When you consider who the greatest icon to come out of Hollywood could be, the answer might surprise you.  It is not an actor, actress nor a movie mogul or filmmaker.  Instead, it is a little cartoon mouse named Mickey.  Sure, you have your Marilyn Monroe, or your James Dean, or your Charlie Chaplin whose images have transcended the work they have done and have inspired legends of their own purely through their existences alone.  But, Mickey Mouse is altogether different.  His impact is felt on all of us earlier on than any other entertainer in the world.  Apart from their mothers and fathers, Mickey Mouse is likely the first face that an infant will recognize due to the fact that for generations the first exposure that all children usually have to the world of entertainment is through watching a Mickey Mouse cartoon.  Though distinctively American in creation and in personification, Mickey is known and beloved the whole world over, making him one of the world’s most effective ambassadors as well.  It’s been said that the only things more recognizable worldwide than Mickey Mouse would be either Jesus or the Coca-Cola bottle.  But, it really makes you wonder, why Mickey Mouse?  He wasn’t the first cartoon character, nor the most prolific.  Some would even argue that he’s the least interesting cartoon character because he’s portrayed so often without flaw or negativity.  But, regardless of personal feelings towards Mickey, the true reason why he is held up in such high regard is because of the of his overall effect on everything, from the legacy and power of the Disney company, to his affect on pop culture, to even the personal affect on our childhoods.  And with the marking of his 90th year in existence, we are left with an even more profound question: what would the world have been if there never was a Mickey Mouse?

The most immediate impact that Mickey Mouse certainly has had is in the creation of the largest media empire in the world.  When Walt Disney first conceived of the character back in the summer of 1928, I don’t think he would have ever had imagined that the company that bears his name would have the kind of reach that it does today.  The Walt Disney Company is an undisputed industry leader, having arms devoted to the business of movies, television, theme parks, consumer products, and even hospitality and cruise lines of all things.  They are just about to overtake one of their competing studios in an unprecedented merger, and will soon add streaming entertainment to their ever growing portfolio of services.  But despite all the growth and the broadening of collective properties that are brought into the Disney company’s fold, there is still one constant, and that’s the presence of Mickey Mouse.  Mickey remains the symbol of the company, embodying the wholesome, reliable face that the Disney company wants the world to recognize them as.  Mickey’s power as a symbol is crucial for a mega-giant corporation like Disney, but he’s also held up in such esteem because of his significance to the company’s survival.  Walt Disney said so himself in one of his many television specials, “I hope we never loose sight of one thing.  That it was all started by a mouse.”  This has become the motto of the company itself, as they recognize that after all the movie premieres, after all the earnings reports, the new attraction openings, the product launches, the ups and downs, the surprises and failures, that everything that makes Disney what it is stems from Mickey.  It’s a statement to say to all those working in the industry and in particular to those at the Disney company, that you should always have eye towards the past while looking forward into the future.

For Walt Disney himself, he fully understood what Mickey Mouse meant to him.  After working his way through early animation studios in Kansas City, Missouri, Walt set out to Los Angeles to embark on creating a studio of his own.  There, he worked closely with another young, ambitious animator named Ub Iwerks, who helped  Walt Disney experiment with groundbreaking techniques like mixing live action and animation together.  With the help of his business savvy brother Roy, Walt soon opened his first animation studio in a back office in the Los Feliz district of LA.  Having put together a robust staff and gained some notoriety for his cutting edge Alice shorts, Walt soon developed a new series devoted to what he hoped would be a cartoon star on the same level as Felix the Cat.  That character would be Oswald, the Lucky Rabbit.  But, after producing a handful of Oswald shorts, Walt soon learned that his distributor, Charles Mintz, had effectively written Walt out of his contract and signed away all his animators (except Iwerks), leaving him with nothing;  not even Oswald.  On the ride home after that fateful meeting, Walt brainstormed what to do next and out of that came the concept for a spunky little mouse.  With Ub’s help, they created the first drawing of their new character and gave him the name of Mickey out of the suggestion from Walt’s wife Lillian.  They now had their character, but what would make him different than Oswald?  The answer was a voice.  After the breakthrough of synchronized sound in the movie The Jazz Singer (1927), Walt made a gamble of adding this technique to the medium of animation, and it not only worked, it made history.  But, what voice would do for a cartoon mouse?  Well, for Walt Disney, the answer was simple: he would perform it himself.  Walt’s falsetto fit the character perfectly, and more important, it gave him personality.   That’s why Walt had such a lasting devotion to the character, because Mickey was such a part of him, and essentially is what saved him in Walt’s darkest moment.

You don’t have to look further than the very hub of Disneyland park to see just how connected those two are to the history of the company and to the industry in general.  The bronze statue, dubbed “Partners” shows Walt and Mickey holding hands as they overlook the worldwide destination that they built together.  You’ll see no more a fitting representation of the bond between creator and creation in art outside of religious iconography.  But true immortality only benefits the creation in the end.  Walt Disney passed away with many of his ambitions left unfinished, and much of what the Disney company is today is quite different than what he would have intended it to be.  But, the Walt Disney Company still has an affinity for it’s past, and that’s no more apparent than in how they’ve maintained their icon for all these years.  Walt didn’t just give Mickey his voice, he gave him an identity.  Mickey Mouse became an icon because of the way that he embodied the every man hero that we all wanted to be.  That’s why he gained so much of his popularity during the height of the Great Depression.  The determination that Walt Disney put into the character to stand up for justice and pull himself up from the depths of despair gave hope to those who had all but lost it in those times.  The same proved true during the War Years as well.  Though Walt stopped short of putting Mickey in uniform (because he didn’t want Mickey to symbolize actions related to killing others as a part of combat), Mickey nevertheless represented the American spirit that helped unite the nation together.  You know Mickey had the right effect when dictators like Adolph Hitler and Joseph Stalin wanted him banned from their countries.  One of the most compelling instances of Mickey’s powerful influence in the culture came when Walt Disney made a goodwill tour of Latin America in the midst of World War II.  Upon visiting Uraguay, Walt brought with him a collection of shorts that the South American nation had rarely seen before then, as well as plenty of Mickey dolls for the children of the country.  Mere days after Walt’s visit, the Uraguanian government told the German ambassador to leave and that they would be cutting diplomatic ties with the Nazi regime.  All that, because of a cartoon mouse.

Naturally, the Walt Disney Company recognizes that Mickey Mouse is a powerful symbol, and they’ve been careful to guard his image over the years.  Apart from the use of the character for wartime propaganda in the 1940’s, Mickey Mouse has never been used for anything more to do with government.   He’s thankfully never endorsed a politician nor any political party.  Individual groups unaffiliated with the Disney company have however adopted the image of Mickey Mouse into their own iconography, and usually depending on the level of objections you hear from the Disney corporate offices will tell you just how much they themselves stand on most issues.  Though Mickey is meant to symbolize neutrality officially from the Disney company, his image has been used among a variety of things like advocating for the environment, for civil rights, and for the welfare of the poor and disenfranchised.  I can tell you having been to the LA Pride festival that I’ve seen many members of the LGBTQ community showing off their pride with among other things shirts and pins with a rainbow flag shaped into that distinctive three-circle silhouette of the mouse himself.  Mickey may not officially be an advocate for all those things, but the effectiveness of his ability to spread a message is certainly not lost on all these groups.  In particular, many advocacy groups like to use the symbol of Mickey Mouse because it helps their message reach younger minds who naturally grow more interested when they recognize a character whose played such a big part of their upbringing.  Mickey Mouse is trusted in ways that most politicians would dream about, and that can be both a blessing and a curse.  The reason why the Disney company chooses to not make Mickey Mouse an official symbol of anything other than their brand is because they don’t want there to be any backlash brought their way when certain positions face fierce opposition.  Mickey is often used as a means of undermining the good aspects of the company and the character, as critics and troublemakers like to break down something that is manufactured to be portrayed so pure.  You see this in stuff as harmless as t-shirts with Mickey covered in tattoos or giving a gang sign to more extreme aspects like showing in some media Mickey committing murder, involved in a sex act, or using hate speech.  Mickey is almost too powerful a symbol, and the best we can hope is that the desire to see him remain a positive influence in our lives wins out over everything else.

Despite Disney closely guarding their the image of their iconic mascot, they still do their best to keep Mickey in tune with the times.  That, more than anything, has kept the character relevant for 90 years and will likely continue to keep him around for another 90.  Mickey has changed little in some ways, but at the same time is also greatly different than how he started.  The whistle-blowing steamboat captain of Mickey’s debut short, Steamboat Willie, set the primary look for the character, but several changes like the addition of pupils in his eyes and a more pear shaped figure that is easier to animate have been added over the years.  There are certainly benchmark moments that cemented new eras for the character; one in particular being the “Sorcerer’s Apprentice” sequence from Fantasia (1940), which is widely regarded as one of the greatest examples of animation of all time.  Not every use of Mickey Mouse has aged well; I’m sure Disco Mickey is something that no one wants to remember fondly, Disney most of all.  But, the fact that Mickey never has fallen out of popularity after all these years is a real indication of the effectiveness that the Disney company has had with adapting the character over the years.  And the interesting thing is that Disney has done that sometimes by even returning to the things that have worked in the past.  Surprisingly, Mickey has returned more recently to a more retro look in recent animated shorts, with the color taken out of his skin and the pupils returned to their original black dots.  And when you look at most Mickey related merchandise, what ends up selling the most are the things that have sold well generation after generation.  I don’t think that it’s any mistake that one of the face options available on a newly purchased Apple Watch is one of Mickey Mouse designed to look like all the classic watches made throughout the years, with Mickey’s arms moving across the dial.  In some ways Mickey moves with the times, and then sometimes the times move to meet up with him.  That’s the power of a character who transcends all the rules and manages to endure no matter what else happens in the culture at large.

For me, Mickey Mouse has had a profound impact.  My journey into the world of cinema was, to say the least, all started by a mouse.  I had my first Mickey Mouse doll before I could even walk, and the first things that I likely ever saw on television were the Mickey Mouse cartoons that my parents let me watch on the then newly launched Disney Channel.  Since then, I spent many of summers in California, often visiting Disneyland, and some of the oldest pictures I have of myself are in the embrace of a Mickey Mouse walk around character from the park.  I have only worn watches with a Mickey Mouse face on it, and have numerous shirts in my wardrobe with some Mickey design on it.  Though my movie tastes have largely moved beyond just Disney related materials, I still hold a special place in my heart for the studio and their mascot, because they were the gateway to everything else.  And I’m sure that it’s the same for a great many other people out there, especially in the film industry.  Many people learned how to portray heroism through Mickey; because he embodied everything that made a hero great.  He’s also an embodiment of the every man ideal, much in the same way that the likes of Henry Fonda or Jimmy Stewart often represented on film.  Though not always used perfectly, Mickey Mouse stands as an ideal for good-natured civility in a world that desperately needs it.  One of the most profound moments ever on the big screen related to Mickey Mouse came not in a Disney film at all, but in a sharp satirical comedy from Preston Sturges called Sullivan’s Travels (1941).  In that movie, a jaded filmmaker embarks on a soul-searching mission to go out into the country and find a sense of the real human condition in America, warts and all.  He casts aside his wealth and influence and lives life as a hobo, becoming more cynical and frustrated with how Hollywood seems to overlook the real plights of the average person.  At the end of the movie, he ends up in  a chain gang of prisoners and all of them are brought into a room and treated to a film after a long days work.  And it happens to be a Mickey Mouse cartoon.  The director, played by Joel McCrea, is stunned to find these downtrodden souls suddenly filled with joy and laughter when watching the cartoon, and for a moment, he too forgets his sorrows and laughs along with them.  From then on, he realizes the real effect that cinema has on uplifting the hearts of everyone and has faith renewed in his art-form once again.  The fact that it took Mickey Mouse to make that profound change is a real testament to how impactful he can be on one’s personal journey.

Like most influential things in our culture, Mickey Mouse is many different things to many different people; a symbol, a corporate logo, an ideal, a nuisance, a role model, a teacher, a celebrity, an icon, a relic, a revelation, and for many people, a friend.  90 years has made the character so monumental across the world mainly due to the fact that he is passed on through the generations.  Our parents and even some grandparents have known only a world with Mickey Mouse as a part of it, and for most of us, he was an essential part of our upbringing.  Most parents even intentionally bring their fondness for Mickey Mouse into the rearing of their own children, keeping that tradition going in the hopes that they can have that as something that helps to bond their family together.  Few other characters become a part of our lives the same way that Mickey does.  Walt Disney may not have realized it at the time, but he had stumbled upon one of the greatest assets to humanity that the 20th century likely ever produced.  The fact that Mickey has gone on to symbolize goodwill across the world is one of the greatest accomplishments that he’s ever had the privilege of being a part of.  Imagine a world where Mickey Mouse never came into being.  Would Walt Disney had found success with something else, or would he have faded into obscurity having given up on his dreams?  Would another cartoon character have excelled in his place?  Would the power and influence that the Disney company now yields have been scattered differently throughout the film industry?  Would America and Western democracy have battled back tyranny had they not had as powerful a goodwill symbol as Mickey Mouse?  The world would have likely been very different.  Historically and culturally, Mickey Mouse is an indispensable part of our lives.  That’s why, as the Mouse hits that monumental 90 year mark this month, we all are reminded of the personal effect that he had on our own lives and for most of us, it’s filled with fond memories.  Whether you are putting on your mouse ears, or watching “The Sorcerer’s Apprentice” for the hundredth time, or getting that ever crucial picture at Disneyland, it’s a celebration worth rejoicing over as that little Mouse named Mickey is still going strong.  Come along, sing the song, and join the jamboree; M-I-C-K-E-Y-M-O-U-S-E.

It’s hard to think of it now, but there was a time when it looked like the Horror film genre had lost any and all credibility in Hollywood.  For much of the late 90’s and through the 2000’s, the horror genre was plagued by a number of mediocre films that were neither scary nor entertaining.  More telling, the complete disdain that the industry had for horror films could be seen in the way that the studios were simply just making films for a target audience, namely young adults 18-25, and no one else.  This led to the dreaded notion of PG-13 rated horror movies, that were far more reliant on jump scares rather than actual violence and gore.  And this wasn’t always the case with Hollywood horror.  There had been decades of noteworthy horror flicks that had left a major impact on the industry.  Starting from the Universal monster movies of the 30’s, all the way through B-movie horror of the 50’s and 60’s like George A. Romero’s Night of the Living Dead (1968), to the slasher movies of the 70’s and 80’s like John Carpenter’s Halloween (1978) and Friday the 13th (1980).  The genre even became so admired in Hollywood that it won the coveted Best Picture Oscar with Jonathan Demme’s The Silence of the Lambs (1991).  But, like most other genres, Horror saw a decline when studios tried to interfere too much in the direction of where the genre was headed.  Soon it became less important creating memorable monsters and spooky atmosphere and more about hitting those cheap scares, or trying to one up themselves in the over the top gore.  Mostly, the horror films of the 2000’s fell flat because they pretty much all look and felt the same.  Sure there were exceptions like The Blair Witch Project (1999), The Ring (2001), and Saw (2004), but even those were undermined by lackluster, play-it-safe sequels.  Towards the end of the decade, the consensus was that horror was just not as effective at being scary like it used to be.  But, that would change once someone came along and changed the industry standard.

In walks Jason Blum, and his newly formed production outlet, Blumhouse.  Blum, probably without intention, has become the most valuable name in the Horror genre today, and has brought back a bit of prestige to this long neglected genre.  Though there are a lot of factors that have led to Blumhouse’s success, none is more key than the business model that the company has set out to identify itself with.  The Blumhouse model simply involves producing films on a controlled small budget with complete creative freedom for the directors and releasing them wide through the studio system.  By doing this, Blumhouse is able to have an output that is artistically unique without carrying a whole lot of financial risks, making them easier to sell to the major studios as well as to theaters across the country.  Because of this, the cost to profit margin has been extremely beneficial to the production company, with each film grossing significantly more than what they cost to make.  And with the huge profit margin, they have been able to build a great deal of personal capital which has allowed them to grow their business and increase their output.  Today, Blumhouse is not only putting out quality horror films, but are venturing into genres of all kinds; comedy, romance, family, even Christian drama.  They even recently announced a joint production with Dreamworks Animation (tentatively titled Spooky Jack) which will be their first venture into cartoons.  They also have also delivered several documentaries and TV movies, mostly for HBO so far, which has shown that they are not just a one trick pony within the film industry.  Even with all the continued success, the stated business model still drives the output of the company.  They don’t spend more than they need to, and they are keenly interested in discovering new talent and giving them the tools they need to make a mark in Hollywood.  That’s the key to making a difference in Hollywood; showing a commitment to a working strategy.

It wasn’t an overnight change for Blumhouse and the industry as a whole, however.  Blumhouse was launched in the year 2000, but it didn’t see it’s first theatrical release for 6 years.  It wasn’t even the intention of the company to take a look at horror, but that changed when a little project named Paranormal Activity (2009) dropped into their lap.  The found footage style film was not a novelty at the time, since Blair Witch pioneered the technique nearly a decade earlier, but under the guidance of the Blumhouse model, this little haunted house flick would prove to have a significant impact on the industry.  The movie cost a paltry $15,000 to make, utilizing unknown at the time talent, a single location, and cheap digital cameras.  The movie’s stripped down, cheap look actually proved to be it’s biggest blessing because it made the movie stick out greatly among all the other “polished” horror movies.  The jump scares didn’t feel cheap because they appeared more natural through the limitations of the presentation, and the lack of CGI manipulation helped to give it that ever crucial element of authenticity.  In the end, Paranormal Activity actually became even more monumental than Blair Witch, because it cost less and made even more, which only emboldened it’s creators to trust their instincts going forward.  Hollywood soon took notice once they saw how much return Blumhouse got on it’s investment.  Naturally, the sequels followed, but the quality of the finished films didn’t matter as the business model continued to ensure positive dividends on their side.  They were certainly continuing to figure things out from a creative standpoint, but ensuring that they weren’t making any rising financial decisions early on really helped to set up the foundation that would carry them forward over the next decade.

Since Paranormal Activity, the continued focus of Blumhouse has been less on building their capital, which has been steadily flowing for them for years, but instead to procure and propel top tier talent to and from their company.  Their goal has been to convince the industry that they are an artist friendly outfit, and that directors, actors and producers will have more creative freedom under their tent than they would anywhere else.  This became especially beneficial for the horror genre as one of the first directors to make the jump over to Blumhouse was James Wan, the creator of the Saw franchise.  After leaving his series behind, Wan was ready to explore a different side of the genre with the more subdued and eerier project, Insidious (2010).  Insidious was a very antithetical style horror film compared to everything else at the time, because it was a quiet, low key film which used silence and atmosphere as more effective ways to build tension and chills for it’s audience.  It was also a movie that calls for a lot of patience on the viewers part, which is a risk, but one that pays off well if it works.  Thankfully it did, and James Wan was able to carve out a new trend in the horror genre that he otherwise wouldn’t have had if he shopped his idea anywhere other than to Blumhouse.  Since then, other directors have sought out Blumhouse as the place to get their unique ideas off the ground.  You wouldn’t have had horror flicks with a noir sensibility like Sinister (2012) nor another with political commentary like The Purge series had Blumhouse not embraced new concepts through their model.  The most interesting aspect of their artist friendly ideal is that they’ve attracted filmmakers who feel they have been compromised too much elsewhere.  You can say that Blumhouse has single-handedly resurrected the career of M. Night Shaymalan, with his recent hits like The Visit (2015) and Split (2017), and that’s only because it seems like he’s finally getting back to the movies that he wants to make again, with their support.  The financial model has helped Blumhouse to build significant capital, but in attracting the talent they have, they’ve ensured a treasured reputation amongst filmmakers that will greatly help them in years ahead.

Perhaps the thing that is especially noteworthy about Blumhouse’s intent on attracting new artists into their fold is that it’s also opened the door for voices within the horror genre that we’ve never been able to see before.  This was very evident with the production of comedian Jordan Peele’s directorial debut, Get Out (2017).  Not only did the movie manage to become a hit with horror fans, but critics and industry insiders took notice as well, mainly because of the film’s content.  Unlike most other horror films, this was a movie that tackled it’s subject with a clear intention to provoke discussion and take very clear shots; in this case, with the very touchy issue of race relations in America.  Peele used the horror genre as a clever mirror held up to society, and framed the tropes of the genre in a way to make the cutting commentary even more insightful.  More than anything else, this opened up a very crucial door for the genre as a whole because it introduced a distinctly African American voice into a genre that has largely ignored it.  It’s surprising that it has taken this long for a horror movie from a black perspective to have been made, or at the very least become mainstream.  African-American audiences are some of the most reliable consumers of the horror genre, so it seems like a no-brainer that there should be one made that speaks with their own voice, tackling issues important to their community.  Hollywood took notice of this breakthrough and honored the movie with several Oscar nominations, including a Best Picture nod.  Peele won the Oscar for his original screenplay, a first for a black writer, and for the first time since Silence of the Lambs, horror had been recognized by the industry as prestige entertainment.  The most positive aspect of Get Out’s success is that it has convinced places like Blumhouse to look into other disenfranchised communities to find new voices to add to their every diversifying body of work.  Blumhouse, maybe unintentionally, might have broken the glass ceiling that has kept the horror genre a predominantly white, male centric world and shown that it can indeed be a genre that can carry a million voices within it.

But, when your business model involves taking creative risks rather than financial risks, an open production company like Blumhouse still needs to be moved in the right direction before it can fully make a significant change happen.  Jason Blum recently put himself into hot water recently with a not very well thought out statement that he would like to “make a female centric horror movie,” but there just aren’t enough women directors in horror right now to make that happen.  This rightfully sparked outrage from female critics and horror movie aficionados alike, who felt that Blum showed a very narrow-minded outlook on the relationship between women and the genre at large.  He’s not opposed to the idea of more female-centric horror movies, but his words showed how little effort he’s put into changing that situation.  First of all, he clearly hasn’t been looking hard enough, as there are plenty of aspiring and budding female filmmakers who are huge fans of the horror genre.  Secondly, you don’t have to look just for women who work exclusively in the horror genre; there are filmmakers out there who would gladly make the jump into horror if it allowed them to bring their own unique voice into the genre.  Apparently, Jason Blum did make the attempt to court director Jennifer Kent, who made the cult horror hit The Babadook (2014), over to Blumhouse, but she refused and this seemed to convince him that women directors were just not interested to a great extent in horror.  He thankfully went back on his statement and reassured that he’ll try harder to bring a female voice into Blumhouse’s future output.  But this is something that’s indicative of an overall problem with the genre, which has sadly objectified women throughout the course of it’s history.  Women are not opposed to horror as a genre, but they have clearly lacked control over their own representation in the genre and it’s more important than ever that they be given that opportunity.  With the kind of clout that Blumhouse has right now, they can make that change happen, but they also need to realize that they need to look harder than they already do.

Despite their recent hiccups, the overall direction that Blumhouse has moved Hollywood in is a positive one.  Not only have they opened the door for more diversity in the creative talent behind their movies, but the industry is taking strong notice of their successful financial model.  More and more film companies are seeing that more modest budgets for movies with unique character is the best way to generate profit in the long run.  Also, allowing artists creative freedom helps to manage the high costs of the movies because actors and directors are more likely to take a smaller salary if they are allowed to do whatever they want instead of asking for 7 or 8 figure paydays for movies that they know full well are going to be garbage and are just using their name recognition to boost box office numbers.   Blumhouse has already made a name for themselves as a likely place for actors who want to make their first directorial effort, like the already mentioned Jordan Peele as well as Joel Edgerton with his horror thriller The Gift (2015).  Their model has already clearly had an influence on their nearest competing rival, the Michael Bay created Platinum Dunes production company.  Platinum Dunes spent much of it’s early years following the already uninspired horror film formula of the mid-2000’s, largely being responsible for critically panned remakes of horror classics like The Texas Chainsaw Massacre (2003), Amityville Horror (2005), Friday the 13th (2009) and A Nightmare on Elm Street (2010).  But, thanks to the Blumhouse influence, who they co-produced The Purge (2013) with, they have changed their focus to reflect the new direction that horror has been moving towards.  Their recent hit, A Quiet Place (2018) reflects that, with a modest budgeted production built on atmosphere and crafted as a pet project from an already established star, John Krasinski; written, directed, and starring him and his real life wife, Emily Blunt.  Whether or not Krasinski would have made his movie there or somewhere else, it’s clear that Platinum Dunes wouldn’t have taken on the risk had they not seen Blumhouse’s success with like-minded films before.  As a result, you can see the way that more and more of the industry is seeing the benefits of Blumhouse’s model as a way of maximizing their output with all the future movies they have in production currently.

So, where does that leave Blumhouse in the future.  It’s clear that even though they have certainly become synonymous with the horror genre, they don’t intend on relying just on that alone.  They are already venturing out into other genres and while at the same time continuing to leave their mark with horror movies.  Their more long term goal is to make their business model the ideal for all Hollywood, especially when it comes to finding new talent.  They already have reinvigorated the careers of already established directors, like James Wan and M. Night Shaymalan, and have propelled the likely all star filmmakers of tomorrow too.  They are responsible for discovering director Damien Chazelle with his debut film Whiplash (2014) which was one of Blumhouse’s first non-horror theatrical releases and their first Best Picture nominee.  Chazelle of course went on to become the youngest Best Director winner in history, so you can see just how well a launching off point Blumhouse can be for fresh new talent.    But most horror film fans are grateful to Blumhouse for bringing the genre back to it’s basics.  Relying less on visual effects and more on atmosphere, Blumhouse horror seems much more in line with the roots of the genre, which always were more effective when dealing with the constraints of a modest budget.  That’s not to say that Blumhouse is making horror feel old-fashioned, but rather using the idea of not spoiling a good idea with too much film-making.  They are also revolutionizing the genre with fresh concepts never seen in the genre before like pointed social commentary directly from the minds of oppressed minority groups.  It’s also telling just how much trust they’ve earned within the industry when they are being trusted with carrying established genres into the next decade like Halloween and Spawn.  Both as a creative factory and as a role model for the industry at large, Blumhouse has managed to accomplish a lot over the last decade and it looks like their success will continue for many years to come.  More than anything else, they are beloved by horror fans around the world for helping to bring prestige back into the genre and show that these are films that are much more than scary movies, but worthwhile and provocative entertainment just like with any other genre.

Hollywood doesn’t like surprises, unless they are the kind that benefits them exclusively.  External things like controversies, disasters, and all sorts of calamities can throw the industry in a state of turmoil, but even smaller factors tend to put the business in a state of worry.  The obvious thing that Hollywood deals with is being able to forecast the state of the industry, and this is often much harder to do than anyone thinks.  That’s why surprises are not always a great thing for Hollywood, because it disrupts the careful order that many in the industry desperately want to manage.  Every year, all the production companies and studios would like to believe that they will make more this year than in the year prior, and because movies take a long time to develop, sometimes over several years, their hope is that the industry doesn’t fall into a major upheaval that sabotages their best laid plans.  You can have any major catastrophe be a part of that disruption, like an industry wide financial collapse or worldwide events like wars and natural disasters causing a cut in revenue, and sometimes Hollywood would rather deal with those situations; they have insurance after all.  But, it’s the other situations that cause a disruption that Hollywood dreads every now and then, and this is usually the sudden emergence of a trend.  Predicting how trends develop is often impossible, and usually when one happens, it will benefit those closest to it, but also affect the ones left behind in a negative way.  Sometimes those are disruptions that need to happen in order to help the industry evolve, but make no mistake, revolutions never happen without mayhem in it’s wake.  And the most strongly identifiable kinds of disruptions that we find in Hollywood are the ones in the form of game-changing movies that suddenly become successful.

It’s hard to identify a game-changing movie without also looking at the context of the times of the release.  Often, we identify these movies long after the fact in retrospect; as sort of a ground zero for where the changes in the industry sprouted from.  For a movie to have been a game-changer, it first had to be made with the intent of not following the standard expectations of the industry, whether it’s in the story-telling or the technique of filming.  Then it has to be released at a time where it’s impact is felt immediately, finding it’s audience and gaining the attention of the industry.  Many films break the rules of Hollywood, but they often go unnoticed upon their initial release.  A game-changing film breaks the rules and overcomes the odds towards success regardless.  And their success suddenly creates a demand for more just like it, which causes the industry to rethink it’s strategies.  This is the disruption that Hollywood tends to dread, because with the pipeline of movies that takes many years to push through, the sudden shift suddenly throws the timing off of all these other projects.  What seemed like a sure thing only a year ago can suddenly feel old-fashioned or insignificant just as quickly.  For the game-changing film, it’s an experience that it likely never thought it would have.  Filmmakers know that they have something unique on their hands, but they can never know if their movie is about to blow up and change the world.  Their movie satisfies a craving on the part of the audience, as they are looking for something out of the ordinary but are quite sure what it is.  But once they find it, it all becomes a perfect storm that leaves ripples across the film-making landscape.

One of the most notable examples of this to have come out in the last 20 years was a little movie called The Matrix (1999).  No one would have guessed that this sci-fi vehicle for star Keanu Reeves would end up influencing almost all of cinema heading into the new millennium.  Almost none of the typical Hollywood rules applied to this movie.  It had a grungy, techno-punk atmosphere to it; it was philosophical;  it took place in an online world, which was still very much in it’s infancy at the time; and it had some really bizarre visual effects that no one had even seen nor attempted before.  Also, it came out in early April, normally a quiet point at the box office each year.  And yet, audiences ate the movie up and it was proclaimed an instant classic.  It even fared well against expected blockbusters that year like Star Wars: The Phantom Menace and completely wiped the floor with Will Smith’s Wild Wild West, despite him being the biggest movie star at the time.  But, even though it’s impact was felt immediately at the box office, we wouldn’t understand it’s true affect on the industry for many more years.  The real big change that The Matrix had was changing the way that movies looked.  Look at all the movies released in the 1990’s and the 2000’s; there was a dramatic shift between then, and you could easily point to The Matrix as the movie that made the industry turn.  The big difference is that movies in the 2000’s had a more decidedly digital look to them.  The Matrix, while not shot digitally, still managed to convey the slickness of a digital world, and that in turn caught the eye of Hollywood and led them towards investing more fully in digital technologies for their productions and in the cinemas, all to capitalize on that more Matrix look.  It could be said that The Matrix marks the beginning of the Digital Age in Hollywood.  Matrix’s groundbreaking techniques like bullet-time and 360 pans also permeated the industry, maybe not as extensive as the visual look of the movie, but nevertheless proved influential.  It’s one thing for a movie to become an instant hit at the box office, but when the actual structural look of movies in general begins to change, that’s when you know that a single movie has left a tremendous impact.

The best way to identify movies that leave an impact on the industry like The Matrix is to take an aspect of movie technology or storytelling and trace it all the way back to it’s roots.  We owe standard film editing to D.W. Griffith’s The Birth of a Nation (1915) and sound to Al Jolson’s The Jazz Singer (1927).  And while some techniques may have started in lesser known films, we owe blockbusters like The Wizard of Oz for popularizing color photography and Fox’s The Robe (1953) for widescreen and helping to make them standards for the industry as a whole.  Game-changing films can also jump start a media empire, like what Walt Disney did with Snow White and the Seven Dwarfs (1937), the first ever feature length animated film.  Cultural movements can also find their focal point in a movie that hits a cord at just the right moment, like what Dennis Hopper’s Easy Rider (1969) managed to do for the counter-culture of the 60’s and 70’s.  Essentially, these movies started turning points that continue to manifest in Hollywood today.  Sometimes it takes just that special film to help Hollywood see the necessity of a new technology or to embrace a new way of thinking.  But at the same time, you could never have said beforehand that these were going to be the movies that would do it either.  Often these movies were created in a bubble where the filmmakers decided to ignore Hollywood and their rules and venture forth because they were following their gut feelings.  Now, this is not always a guarantee of success, and most risk-taking movies do tend to fail and be forgotten.  But, when these movies do happen, then the risks suddenly become  worth it.

The reason Hollywood becomes weary of these types of movies is because they are often hard to sustain in the long run.  Not every movie has a legacy that lasts over 20 years.  Even The Matrix couldn’t repeat it’s own success, as their creators, the Wachowskis, would learn once they released their underwhelming sequels a mere four years later.   Perhaps the rarest exception would be the movie that launched the era of the blockbuster, Star Wars (1977).  The fist movie, which has since been re-dubbed A New Hope, was an undeniable game-changer when it first premiered, creating a whole industry wide flourish of big budget science fiction and fantasy in it’s wake and also revolutionized everything from visual effects to marketing within the industry in the years since.  But, even more remarkable is that the brand has remained impenetrable even 40 years later, remaining resilient to this day.  It’s even survived the backlash against the receptions to some of it’s chapters and continues to be a juggernaut at the box office.  With that itself, Star Wars has proven influential for other studio fixtures in terms with how they market their brands.  You could say that the entire nostalgia heavy mixture that we find in Hollywood today is because of the example of Star Wars and how well it has retained it’s relevancy for so many years.  With toy products, commercial tie-ins, and even theme park experiences, you can see the Star Wars example taking hold throughout the industry.  It’s primarily how brands like Jurassic Park, Transformers, Teenage Mutant Ninja Turtles, and Harry Potter have maintained their relevance for far longer than they were expected, or should have lasted.  But, with a long lasting resilience like Star Wars, the industry might mistakenly believe they have found a safe level ground to coast the flow of the industry on, and that is not really the case.  Star Wars is an exception to the rule, as most game-changers are, and believing that they are reliable is a mistake that could turn costly in the long run.

Hollywood is a high stakes industry where money flow matters greatly.  Because of this, Hollywood needs reassurances, and that becomes a problem when your project works outside of the accepted margin.  So, the best way to be prepared in Hollywood is to thoroughly examine the landscape of the industry often and see if there are any patterns emerging that can benefit the industry as a whole.  Perhaps the thing that is having the most significant effect on the industry right now is how the demographic shift in viewership is changing.  For most of it’s history, Hollywood has focused mainly on gaining viewership in suburban Middle America, where they were most likely to find the most reliable, weekly visitors to the local movie theaters.  Because of this, the movies that have come out for so many years have often reflected the make-up of that body of population; mainly white, working class suburbanites.  But, as audiences have grown more culturally savvy, and internet connectivity has made on demand viewership more possible, such as through Netflix, there is far less of a need to make movies that target specifically the average Middle American movie-goer.  Now, we are seeing a huge rise in global cinema and that has changed the look of movie audience demographic significantly.  We are now seeing the mainstreaming of stories about the struggles of oppressed minorities, and it is changing the attitudes of the industry significantly.  You look at just the last two years, with Wonder Woman (2017) and Black Panther (2018), two genre specific movies that transcended their pedigree to finally give a cinematic identity to groups that are often largely marginalized in both society and in the movies (namely women and black people).  This has opened the door for even more cultural diversity, as other groups like homosexuals have recently enjoyed more mainstream exposure through hits like Call Me by Your Name (2017) and Love, Simon (2018).  And right now, we are witnessing a revolution in Asian representation with Crazy Rich Asians (2018) becoming a hit with audiences of all kinds.  At this moment, the trend in Hollywood is to no longer ignore marginalized groups and recognize that their stories are just as capable of making lots of money as any other.

But, Hollywood must also understand that these movies must be freely allowed to either soar and fall on their own.  Movements don’t flourish when the system they are fighting against is also the ones pulling the strings.  A good case in point is the largely failed attempts by other studios to follow in Marvel Studio’s footprints with creating cinematic universes of their own.  The reason most of them have failed is because too many of them have put the cart before the horse and expected the trend to do most of the work for them.  One example is the laughably mismanaged Dark Universe that was supposed to take all of Universal Studios famous movie monsters and combine them all in a Marvel style shared universe.  The Dark Universe was ended barely out of the gate with the catastrophic performance of The Mummy (2017), which even Tom Cruise’s star power couldn’t save.  And the large reason for that was the fact that Universal played it’s hand too strong.  It was so obvious that this was a marketing ploy that it robbed the actual movie of any real impact.  And it didn’t help that The Mummy was a lazy mess as well; built solely to promote future installments and nothing else.  It shows the failure of Hollywood trying to have control over something that is best left to flourish on it’s own.  The same goes for trying to reach certain parts of the audience.  People today know when they are being pandered to and it’s often enough to make them react negatively to a film when it becomes so apparent.  That was the mistake the female led Ghostbusters (2016) made.  The studio, Sony, made such a big deal that their movie was going to be this feminist breakthrough film, but in the end all it did was stir up a backlash that only negatively impacted it’s female cast and ended up setting things back for a female voice in the industry with it’s also lackluster performance, something that was thankfully remedied somewhat with Wonder Woman the following year.  For a trend to take hold, trust needs to be put in the hands of outsiders who know what they are doing.  You can’t manufacture a revolution; it just happens naturally thanks to circumstance and excellent timing.

Hollywood may not always be ready for these game-changing films, but they are essential for the survival of the industry.  We wouldn’t have had the progress in the art of film-making had some of these films had not come along and popularized changes necessary for the industry.  Though the movies themselves may no longer be culturally relevant (especially in the case of Birth of a Nation), we can’t deny their importance for what they brought to the medium.  Where would we be now had sound, color, widescreen, and digital technology had taken longer to reach the industry.  Each advancement builds on the other and the evolution of Hollywood is built on the foundation of these once thought to be outliers.  But, Hollywood likes to be in charge of it’s own destiny, and that often makes it hard to accept these changes at first.  Disruptions in the industry does cost a lot of capital for those left behind and you can see many companies throughout Hollywood’s history rise and fall depending on how well they respond to a new order, leading to some often major layoffs in the process.  It’s a painful process, but essential for the future.  And Hollywood might be in a better position to have a less hands on presence in the development stages of their productions.  Why do you think so many filmmakers are flocking to Netflix right now?  Because Netflix’s platform relies less heavily on focus grouping a film to make it play better in Middle America.  This has opened up the flood gates for more diverse voices, which we have recently seen are an untapped market that is ready to explode.  I’m excited by the fact that the game changers of today are people who have often been ignored in the past, and that because of movies like Black Panther and Crazy Rich Asians we are about to see a Hollywood that is going to be less homogenized and far more world savvy than ever before.  Changing the game in Hollywood also allows for more opportunities for to try new things in Hollywood, which has always left long lasting impacts on the industry.  We may not know which movies may make that difference, but when they arrive, it rekindles what we love best about film in general and renews confidence in the art of film-making once again.

I think that a lot of people outside of the industry don’t quite realize the enormous risks that are undertaken when making a movie.  And I don’t just mean financial wise, even though that is a significant factor in most cases, but in storytelling as well.  When setting out to make a movie, one has to consider first and foremost, is this something people will want to watch?  Movies are not meant to indulge the artistic tastes of their creators, and those who think that they are will find themselves in a significant financial quagmire.  Movies are first and foremost entertainment, with the intention of finding an audience that will justify the costs of making it and hopefully generate a profit in order to move forward another project afterwards.  We are only lucky to have this very commercial enterprise also be capable of creating art in the process.  Now, when the stakes are lower when it comes to storytelling, then so is the financial risks.  Small movies have small costs so that they can make the most of a smaller audience.  But, with Hollywood, the stakes are significantly higher because of the industry they have built up over the years investing in epic scale productions.  There is big money to be made in big films, but the industry also has the greater risk of having to manage the greater risks that come along with that.  Thus, we get a heavier reliance on tent-pole films, because of the way that they can rely on a built in audience to help reduce the risk of not getting enough back in box office returns.  But, every so often, game-changing movies shake up the established order of Hollywood and those sure-things are not so reliable anymore.  This has been the case with movies like The Matrix (1999), The Lord of the Rings trilogy, and The Dark Knight (2008), which not only broke new ground in Hollywood, but also raised the bar for what the industry would have to follow in the years ahead.  And in this rapidly evolving business, the industry finds itself having to live up to expectations that are no longer within their control.

Audience expectations have become a very problematic thing in recent years for the film industry, as social media and online chatting have made it almost impossible to gain a consensus on anything in the pop culture.  Traditional film criticism from media sources has sadly lost most of it’s pull on the industry, as anyone with a Twitter account or a YouTube channel with enough followers can suddenly become a film critic.  In many ways, it’s nice to see something like film criticism become so democratized, but the sheer volume of voices out there has made conversations around movies in general a little bit chaotic and in some areas, hostile.  In response, Hollywood has tried to cherry-pick whatever fan response best makes them look the best, but when opinions become so diverse and divided, favoritism often breeds contempt.  And this has made the film industry more susceptible to backlashes from general audiences.  As voices online have grown louder, so have their demands on the industry.  Now, making some demands on Hollywood from the online world has been a good thing, as most of the #MeToo movement has demonstrated, but that’s in the case where vocal outrage is justified.  Other cases, like when a film studio decides to move in a different direction with one of their intellectual properties, or when a movie makes a bold cinematic choice that contradicts what it’s set out to do before, tend to fall more in the inconsequential to petty reasons to show outrage online.  And yet, Hollywood is increasingly finding themselves walking more and more into a minefield of online criticism that often comes their way regardless of what their movies ended up doing.  And this is leaving a very problematic effect on how movies are made now and what kind of movies get made.

One of the most recent examples of Hollywood facing such a backlash from it’s audience is with the reactions that resulted after the release of Star Wars: The Last Jedi (2017).  When one takes a look at the movie by itself, it has all the hallmarks of a typical entry from the franchise.  But, the movie also took risks as well, particularly when it came to the plot.  It didn’t extend the lore of the Star Wars cinematic universe, it completely dropped plot elements that were teased in the previous film, and it fundamentally changed the status of the world it’s created going forward.  Now the movie still did very well at the box office, and many people (including myself) were satisfied by what we saw.  But, a significant portion of the audience were not happy with the results, and they made their dissatisfaction known.  One critic went as far as to create a petition to strike The Last Jedi from the official Star Wars canon, deeming it unworthy to even exist.  And that was not the most severe reaction either, as some people even tried to scapegoat their frustration on certain players involved in the movie, as the horrible racist comments made towards actress Kelly Marie Tran (who played Rose in the movie) showed in a very extreme way.  But what is interesting is the fact that most of these complaints were made by people who proclaim themselves as fans.  The reason for The Last Jedi to be singled out for such a reaction is peculiar because it is by no means the worst thing we’ve seen from the Star Wars franchise (these guys must have clearly forgotten about the prequels).  What’s changed is the fact that our world today is so wrapped up in responding both positively and negatively to pop culture, and as a result, things like Star Wars are now held up to a higher and some would say an unrealistic standard that it must apply to.

The fandom around such things like Star Wars has become more and more ingrained in the pop culture and much of it now actually shapes the lives of the people who makes up it’s audience.  Star Wars, throughout it’s 40 year history, has grown beyond just a cinematic experience.  People devote their lives to the fandom of Star Wars in some pretty extreme ways.  For the longest time, the original trilogy was all that fans had to base their love of the movies on, and then creator George Lucas expanded upon the lore with his prequel trilogy, and then eventually the sale to Disney really opened the floodgates for this cinematic universe.  Now, George Lucas’ previous attempts to tell the story his way ended up causing fans to react negatively to his movies, because they felt that it tampered with the thing that they fell in love with in the first place.  Though it was a severe backlash, it was still not something that fans just had to learn to deal with.  Lucas was the creator of this world, and despite fan’s dissatisfaction with the movies, they knew there was nothing to be done because it wasn’t their story.  This is why The Force Awakens (2015) was given so much leeway, because fans overlooked any flaws it may have has as long as it felt like the Star Wars of old again.  Force Awakens also renewed fan interest in the lore of the universe, which would end up backfiring in time once Last Jedi premiered.  J.J. Abrams established new mysteries to get fans interested, like who Rey’s parents were and who this Snoke guy really is, which were immediately dropped once Rian Johnson took over in the director’s chair.  The result feels far more of a personal betrayal than before for Star Wars fans, because of how extra invested they’ve become in the years since the prequels.  Just go on YouTube and see all the many fan theory videos that started after The Force Awakens, and how so many of these same fans are now The Last Jedi’s most vocal critics.  Many of them mistakenly look at the movie as wasting their devotion and dismissing their opinions, when in reality, The Last Jedi is actually trying to challenge their perceptions and think about the lore of this universe in a different, more unexpected way.

That has become the biggest challenge for all filmmakers that are trying to great mass appeal entertainment in Hollywood today.  All audiences are more culturally aware than they were decades ago, and most of them are going to carry their own pre-conceived notions of what to expect going in to the movie.  For some of these high stakes properties, it’s come to the point where you have to make a movie that’s better than the one that the audience member has thought of for themselves.  And this falls into two forms; people who are familiar with the source material on which the movie is based on, or people who are well versed in the universe that has been created thus far.  Any cinematic adaptation based on a literary source often has to be subject to this.  You’ve all heard the common phrase, “The Book Was Better,” which indicates that the movie did not live up to what they imagined in their minds as they read the original book.  Film plays by a whole different set of rules than the written word, and what plays well on the page may not work as well on the screen.  Time is condensed, characters are excised, and whole plot threads are ignored because a movie needs to contain a story in a short, two hour amount of time.  Some movies have exceptionally managed to do this, sometimes by changing so much that it becomes it’s own unique thing, like Stanley Kubrick’s The Shining (1980).  But, you’ll find even the most dedicated critic who holds it against a movie because it didn’t fit their own imagination.  That’s something that affects franchises that are still writing their own lore as they go along, like Star Wars, more dramatically, because people with such a strong feeling towards this universe are imaginative themselves and will come up with their own takes on how they would tell the story.  And when fandom becomes so intense as that surrounding Star Wars, people become more defensive about their own vision for the universe and more upset when the rules change so much regarding the direction the story is headed.

One interesting phenomenon that has occurred in this era of heightened pop culture is the rise of fan fiction and fan made films.  In many ways, this is a far more positive outlet for the disgruntled fan than shouting outrage online.  For some people, it’s a way to show their devotion as a fan while at the same time “fixing” their perceived problems with what Hollywood did wrong.  Fan fiction can be self indulgent, but interesting new ways to look at the fictional worlds that they are revisiting can spark more interesting story-lines that deepen the worlds as well.  Fan films are also a great way to express something about a franchise that some people believe has lost it’s way.  Some can be amateurish, but others are done with such love and care that they even gain the notice of Hollywood.  One online demo reel made showing an actress in a Wonder Woman costume fighting in a World War II setting helped convince Warner Brothers to use that as a basis for the time period of their well-received big screen adaptation of the famed super heroine.  Fans even go as far to re-cut films to their own liking, using their own editing tools at home.  One story came out recently that actor Topher Grace dealt with the frustration of playing notorious Ku Klux Klan Grand Wizard, David Duke, for Spike Lee’s BlackkKlansman (2018) by taking the 9 hours of Peter Jackson’s Hobbit trilogy and editing it into a tighter 2 hour run time, all on his own.  That’s certainly one way to occupy yourself, but it’s indicative of a lot of people who can create the version of a story they want now that the tools are more easily available to them.  No one can profit from such things, obviously, but it is interesting to hear how different ways of watching a movie can change your reaction to it.  Even things like alternative cuts or canons are interesting to look at.  Star Wars has one called the Machete Order, which goes in the order of Episodes 4, 5, 2, 3, and 6 (Phantom Menace is wiped from existence in this canon) which does change up the story quite a bit).  Even in frustration, some creativity can still flourish, and is not altogether worth dismissing.

The question remains, however, if Hollywood should listen to all this and take it seriously.  The one thing that should be noted is that the internet magnifies everything, so taking into consideration all the grievances made online by fans should be taken with a degree of caution.  Still, fan input is integral, and it matters to have a pulse on how the world is responding to the work you put out.  The only thing that matters is that it be constructive criticism.  Lashing out in a hateful way towards a member in the cast for example is the wrong way to express frustration, and honestly anyone who does that should honestly take more of a look at themselves than what they thought about a simple movie.  The last thing that I would want to see Hollywood do, though, is take fewer risks.  I think that’s what I appreciated about The Last Jedi; it broke new ground and unshackled itself from traditions of the past.  I guess the reason this caused such a backlash in the Star Wars fandom is because the series doesn’t have the footing yet to deviate from it’s established lore.  Even as it begins to open up to exciting and endless possibilities, Star Wars is still a brand with it’s own singular identity and because of that, fans expect more out of it that feels true to what they’ve always seen it as.  One place where I feel the company has managed to perfectly balance delivering on expectations and then subverting them is at Marvel Studios.  The comic book giant has decades worth of lore to draw from, and yet the movies take chances that you wouldn’t expect.  Sometimes with specific story-lines from the comics, like Civil War (2016), they use just the basic premise and little else.  I think that it’s because they’ve remained true to the spirit of the characters, and turned them into the focus of their Cinematic Universe, allowing for fans to be more forgiving of the plot lines that are dismissed.  By stating up front that this is their mission with the movies, they’ve found that gentle balance, and it allows them to take liberties that make sense in the long run, like Thanos’ motivations in Infinity War (2018) or the dissolution of S.H.I.E.L.D. in Captain America: The Winter Soldier (2014).  The Last Jedi seemed to be pushing for a similar dramatic change for Star Wars, but the fan base just wasn’t ready to make that jump again.

With the coming years ahead, as social media continues to drive up anticipation and disappointment to fever pitch levels, Hollywood is going to find it a little more difficult to manage.  I would say the most positive thing to come out of The Last Jedi’s contentious reaction is that it made us more aware of the positives and negatives of thinking about these movies too much.  I do think healthy speculation about what we’ll see in an upcoming movie is something worthwhile; I honestly have done it myself many times here on this blog.  But, we all must understand the fact that not all of us get to make these movies, and the ones who hold the responsibility are often put into a very hard position.  There are times when I had wished that a movie had been done much better, and I sometimes hold some things to an impossibly high standard.  It’s probably why I’m extra critical of some of the Disney remakes that have been made recently, because I hold the originals in such esteem.  But, I try to keep my reactions civil and not try to lash out at the people involved in an unreasonable way.  The only times where I show real disdain is if a movie was made for cynical reasons, like either to make money and nothing else or if it’s purely there to push a problematic agenda that cares little for the entertainment value.  The Last Jedi found itself in the precarious position of having to fulfill the promise of more adventures in this cinematic universe while also laying out new paths for the future, and part of the Star Wars community was not happy with it.  At times, I think that the people who made the film were expecting this backlash and tried their best to prepare for it.  Snoke actor Andy Serkis, for instance, was seen in the publicity circuit one time wearing a sticker that said, “Your Snoke Theory Sucks.”  It is hard to please everyone, and we’ll probably see more divisive movies in the future that face a similar high profile backlash, warranted or not.  It’s the price of having more voices heard in the discussion around movies.  Everyone brings their own baggage with them into a film, and one hopes that any movie inspires more creative thinking and criticism, instead of just vile anger.  After all, the message of the movie is that our strength is best used not to destroy the things we hate, but to protect the things that we love.

For the longest time, the entire cinematic world made it’s way through Hollywood.  That dream factory in the American southland was where all the money came from as well as being the focal point from which all pop culture stemmed from.  And the main reason why Hollywood grew to have this special place in our cultural development is because for the longest time, America was the undisputed leading market for all things in the world.  Because of America’s unique connection to the birth and development as film as an art-form, it’s no surprise that Hollywood’s output was specifically geared to appeal to a broad but specific American demographic.  Sure, there were budding film markets that grew up internationally during this same time, some with influential filmmakers of their own who would leave their own valuable mark on the industry as well, but to be a big deal of the world of film, you still had to play by Hollywood’s rules, and those were dictated by the demands of the American market.  But, in the last few decades, there has been a shift that has dramatically altered the way Hollywood does business.  As more and more nations have pulled themselves into developing and even prosperous economies, their film industries have grown alongside them, and Hollywood has taken notice.  Right now, film studios are thinking less about how a movie will perform domestically, and are instead focusing more on the international grosses.  And that is having an effect on what kinds of movies are getting made today.  The money is now no longer going towards movies that will play well just for the American market, but for the entire world.  And that includes your easy to translate fare, like the Transformers movie, the Fast and the Furious movies, and most anything that animated.  But. what is interesting right now is the ever increasing influence of one nation in particular, that not only is rising as a film market but is even challenging the American market as the largest in the world, which is greatly changing not only is changing Hollywood’s focus but is even shifting the way it does business as well; the ancient country of China.

China, for the longest time, was an almost zero factor market for Hollywood.  From the rise of Communism through the Cultural Revolution, China was a closed off nation that accepted nothing from the outside world; including movies.  Until Nixon opened up diplomatic relations in the 1970’s, China was a country that probably knew nothing about Hollywood, nor had seen all the advances that cinema had made in all that time.  But, in the years since, they’ve made great progress in establishing their own mark on the film industry.  For the longest time, the center-point for Chinese film-making was in Hong Kong, the one time British colony that was untouched by Communism.  From Hong Kong, the world was introduced to a whole new genre that was distinctively grown out of Chinese culture; the martial arts film.  And from these movies, we were introduced to the first Chinese movie star in Bruce Lee, who managed to achieve international fame even before China began to open itself to the rest of the world.  Martial Arts cinema did help to put Hong Kong on the map as a hub for film-making, and that in turn helped to develop a new class of Chinese filmmakers.  Names like John Woo and Zhang Yimou began to make an impact not only in their homeland, but worldwide as well.  And it wasn’t just Hong Kong that took notice of their talents, but Hollywood as well.  Woo eventually made his way stateside where he took his distinctive style that he honed on films like A Better Tomorrow (1986) and Hard Boiled (1992) and helped to redefine the American action thriller with Face/Off (1996) and Mission Impossible 2 (2000).  And though he began outside of China in the small but important Taiwan film industry, Ang Lee quickly became known for his mastery of multiple franchises, which became a skill that managed to make him the first Asian filmmaker to win an Oscar for direction.  And he too also brought a uniquely Chinese flavor to his films, best illustrated in his sumptuous martial arts epic, Crouching Tiger, Hidden Dragon (2000).

To put it in short terms, China not only made up for many missed years separated from the world of cinema due to their isolation, but they did so in a spectacular fashion, quickly leaving their mark.  But now, they are having an impact on cinema in a different way.  After opening up special capitalist districts within the traditionally Communist nation, the nation quickly became a booming trade market, which has seen their national wealth balloon to unprecedented levels.  Because of this, more than 2/3 of the over 1 billion people in China have moved out of poverty and into the middle class.  As a result, more Chinese citizens have the income available now to do a variety of activities, including going to the movies on a regular basis.  And this been where business has really boomed for the Chinese film industry.  Over a thousand new movie theaters have opened up across China in just the last couple years alone.  Though they still haven’t caught up to the total number of screens here in North America. they are closing that gap fast, because there are far more Chinese out there than Americans, and the demand for more screens is high.  For a long time, imported American films were the top draw for Chinese theaters, and still are (except Star Wars for some reason), but China’s own film industry has seen a boom in their box office returns as well.  When you look at each year’s top grossing worldwide releases, you’ll see a growing number of Chinese productions like Wolf Warrior (2015) or Operation Red Sea (2018) appearing on the list, grossing in the range of $500 million each.  And these films don’t even reach American cinemas at all, which shows you just how much money right now can be made in China alone at the box office.  And because of this, American studios are taking notice and rethinking their strategy for which films to make.  The regular American film-goer no longer has the maximum influence over the market; now it is shared with the Chinese, and an amalgam of all other film markets worldwide.

That worldwide gross number is now a bigger chunk of the pie than the domestic grosses, and that has greatly influenced which films are given the bigger percentage of attention in Hollywood.  We’ve seen in particular a steady decrease in things like romantic comedies, westerns, and period epics being made by Hollywood, because these movies tend to be expensive and don’t translate very well over in places like China.  But the things that do translate well overseas are big, loud action films, which rely less on witty dialogue and intricate plots.  Disney has excelled with Marvel films, as well as their many animated properties, and one only has to look at the fact that the country is now home to two Disney theme parks to see how well their brand has connected with the Chinese.  Other studios are finding their footing in different ways.  Paramount has connected with their Transformers films, with many of the recent chapters in the series intentionally setting their stories in China.  Warner Brothers has even gone further by investing in movies that really are motivated solely by the international market.  Guillermo del Toro’s Pacific Rim (2013) was disappointing at the domestic box office, despite critical praise, but it did extremely well in Asia, with China accounting for nearly $100 million extra in grosses alone, and that sole reason is why it received a sequel earlier this spring.  Another surprise was the film Warcraft (2016), based on the popular online multiplayer game.  By all accounts, the movie would’ve been considered a costly flop based on the domestic gross alone, and yet, it made a profit because of how well it did oversees, especially in China.  Despite what critics may think of these movies, the rising influence of a new class of paying customers out of China and elsewhere are dictating the projects getting greenlit by the choices they make at the box office.

What’s even more interesting, however, about Chinese rising influence on Hollywood is not just their increased profile as a film market, but also the fact that they are having an even more prominent presence right in the heart of Hollywood itself.  Many emerging billionaires coming out of China right now are not only investing more heavily in film-making, but they’re going as far as to purchase several little studios in Hollywood itself, making movies for American audiences in addition to their own.  This has recently manifested in the arrival of cross-cultural movies targeted to appeal to both countries.  One of the clearest examples of this is the recent release of The Meg (2018), a big budget monster movie where a team of scientists from all over the world cross paths with the giant prehistoric shark, Megalodon.  Though there’s nothing remarkable about the premise, it is interesting to note how much of the casting of the movie is reflective of the studio’s interest in appealing to both American and Chinese audiences alike, having British action icon Jason Statham and Chinese actress Li Bingbing sharing top billing, and with near equal amounts of the movie’s dialogue spoken in English and Mandarin.  What this shows is that China is looking not just for their own homegrown filmmakers and actors to do well over seas, but they’re even seeking out American talent to participate in their own distinctly Chinese films.  This has led to some confusion here in America, especially when it was revealed that all-American actor Matt Damon was going to appear in a movie called The Great Wall (2017).  Some cried foul and said that it was an egregious example of white-washing a Chinese movie, but in reality Damon’s role was specifically tailored by Chinese director Zhang Yimou to be filled by someone of European decent, as part of a larger ensemble that was dominated by native Chinese actors.  Unbeknownst to many, this was not white-washing, but a sea change in who was starting to call the shots in Hollywood, and the fact that A-listers from Hollywood like Damon and Statham were not just linked to domestic productions anymore really showed how much that change has already affected the business.

But dramatic shifts in the way that Hollywood conducts business is not without risks.  And considering the volatility of the Chinese economy, with it’s rapid growth beginning to show stresses and signs of potential collapses in some sectors, the ramifications for some chaotic downfalls spreading into Hollywood as well also increases, especially with more and more smaller studios being bought up by Chinese conglomerates and new billionaires.  In some cases, you have production companies either being started up or bought out by wealthy investors who know no one thing about how the film industry works, and yet are putting up a ton of money just to get their name into show business.  In these cases we see the most extreme cases of boom and bust from these Chinese investments.  This late August slate of new releases in particular represents the growing presence of Chinese money in Hollywood.  Would you have expected films like A-X-L, Kin, and The Happytime Murders to all have been Chinese productions.  Not a single one looks distinctively geared for an Asian audience, and yet each was co-financed by a Chinese production company.  Ironically, they are being beaten at the box office by a completely American production called Crazy Rich Asians (2018).  And it’s that lack of focus in knowing how to produce broader appealing movies that is the drawback to the increased investments coming from China.  One of the more troubling examples has been the case of Global Road Entertainment.  Once called Open Road Films (which produced the Oscar winner Spotlight), Global Road reformatted under the new management of Tang Media Partners, which is conglomerate run by Chinese-American billionaire Donald Tang.  Tang’s inexperience with running a film studio quickly became apparent as costly flops like Show Dogs, Hotel Artemis, and the fore-mentioned A-X-L have all lost the company money in very quick succession and the short-lived company is now in financial straights.   It’s not the case with all Chinese investments in Hollywood, but it certainly marks a cautionary sign of how quickly things can go awry once a new influx of money floods into the business.

In a lot of cases, Hollywood is going to end up compromising a lot of things in order to work with the new Chinese economy.  In most ways, an improved alliance is a good thing.  Increased cultural exchange is going to help both China and America live in better harmony, as well as benefit each other financially.  But, there are aspects that Hollywood is going to have to come to terms with the more they of the global giant in their community.  One is the fact that a large part of their investment is coming from a nation with not the greatest human rights track record.  The Communist nation’s lack of freedoms for things that liberal Hollywood holds dear, like free expression and human rights, are going to make many future agreements a little tumultuous.  Some very anti-Chinese government pet causes of Hollywood celebrities in the past, like a “free Tibet”, may sadly have to be compromised as China becomes increasingly in charge of where the money goes in the business.  I think that’s why you see some avenues of Hollywood remaining cautious through all of these changes, and that’s leading to a whole new face in the industry itself.  I wouldn’t be surprised if Disney and Fox’s merger was in some way motivated by some of this, as neither company wants to face a hostile takeover by an international conglomerate and feel that they are better suited pooling their resources together to stay independent as a distinctly Hollywood institution.  It’s hard to say, but the clear indication is that by becoming the fastest growing film market in the world as well as one of the wealthiest, China’s impact on Hollywood and Cinema in general will be felt for many years to come, and in many cases, will be a permanent change.  And to face this sea change, Hollywood has to adjust alongside it, otherwise China’s red wave of influence will leave much of it washed out and buried.

It’s hard to say if a greater Chinese influence on cinema is going to be a plus or a negative for the industry just yet.  On the one hand, Chinese filmmakers and actors are gaining much more notoriety than before, and more and more Chinese people are seeing the benefits of a vibrant film culture in their lives as many of them are increasingly going to the movies each week.  Hollywood is no longer undervaluing the Asian audiences either, and are far more willing to invest in movies that have a distinct Asian perspective to them.  The cross pollination between cultures is also a positive outcome, as the once isolated nation grows more comfortable with seeing America as a partner rather than a threat, and vice versa.   At the same time, China’s volatility also runs the risk of creating a more chaotic state in the film industry, as many start-ups from enthusiastic but inexperienced investors can’t sustain for very long in Hollywood, and that in turn creates a lot of uncertainty for the industry in general.  Despite the costs, it’s a trend that can’t be avoided.  We are going to be seeing a lot more co-productions with China in the years ahead, with multi-national movies like The Great Wall and The Meg becoming more and more common.  And Open Road Entertainment’s quick downfall is not an indication of all Chinese investments going sour.  There’s companies like the Huayi Brothers, who have found success with a diverse slate of releases both big and small, including movies just for Chinese audiences and American audiences, like Journey to the West and the Bad Moms series.  American companies are even looking to target China’s market specifically, with Horror film producer Jason Blum announcing a new slate of films through his Blumhouse Pictures specifically made for Chinese audiences.  And it’s not just China alone that Hollywood wants to focus on, but other emerging economies like India and Latin America as well, though their vibrant film industries have been around far longer than China’s.  It’s the fact that China’s growing industry is so fresh and unexplored and yet insanely wealthy at the moment that has made the whole film industry take notice all of a sudden.  China is a serious player in the game right now, one that may even eclipse that of Hollywood’s home base of America in the years to come, and it will be interesting to see what becomes of this industry down the road as a result.

It’s been a consistent struggle ever since the dawning of the film industry.  No matter what era we live in, you will see a broad disconnect between the kinds of movies that general audiences like, what professional critics like, and what people in the industry like.  And for the most part, these differences are inconsequential and really just come down to a difference in personal taste.  But, Hollywood is also an industry that rewards itself every year, and wishes to either rank or crown certain movies as more honorable than the rest.  And it’s only then that these rifts in personal taste extend into more heated arguments.  Beginning in 1927, the Beverly Hills based Academy of Motion Picture Arts and Sciences began the tradition of honoring the top achievements within their industry each year, creating one of the most coveted awards in the world in the process; the Oscar.  Though it started humbly enough as a banquet at the ballroom of the Roosevelt Hotel in Hollywood, the Academy Awards have since evolved into the biggest prize within the industry, as well as the focus of much of the studios’ efforts and resources.  Oscar campaigning has become an industry within itself, and has only grown to have more influence over both how the industry operates, but also with how the movie-going public responds to all of it.  Movie critics suddenly have more sway now because their consensus over the quality of each new film gives the industry a better sense of what is worthy of nominating and which films will better find an audience.  But there is one problem with that; critics are audience members too, and not one unanimous voice, and some of their personal tastes often clash with what the average audiences want to enjoy, and what the industry itself wants the public to enjoy.

One thing that has become abundantly clear in recent years is that the industry has become less concerned with overall box office when it comes to selecting the best films of the year, and for the most part, the big winners at each year’s Oscars are small, independent dramas that most often earned their way up to the podium due to critical approval.  In general, most of the movies that do win Best Picture at the Oscars, as well as many of the other top accolades, are often deserving of the honor.  But, too often now, they are films that become quickly forgotten as the industry itself moves in different directions.  Can many of you out there say off the top of your head which movie won Best Picture five years ago?  If you’re someone like me who watches the industry closely each year, you probably can, but the average moviegoer likely does not nor do they care (the answer was 2013’s 12 Years a Slave by the way).  In the end, most audiences go to the movies to be entertained, and not to witness a future awards winner.  And more than likely, what ends up being entertaining might not be awards quality material.  Look at some of the biggest franchises in recent years like Fast and the Furious, Transformers, and Jurassic World; all international juggernauts that are perfectly capable of grossing a billion worldwide easily, and yet if you asked for critical opinion on each, you’ll get nothing but disdain.  Despite what ends up being good for the industry’s bottom line, these critically panned franchises can easily be dismissed by the Academy, but then comes the problem when a studio movie is a box office hit, and is a critical darling.  At this point, the Academy is forced into the awkward position of rethinking their brand, which they have so intently cultivated around the aura of prestige.  It raises the question to them whether or not something commercial should be in contention with lesser seen films that may benefit more from what is commonly called the “Oscar boost.”

In order to not be seen as giving an unfair advantage to big studios over smaller production companies, the Academy has largely chosen to distance itself from the commercial side of Hollywood and focus on the more prestiege side of the industry, which is their perogative to do so.  But, the Academy is also faced with the unfortunate aspect that their choice to reward smaller, lesser seen films has resulted in a smaller audience for their own televised broadcast.  The ratings for this year’s Oscars telecast was the lowest of this decade, and this has put the Academy into a position of reevaluating their strategy as an institution.  The Academy has made several smart choices in recent years, like expanding their membership to include more diverse representation both in age and cultural make-up.  But, the lower ratings have also forced the academy to face the reality of popular entertainment being deserving of their top honors and this has led them to making some not so wise choices.  Just this week, the Academy announced that they were making big sweeping changes to their future Oscar ceremonies.  The first change was that below the line categories were no longer going to be televised, and were instead going to be handed out during the commercial breaks and announced later in the show in an edited compilation, all in an effort to reduce the show to a quick 3 hour run-time.  Below the line film industry professionals rightly called foul, as they saw this as a move to focus more on the celebrities being honored rather than the hard working behind the scenes people who never usually get the same spotlight.  The other controversial move was to announce a new category for Best Popular Film, which the Academy sees as a way of recognizing movies that they often ignore, as a means of bringing back the movie going public who will be more familiar with the movies in this category.  Again, this new category was immediately scrutinized for it’s lack of clarity and it’s in many ways dubious dismissal of popular movies in general.

The Motion Picture Academy has had to face the unfortunate reality in recent years that they are slow to evolve with the rest of the industry.  While it is noble to shine the spotlight on movies that often go unseen by honoring it with a prestigious award, the Academy has done so by stacking the odds more in the favor of what they deem worthy rather than what is more deserving.  A large part of the Academy’s problems has been an aging roster of voters, whose personal tastes have tended to clash more often with the average movie going public, which to their credit, the Academy has made strides towards changing.  But, even still, for a commercially popular film to break through and appeal to the Academy’s higher tastes, it has had to be so good that it couldn’t be ignored.  This has managed to happen before, with box office behemoths like Titanic (1997) and The Lord of the Rings: The Return of the King (2003) winning Best Picture in their respective years, but it often rarely happens.  Sometimes the Academy’s stringent adherence to prestige has resulted in a backlash, as was the case when Christopher Nolan’s The Dark Knight (2008) was denied a nomination for both Best Picture and Best Director for it’s year, categories that it might have had a solid chance of competing in.   But, because it was both a Super Hero film and a sequel, it didn’t fit within the Academy’s typical mold, and was left out; though Heath Ledger’s performance as the Joker couldn’t be ignored, and was honored with an Oscar.  Audiences expressed their displeasure at the exclusion of the Dark Knight and that added pressure did lead the towards changing their rules, extending the Best Picture race from a field of five nominees to a maximum of ten; ensuring that blockbusters like Dark Knight would have a better shot in the future.  But even despite this capitulation, the Academy still has struggled with having an answer for addressing this popularity problem that is driving down their television ratings and plaguing their relevancy within the industry.

One thing that I see is that the issue is not with too few nominations being made available, but perhaps there being too many awards.  One thing that the Academy has done over the years is create specialized categories that doesn’t particularly honor a specialized trade within the industry, but rather honors a specific type of movie.  These categories spotlight films that fall under the classification of Foreign, Documentary, and Animated.  As is often the case, some of the best movies of the year often are representative of these three categories, and in many ways are deserving of being labeled the Best Picture of the year.  And yet, these categories at the Academy Awards end up being the only place that these movies are recognized in.  Only rarely do we see a film from any of these categories rise above and earn a Best Picture nomination; in fact, within the entire history of the Academy Awards, not one documentary has ever been nominated for Best Picture.  For a lack of a better term, these categories have become “ghettos” within the Oscars, as a way of honoring a specific movie while also keeping it out of contention for the top award so that the more typical films get a better shot.  And with a new “Popular” category, the Academy is again creating a sub category to “honor” movies that otherwise it would completely ignore while at the same time stacking the odds better in favor of the prestige flick.  It’s quickly been described as a millennial’s “participation” award, to show that they are spreading the wealth around by giving even popular movies an award.  But spreading the wealth would only apply if each award held the same value, which they don’t.  While each film that wins in the Foreign, Animation, and Documentary categories are usually deserving of the honor, they absolutely should also be contenders for Best Picture as well, and their often sure bet wins in these categories often makes the Academy believe that they’ve given them enough already.  Doing this with a category specifically meant for “Popular” movies would only make the disconnect between the Academy and the movie-going public even greater than it already is.

The term “popular” is also too broad, and can be used to lump all sorts of different types of movies into one category, mainly if they don’t fall under the guise of a prestige flick.  Which leads to another problem with the Academy’s disconnect with popularity, which is their very specific idea of what makes a film fall into the category of “prestige.”  A prestigious film is often a finely crafted drama, often historical, focused very intently on the quality of it’s own writing and performance, and most often has a statement to make; political or otherwise.  These movies often have been dubbed “Oscar Bait,” and far too often you’ll find Hollywood easily taking the bait every year, no matter how manipulative it may be.  There are those years where an outsider voice does pierce through and receives the Oscar recognition without resorting to baiting the Academy, but more often the case will be that in order to get that coveted Award, you’ll have to compromise your vision and appeal to the Academy’s very narrow tastes.  That’s why Steven Spielberg has had better luck at the Oscars with movies like Schindler’s List (1993) instead of with Raiders of the Lost Ark (1981) and E.T. The Extra Terrestrial (1982), because one is a historical drama and the others are seen as “popcorn” genre flicks.  Spielberg certainly deserved his win for Schindler’s List, but his style of film-making had to change dramatically from what we were used to seeing from him before in order for him to win the award.  And he’s not the only filmmaker whose had to change in order to play the Academy’s game.  Historical epic Titanic was a wild departure for director James Cameron, who had cut his teeth with action flicks like The Terminator (1984).  The David Fincher who directed with flashy style with Seven (1995) and Fight Club (1999) was easily dismissed by the Academy for years, but the more subdued approach he gave to movies like The Curious Case of Benjamin Button (2008) and The Social Network (2010) brought him into their good graces.  There are also the countless times where comedic actors try to go serious in order to get their recognition (Robin Williams in Good Will Hunting, Steve Carell in Foxcatcher).  While none of these moves translates into sub-par work, it still shows that artists are less free to make the movies they want to do and still get the Academy’s seal of approval.  And thus that line between popular entertainment and prestigious entertainment becomes more apparent.

Even though I’m piling onto the already notorious reputation of an already disgraced man, but this is yet another way that I feel mega-producer Harvey Weinstein has ruined the film industry.  On top of all his sexual misdeeds, Weinstein was also a bully when it came to campaigning for the industry’s top honors.  His aggressive campaigning on behalf of the movies from his Miramax and Weinsetin Company labels often crossed into borderline illegal territory.  The Academy has even had to combat his influence over their voters by changing many of their rules regarding awards campaigns.  This was especially the case after the surprise upset where his period dramedy Shakespeare in Love (1998) won over the heavily favored Saving Private Ryan (1998) that year.  It was later revealed that many of the voters were swayed by the aggressive marketing push that Weinstein had orchestrated, and not by the fact that they liked it more than Private Ryan.  But even despite the Academy’s attempts to make the field fairer for all nominees, Weinstein’s influence never the less took hold; most effectively so in redefining the idea of the prestige film.  You look at the difference between awards winners before Weinstein came to prominence and those after; particularly in the 90’s.  In that decade, there was a fair mix of popular blockbusters winning Best Picture (The Silence of the Lambs in ’91, Forrest Gump in ’94, and of course Titanic in ’97) alongside smaller films (Unforgiven in ’92, The English Patient in ’96).  But since the turn of the millennium, it’s been prestige ever since, with Shakespeare in Love’s upset marking that turning point.  Weinstein’s goal was to not so much help prestigious movies have a better shot at the Oscars, but to make his own style of prestigious Oscar bait the ideal for Academy voters, and sadly far too many bought into that.  Not all of them were bad or undeserving, but too often these types of movies pushed out more deserving flicks; like when Weinstein’s The Reader (2008) took the slot that should have belonged to The Dark Knight.  Though Weinstein has gratefully been exposed as a monster, and has been shut out of the Hollywood altogether, his legacy continues and the Academy’s latest move feels like a holdover from an era that made it easier for people like him to win over others.

The Academy has to wake up and realize that the answer to making their broadcasts more popular with audiences is to not create a separate category for just “popular” films, but rather embrace the idea that popular movies can be prestigious too.   One thing they should do is to change their notions of what constitutes prestige and what doesn’t, as the Weinstein influence has clearly made that term too specific to be fair to all.  If you look at the industry as a whole, you can see that movies that have lasting power in our culture tend to come from a more commercial beginning and that as often is the case become the ones that influence the next generation of filmmakers and film-goers the most.  Just because a movie is “popular” doesn’t make it not important.  You look at this year in particular, where the most socially groundbreaking film to be released in theaters was not a indie drama, but instead was a Super Hero movie from Marvel Studios; the blockbuster phenomenon Black Panther (2018).  Black Panther hit the culture with such an impact early this year, appealing to an often overlooked demographic that has felt underrepresented by Hollywood and even brought timely issues of social justice and racial inequality to American cinemas in a bigger way than most independent dramas could ever do.  It’s that kind of impact that the Academy would be foolish to ignore when the next round of Oscar voting starts, but by creating this Popular Film Oscar that it is mostly likely going to be a shoe-in for, the Academy will mistakenly believe that they’ve given it just enough.  It’s these movies that make a difference in society, and if the Academy wants to be seen as being in touch with the culture today, they shouldn’t try to marginalize a movie like Black Panther into a “separate, but equal” category.  Popular and prestige are not exclusive, they can be the same thing.  Think about previous years where the Academy got it wrong; we forget about American Beauty from 1999, but we still remember The Matrix, Fight Club, and The Iron Giant from that same year, because of their cultural impacts.  The Academy’s move to boost diversity in membership is a good start, and has shown itself in a more open attitude towards genre flicks lately, with The Shape of Water (2017) becoming the first Sci-Fi Best Picture winner in history.  But the “Popular” Oscar would be a foolish step backward that I hope doesn’t become a new tradition for the Awards, because it’s exactly the kind of “behind closed doors” move that closed off the organization from the regular movie audience in the first place, and put them in the current state of irrelevancy that they now find themselves in.

Ever since the first roll of celluloid ran through the mechanisms of the first projector, the medium of film has always been for the purpose of drawing an audience.  And with the advent of cinema, a new industry built up to serve the needs of accommodating those audiences.  Concert Halls and Opera Houses gave way to the movie palaces of early Hollywood, and then later expanded into the local neighborhood multiplex capable of screening multiple movies to thousands of people per day.  The movie theater is almost as synonymous with the identity of Hollywood as the studio lot itself.  It’s no mistake that Hollywood’s most visited landmarks are both the Hollywood sign and the Chinese Theater.  And yet, movie theaters have always had to struggle to compete with newer ways to consume media.  First it was television, which brought the experience of watching a movie into the living room.  Then came home video, which gave the viewer the choice of watching a movie on their own time.  Now, streaming services have become the biggest threat to the well being of the movie theater industry, as on demand media allows the viewer to take movies on the go and watch from pretty much everywhere.  Not only that, but streaming channels like Netflix and Amazon are actively trying to compete with major studios for exclusive content, taking even blockbuster level entertainment away from cinemas and puting them on their platforms.  But, if there is one constant with the movie theater industry over the years, it’s their continued efforts to adapt to new challenges as they compete for audience attention.  Some theaters adapt better than others, but the ones that do make the most effort to change are also the most innovative and create some of the most long-lasting changes in the way we watch the movies.

Having worked in the movie theater business myself for 4 1/2 years while I was attending college, I witnessed some of those changes take hold and become the new standards in the industry.  Probably the biggest one I witnessed was the conversion to digital projection.  When I started, all our movies still ran on celluloid on every screen, until one day we received our first digital projector.  This allowed us to screen movies for the first time in 3D, which became a big draw for our little theater for a while.  Around the time that Avatar (2009) roared into theaters, the necessity for digital projection became paramount and eventually every projector in the theater was replaced with the digital model.  The 3D craze died down in the decade since, but digital projection was here to stay, and this is an evolution that wouldn’t have happened had the market not shifted so quickly.  3D and digital projection are only some of the many innovations that have come out of competition with other media platforms; others include Widescreen, Drive-In, surround sound, IMAX, and even reclining chairs.  Some chains of theaters even draw inspiration from their competitors, like how the Alamo Drafthouse chain in Texas has brought the concept of Dine-In theaters to public attention, something that you see available in other places now through some of the larger theater chains.  While all these innovations help to make the movie going experience more special, they also come at a higher price, and sometimes they aren’t enough to pull their audience away from the comforts of their own home for very long.  The sad truth is that movie theaters are constantly in an uphill battle to prove their worth in a time where convenience dictates peoples attention.  So, after trying so many ways to make the experience of watching a movie more worthy of the price of a ticket, theaters are looking for a different kind of innovation today; one that affects the way we buy tickets in the first place.

Drawing inspiration from it’s current competitors (Netflix and Amazon), the movie theater business is trying a new tactic to bring people back to the cinema; a subscription plan.  Just like how Netflix allows for unlimited streaming of their content for a low monthly fee, movie theaters are now considering doing the same, which would greatly alter the way ticket pricing is done within the industry.  Enter the innovators behind this concept; the MoviePass subscription service.  Launched in 2011, MoviePass gave subscribers the opportunity to select one movie a week to watch for the low fee of $10 a month.  Now the average movie goer usually watches one or two movies a month, so for anyone (like me) who watches more than that each month, this was an incredible deal.  Each member would get their own debit card which would be pre-loaded with the value of the ticket once it was selected through the online app, and then that member would use the card to pick up their ticket at the box office, basically seeing the movie on the MoviePass company’s dime just as long as they kept paying their fee each month.  For the cinephiles, this was a dream come true, because now they could watch as much as they wanted without breaking the bank.  There was resistance from major chains like AMC and Regal, who believed that the business model for this was unsustainable and reckless; and yet they themselves are now trying their own subscription based services in response.  Regardless of the skepticism that MoviePass has faced over it’s business model, there is no question that they are having an effect.  2018’s box office is already the highest in history, and that includes a significant boost in ticket sales as well; not just with prices.  People are going to the movie theaters again, and this may be due to the MoviePass influence.  In just a short amount of time, this service has already moved the industry in a new direction.  There is only one problem, though; they might live long enough to see the lasting effect of their influence.

As of this writing, MoviePass is in dire economic straits as their business model is starting to prove to be unsustainable as many people feared.  According to Deadline Hollywood in May 2018, the company only had enough funds to remain solvent for the next three months, which means a moment of reckoning is coming in the next couple weeks as the deadline nears.  Primary among all the concerns is the fact that MoviePass’ low subscription fee didn’t justify the amount of money spent on the access the membership allowed.  People who used the service were watching more, but they weren’t spending more.  Theater chains and movie studios have always taken a percentage off of the price of a ticket, with studios collecting the majority share and theaters balancing their take with profits off of concession purchases.  MoviePass would get an even smaller percentage off of those numbers, and yet their profits remained low or non-existent because they were giving such a bargain out to their subscribers.  Now, it’s not unusual that a company builds itself up through accruing debt in it’s early days.  Netflix is still running up high debt as they cobble up expensive content for their service, and that has made their brand more valuable over time as their service becomes more desired for newer subscribers who wants to see their many exclusives.  MoviePass, despite an astounding rise in subscribers over the last couple years, still isn’t seeing enough growth to justify the spending that they are putting into their service, and as a result, they are now hemorrhaging funds.  Their parent company, Helios & Matheson Analytics was hit with a massive trade-off in March of this year, which saw their stock freefall and the value of MoviePass dwindle down to cents on the dollar.  As a result, MoviePass was forced to change their subscription plans, which irked long time members, especially when they attempted to make the changes stealthily.  Now, MoviePass not only has lost confidence with investors, but also with it’s once faithful member base, and this has left it in the most dire of straits.

MoviePass may not survive to the end of this year, but it’s impact will still leave a mark on the industry as a whole.  As stated earlier, AMC and Regal are already trying out their own services based on the MoviePass model, with payment plans that probably will be more sustainable in the long run.  MoviePass, for all it’s faults, did address something very important that was affecting the industry as a whole, which was the often out of control movie ticket prices.  This is an industry wide issue that extends beyond the movie theaters and goes all the way to Hollywood itself.  One thing that has become a problem for the industry over the years has been the ballooning costs of movie productions.  Whether it’s to finance the enormous salaries of the all star casts, or to pay for costly visual effects, or to “fix” problems found in post-production with re-shoots, movies have become far more expensive to make, and that cost translates into more premium ticket prices as they studios try to offset the damage to their bottom line.  As a result, we’ve significant decline over the years in the number of tickets sold.  Sure, box office numbers remain high, but when adjusted to inflation, you’ll see that movies today are attracting fewer viewers today than films released decades ago.  The types of movies that make money today are also representing a narrower field, typically falling into the action adventure or horror genres.  And that’s because people today will only go out to the movie theater if the film looks worthy enough of the high ticket price.  This changed very much with MoviePass’ help, as more people were willing to go to the movie theater to see any type of movie; something that was especially beneficial to the alternative independent film market.  It still hasn’t addressed the bigger problem of out of control movie production costs, but the fact that the less typical films are bringing people to the movie theaters as the ticket price factor has been eliminated  is something that is becoming a good overall change in the industry.

The industry as a whole needs to reevaluate the way it produces media for mass consumption.  Typically the bigger the movie is, the more likely it’s supposed to draw an audience, but this has not always been the case.  Huge box office flops like Speed Racer (2008), The Lone Ranger (2013), and last year’s King Arthur: Legend of the Sword (2017) prove that no amount of money you throw at a film is going to save it from failure.  But, the industry has been slow to follow trends, and many movies often come out too late to leave an impact as a result.  You only get a tiny sliver of time to become a hit at the box office.  Many classics that we revere today in fact found their audience afterwards on home video, like The Big Lebowski (1998) and The Iron Giant (1999), which shows that trying too hard to push a movie into success in the movie theaters is also not a cost-effective measure either.  The often less factored in aspect of the industry that also bleeds studios dry is the marketing of these movies.  Marketing budgets often can exceed the cost of the movie itself, especially when the studio knows that it has a bomb on their hands, and this makes it even more damaging when the marketing fails to bring the audience to the movie theater.  With a different pricing structure in place, like what MoviePass brought, people’s decisions on what they want to see can in effect change the way these movies are marketed too; perhaps in a way that may help the studio save some money.  One thing that would help is to consider balancing out what ends up in the theater with more modestly budgeted movies.  The kind of movies that wouldn’t have been cost effective before could see new life with a subscription based plan, so that the viewer doesn’t feel bad about wasting money on catching a movie first in the theater, instead of waiting for it to show up on TV.  Instead of trying to convince people that every movie is a “must see,” it might work better in the long run to present a “check this out” method of selling their movies.

What works so well for services like Netflix is the fact that they’ve made their service itself a must see destination.  Upon the viewing of every movie their audience wishes to see, they also offer up a dozen suggestions for something else, based on an algorithm designed into their database that analyzes our viewing patterns.  This kind of servicing could be valuable to a movie theater service like the one MoviePass runs, because it goes much further than what the regular trailer or teaser poster in the lobby can do to generate hype for each movie.  When a person uses a subscription service that takes the pain out of buying multiple tickets each week, they are more inclined to learn about what else is available to see.  That’s when suggestions similar to Netflix’s can be helpful in attracting people’s attentions to movies they otherwise would have skipped.  Movie theaters in general can target more directly to each viewer, and this isn’t just limited to other movies available.  Loyalty programs can allow them to save a little on concession snack that they otherwise would have skipped out on, which would greatly help the theaters make up the extra cost of running the subscription plan.  Netflix’s success comes out of the fact that they’ve figured out the best way to bring in new subscribers, and that has enabled them to spend so much on exclusive content, without spending too much extra on costly promotion.  In a market where theaters are competing with a service that is proving more cost effective in reaching an audience without the need of heavy marketing, this is absolutely the desired direction that they must go in order to remain relevant.  It may be too much of a bargain to make sense right away, but as membership increases and loyalty programs become more generous and effective, you’ll see a whole new life brought into this aging industry.

If anything, MoviePass could stand out through history as a trendsetter rather than an industry standard.  Most likely it will remain a cautionary tale of how not to grow a business, but even still, it’s legacy will be felt for years to come.  Already, it is beginning to create an effect on out-of-control ticket pricing and making Hollywood reevaluate how much they should spend on each film.  Is it something that is going to become an industry standard?  That we don’t know yet, but it will become an alternative that will in some way change how we go to the movies.  And in the end, this is something that reflects the long standing tradition of the movie theater industry working against the current with regards to appealing to audiences taste.  For a lot of people, it seems undesirable to leave their homes and fork over $15 to watch a mediocre movie in a room full of strangers; even worse if those strangers are also loud and obnoxious.  If a low monthly fee is all that it takes to get that same person to consider seeing one movie or more a month despite all that, then this is a service that will greatly help the movie theater survive in the long run.  MoviePass tried their best to make it work independently, but this will ultimately be something that the theater chains themselves will carry through into the future.  Sure, a lot of MoviePass’ problems arose from a poorly planned out business structure, and also the way it alienated itself from movie theaters who did business with them and subscribers who were unhappy with the unannounced price hikes, but the concept behind their service is something that movies need right now.  We needed something to balance the out of control costs that were starting to damage both the movie studios and the film industry, and while MoviePass was not a fix all solution, it nevertheless made the industry as a whole take note and begin to reevaluate.  So, in a couple of weeks, we will know if MoviePass subscribers will still be able to enjoy the same benefits as before, or if they’ll have to sign up for something new, or go back to watching movies at home like they used to do more often.  In any respect, I would love to see MoviePass or something like it become more of a standard within the industry, because it’s bringing people back to cinemas as a whole, and as a fan of the movie-going experience, I see this as a great thing for the future of movies.

With Pride Month upon us once again, It’s time to reflect on the many contributions that the LGBT community has made to society over the years, historically, culturally, politically, as well as cinematically.  The positive thing to note is that we are currently in the middle of a Renaissance of Queer Cinema, as the once niche market is finally hitting the mainstream.  We’ve witnessed this through two Oscar-winning projects like the historic Best Picture winner Moonlight (2016) and the critically acclaimed Call Me by Your Name (2017), and earlier this year we were given the teen romance film Love, Simon (2018) which is the most mainstream film yet to feature a gay protagonist.  Though these films are modest in terms of box office, their exposure is still an excellent sign that Hollywood is indeed ready to treat the queer community with the dignity and respect that it has long been waiting for.  And another positive from these recent films is that it’s only the tip of the iceberg in terms of queer themed stories yet to be told on the big screen.  The door that Moonlight and Call Me by Your Name have cracked open are about to be busted down in the years ahead.  But, there has to be something to be said about where queer films actually go in this new, more permissive environment.  For the most part, queer themed movies have stuck mostly within the romantic or coming of age genres, tettering in between tragic or life-affirming narratives.  But, if it’s not careful, queer movies could sadly marginalize themselves again if they only stick to one type of genre.  For this Renaissance of Queer Cinema to really make a difference in both Hollywood and in the culture at large, it needs to branch out into many other different genres.  There are many types of movies that could be centered on queer characters that could really put a spin on all sorts of genres, but to really make a significant mark, the most ideal place that a gay character could make a difference in is the one that is currently dominating cinemas right now; the Super Hero genre.

Perhaps hoping for a movie centered around an out and proud super hero may be a little too much to wish for right now, but this is a period in time when we’ve seen diversity in this genre take a giant leap forward.  It can’t be underestimated how big an impact Marvel Studio’s Black Panther (2018) left on both it’s genre and the culture at large.  Regardless of how good the movie is (and it is excellent), the way that it inspired African American audiences and gave them an icon to look up to and celebrate as one of their own is one, and see that same movie become one of the highest grossing movies of all time, is one of the best developments to have happened at the movies in a long time.  And this comes on the heels of the success of Wonder Woman (2017) which gave us the first super hero film centered on a female super hero.  Though there were plenty of comic book and movie fans before that were black and/or female long before these two films came out, the fact that these fans now had representations of themselves taking center stage in this genre made a big difference and it’s now invited many of the studios behind these movies to rethink what kind of demographics they should be targeting today.  These films also opened the door to what kind of voices can be added to the super hero genre as well, as Wonder Woman and Black Panther were helmed by representatives of the same communities that the central hero was meant to represent, and their input made all the difference.  Wonder Woman director Patty Jenkins fought with a studio who seemed to undervalue the iconic hero and view her as more of a spoke in their Justice League wheel, and pushed for scenes that showed off more of Wonder Woman’s true heroism, like the outstanding No Man’s Land scene.  And Ryan Coogler of Black Panther put emphasis on the African identity of his characters and setting, giving them attention on a scale unseen on film before.  In each case, we see what happens when filmmakers bring new life into a genre by celebrating what makes their heroes unique and showing just how valuable they are to the genre they represent.

But, the challenge is a bit trickier at the moment for the LGBT community.  Up until this point, queer cinema has been largely marginalized in a way that most others haven’t.  Though every minority group has had in one way or another been forced to break through barriers in Hollywood and proclaim a sense of identity that’s all their own, LGBT representation has faced the harshest of barriers.  Often labeled as obscene or perverse in the public eye, even by other minority groups, queer cinema largely had to survive mostly in secret circles, and often hidden underground.  Even after the sexual revolution of the 60’s and 70’s allowed for more tolerant attitudes, queer identity remained largely unseen on the big screen, at least in a dignified way.  Gay characters often were presented as campy and were the target of ridicule by many film’s so-called “heroes.”  And this was the norm for many decades after.  Then, when the AIDS crisis hit in the 80’s, gay representation shifted into a different kind of state; the tragic figure.  While this period did at least turn some people around towards sympathizing with gay characters in movies, it still didn’t allow for LGBT characters to stand out on their own.  Really, until the new millennium approached, all the only definitive depictions we got out of Hollywood of gay characters were comic reliefs or dying best friends.  There was no shortage of queer talent within Hollywood, both in front and behind camera, but for the most part they had to conform to the standards that the industry had set when it came to representing queer characters, and that was one that was unfairly skewed over many decades to marginalize the same community.  Thankfully, those days appear to be ending, as gay filmmakers and performers are finally telling their stories their way and the public is finally ready to accept that with open arms.  But, as the lack of diversity in many genres has shown, there is a lot of work still to do.

Though the world of cinema has been slow to move in this direction, it has been a different story in print.  There have been well-received books centered on queer characters for decades, and are often today the source for many of the ground-breaking movies getting the green-light now.  Surprisingly, the same has also been the case with comic books.  Comics have always tackled social issues head on in a way that movies largely haven’t, even in it’s earliest days.  And indeed, queer representation has even been addressed in many comic books, with a surprisingly robust gallery of heroes who openly identify as gay.  On the DC side, you’ve got heroes like Batwoman, Midnighter and Apollo, while on the Marvel side you have Iceman, Northstar, and Hulkling, and that’s just the one’s who are fully out of the closet as there are a ton of other characters whose fluid sexualities are only hinted at (like Harley Quinn and Deadpool).  But, what’s most important about the queer representation of the characters in the comics is that it is addressed directly and in a serious way, much unlike what cinema had done for so many years.  As a result, there has been a steady fan base of LGBT readers for comic books for decades, largely because they finally found a medium where their identities were treated in a dignified way and saw representations of themselves as part of the larger community of super heroes, making a difference in the world.  Comic books gave queer people a place in the world at a time when most other parts of society tried to shut them out.  So, you would think that Hollywood would take notice and recognize that a large portion of comic book readers are also a part of the LGBT community, and that maybe it might be time to carry that representation over onto the big screen.

There certainly isn’t a shortage of gay super heroes to choose from in the comic books.  But, Hollywood again has been slow to evolve when it comes to representing a marginalized class accurately on screen.  The industry has been fair to openly gay workers for a while now, but it’s also been responsible for perpetuating the same stereotypes and pre-conceived notions about the community that has kept the community from breaking free of it’s own narrow niche of the market.  That’s why it’s hard for many queer characters to break out and be recognized in other genres like super hero films or action movies.  Because of the influence of Hollywood, the large pre-conceived image of queer characters are often colored by stereotypes; a gay man has to be ultra-feminine and often cowardly, while lesbians are often in your face and aggressive, bi-sexuals are portrayed as slutty, and trans characters are just straight-up cartoons, if present at all.  Movies have programmed the culture into thinking one way about queer people, when in truth, LGBT people are as diverse in character as any other group.  As strange as it may seem, a gay character can be as gritty as any action hero and a lesbian can be nurturing and even-keel in any movie.  We are only now seeing these stereotypes of the past starting to go away, but it has yet to take hold in avenues of Hollywood unexplored with gay themes in mind.  For one thing, having an openly gay action hero would be a huge leap forward, especially with regards to putting to rest out-dated stereotypes, and what better place to try that out than in the super-hero genre, where such a gesture is guaranteed the maximum exposure.  It’s wishful thinking, but not outside the realm of possibility.  It all depends on how Hollywood wishes to market itself; do they wish to play it safe, or do they want to make history by taking a chance.

That’s why the examples of Black Panther and Wonder Woman are so key in this equation, because they have shown that taking a chance on something different results in huge success.  Whether or not a gay super hero can hit as well as Black Panther did is up for question, but I’m sure the same doubts followed that movie into the box office as well, and now we have our answer.  Hollywood has known for years that there is a strong presence of LGBT fans when it comes to comic books; but this is also an international business that has to sell their movies into places that aren’t quite as tolerant.  Sexual Orientation is still a touchy subject in much of the world, and movies are expensive to make, so for the longest time, Hollywood has maintained the play it safe route when it comes to queer representation in their movies.  There have been some that have tried to work around those barriers in clever ways.  Take for example the X-Men movies made in the early 2000’s.  Director Bryan Singer takes the narrative of super powered mutants coming together to overcome prejudice in society and frames it specifically to mirror the struggle for gay rights in America.  The X-Men comics have always had a subtext centered around fighting institutional prejudice, as the comic was first published amidst the Civil Rights struggle of the 60’s, but Singer’s modern take clearly links the struggles of the mutants in his movies to those of LGBT community.  There’s a pointed line in X2: X-Men United (2002) where Iceman’s own mother asks him, “Did you ever try not being a mutant?” which is a turn on a phrase many LGBT people will no doubt have heard at one point in their lives.  Bryan Singer himself is openly gay as well, so I’m sure the subtext in his X-Men movies is intentional.  Even still, his movies still had to adhere to some Hollywood standards (Iceman is portrayed as heterosexual in the movies, for example), so it’s not the full breakthrough that the community would have liked to have seen.  But, even still, it’s at least an acknowledgment on the director’s part that queer identity is something that can and should be a part of this Super Hero genre on the big screen.

While the push for a queer super hero is growing stronger, I do believe that there is the danger of an over-correction in this situation as well.  One thing that happened in recent years with regards to the success of Marvel’s Cinematic Universe was a call from many fans to make Captain America gay in the movies.  The hashtag #GiveCapaBoyfriend trended for a while, which made many people wonder if Marvel was considering the option.  But, I think this is the wrong way to approach the issue of queer representation in super hero movies, or any film in general.  Speaking as a gay man myself, I take issue with the practice of retroactively turning an already established character gay instead of allowing a new queer character to develop naturally.  This seems to be an unfortunate growing trend recently, and I only view it as a desperate attempt on the parts of writers and filmmakers to make themselves look more progressive in retrospect.  This has been the case with J.K. Rowling outing Dumbledore long after her last book was published in the Harry Potter series, as well the more recent case of screenwriter Jake Kasdan stating that Lando Calrissian is pansexual during his promotion of the movie Solo.  It becomes problematic because with each case, they are making these revelations outside of the text of their stories, so it makes it clear that their character’s sexual orientations were an afterthought and thus never important.  Then why make it an issue at all, other than to win some praise for showing diversity.  That’s why I don’t think making Captain America gay is the way to go towards bringing LGBT representation into the super hero genre.  For one thing, in all previous incarnations, Captain has always been portrayed as heterosexual, so such a move would only be seen as an intentional gimmick and disingenuous as a result.  Also, I think it’s much better to have super heroes whose queer identity is a major part of their character be the ones to take the center stage.  Sure, it’s a longer road than the shortcut of changing Captain America, but it works better for the community that a super hero should leave his or her mark in addition to being born this way.

Hollywood is certainly at a point where they are closer to embracing the idea of making a movie about a gay super hero.  The only question remains  is whether or not it is worth the risk financially.  Black Panther has certainly opened the door to that possibility, and it may be something that becomes a reality in only a few short years.  I just hope that Hollywood doesn’t treat the move as a gimmick and resort to cliched old tricks or misappropriate established characters in order to make that happen.  There are a lot of worthy openly queer characters that have been embraced in the comic books for years that could translate well to the big screen.  Hollywood could even build one up from scratch and allow him or her to represent the movement as a whole in a way that’s unique to that character.  There are many options available, but at this point it’s a whole different frontier to be explored by the film industry.  I for one am optimistic, considering the way that audiences have embraced queer themed movies recently, both critically and financially.  Even the characters are showing a better sense of diversity recently, as previously ingrained stereotypes are becoming a thing of the past when it comes to portraying a real gay person on screen.  I was especially impressed recently with how well this was handled in movies like Call Me By Your Name and Love, Simon, where each gay protagonist is merely a boy next door type of character, with not an ounce of camp to them.  That’s how I want to see a gay character be portrayed in other genres, and especially when it comes to portraying them as a superhero.  One has to remember, Super Heroes are role models, and to many young people who are beginning to form an identity of their own, they need heroes to look up to, especially if they share the same traits they do.  What Black Panther managed to do for young black children all over the world, and what Wonder Woman did for young girls as well, is something that I also hope happens soon for young boys and girls too who are struggling with their sexual orientation, after they see an out and proud hero saving the day on the big screen.  For them, especially in times like this, these are the heroes that they need as well as deserve.

War is Hell, as most people who have lived through it will tell you.  And through every conflict that mankind has fought, the legends and the tales of heroism grow out of it too.  Many authors, painters, historians, and of course filmmakers have tried in their best own way to encapsulate the war experience through their selective artform, and though many of them are engrossing in their own way, few rarely capture the actual feeling of combat in a personal way.  As a result, over time the way we look at some of these wartime stories begins to change.  Many times, the lessons learned from a war begin to dilute and the image taken from these relics of the past come across as less cautionary and more glorifying of the war experience.  We look at Homer’s Iliad and The Odyssey, and the first feeling that we might elicit from them is that war creates glorious legends like Achilles and Odysseus, but upon a closer reading, we read a more melancholy side to the legend where heroes are undone by their arrogance and that war makes it impossible to return home the same way that you left it.  And yet, more than likely, you see wartime stories legends often held up as one of the positives of conflict, and this in turn helps to perpetuate a glorification of war itself as a means for creating order in the world.  War itself is spectacle, and that sadly makes it alluring to audiences who are unattached to it.  This is largely why anti-war narratives tend to struggle in defining themselves, because the very nature of war makes the stories being told much larger than life, and as a result, more thematically exciting.  That usually runs deep in the heart of the cultural divide when it comes to accurately depicting war in any form of art, especially in film.  Usually, filmmakers who’ve never seen combat never internalize the actual human toll that war brings, and they feel disconnected from it as faceless pawns are just there to fall prey to visually resplendent mayhem.  But, some films do dig deeper and try to find the truth behind the gunfire, and most importantly, the humanity.

This was the goal of Steven Spielberg when he set out to create his own war flick, Saving Private Ryan (1998).  His depiction of a brief but pivotal moment in time during the Normandy invasion on D-Day during  World War II was going to do something that most war films up until that time had never even attempted and that was to show the actual experience of war unfiltered.  The story itself in the movie is standard for the genre; a small troop of soldiers are tasked with searching a war zone to find a lone soldier whose brothers have all been killed in combat, making him the last survivor.  The story was actually inspired by the real life incident of the Niland family, whose youngest member was sent back home after it was learned that his three brothers all died in short succession of each other, though one was later found alive in a POW camp.  It’s a captivating story to be sure, but one that merely serves as the framing for what Spielberg wanted to bring to the screen.  The war film up until that time usually followed along the lines of epic film-making, with the directors often emphasizing scope over intimacy.  Though those movies often didn’t shy away from the brutality of war, such as masterpieces like The Deer Hunter (1978), Apocalypse Now (1979), and Platoon (1986), they nevertheless made you always remember that you were still watching a movie.  Spielberg believed that he needed to rethink the way a battle needed to be shot and that led him to not looking at the grander picture and instead focusing his camera right into the heart of battle.  In doing so, whether he intended to or not, he revolutionized the way conflict is depicted on screen, and as a result the war flick would never be the same.

When someone thinks of the movie Saving Private Ryan, the first thing that will come to mind is the harrowing opening scene that recreates the Normandy invasion and landing on Omaha Beach in stunning and often grisly detail.  I, in fact, picked this as the greatest opening to a movie ever in my list here.  In a bold cinematic move, Spielberg devotes a good 30 minute chunk of his movie towards this battle scene, played out in real time, and even more surprisingly, it doesn’t have anything to do with the narrative itself.  It is merely what sets the stage and introduces the characters who we will be following for the rest of the movie.  The story doesn’t actually start until we cut dramatically to a military office where condolence letters are being typed up for the families of the fallen, and where one lady notices the names of the three brothers of the titular Private Ryan.  By this time, Spielberg has already plunged us into the hell of war and the remainder of the movie leaves us guarded for what will come next; sort of in the same way that the real soldiers might have been.  Putting us in the mindset of the soldiers of this movie by showing us the combat through their eyes is the movie’s greatest masterstroke.  Spielberg dispensed with high angle photography and stylized lighting and instead incorporated a documentary style handheld camera point of view for the Omaha Beach scene.  When the soldiers run, we run with them; when they take cover, we do too; and the camera will pan away from a live soldier for a moment, and that same soldier will be blown to pieces when we pan back a second layer.  It’s chaos the likes of which we’ve never seen in a film before, and that in turn makes it closer to a true combat experience.  Remarkably, though, it’s not unwatchable either.  Spielberg still manages to frame every second in the battle with an unflinching amount of attention; mainly due to the effect that he himself was the camera operator for most of the shooting of this scene.  Every glimpse we get is carefully chosen, from the one-armed soldier staggering around the field looking for his missing limb, to the soldiers sinking in the water under the weight of their own equipment, to the heartbreaking glimpse of a soldier screaming for his Mama while his guts are spilling out.  No other depiction of war has ever captured this amount of intimacy.

And this is what made Saving Private Ryan so groundbreaking as both an experience and as a narrative.  Spielberg had managed to do what few other filmmakers had ever done before; he captured the heartbreaking savagery of war unfiltered and presented bare.  It can be argued by that alone that this is an anti-war film at it’s core, because it does not glamorize the experience of war one bit.  At the same time, while Spielberg himself shares many anti-war sentiments in general, I don’t believe that he intended for his film to push any type of agenda either.  Indeed, the movie is about the cost of war, but also about the individual heroism displayed by each soldier.  The central question the movie asks is what one man is worth in the grand picture of a war?  The soldiers in the movie keep asking that question the whole way through, and even Ryan himself can’t comprehend why it’s got to be him that so many are going to risk their lives for.  Essentially it comes down to the way each one rationalizes the mission, and as Tom Hanks’ Captain Miller puts it in his monologue, “You tell yourself that this life taken was in the service of saving three or more other lives.”  Whether it’s true or not, it shows that on the individual level, heroism in war is about saving the life next to you rather than racking up the most kills along the way.  That’s how Spielberg crafts his heroes within the movie, by showing how much they will risk in order to spare a life, even at the cost of their own.  And Spielberg never tries to make these characters martyrs for some message nor instantly larger than life.  They are all flawed in some way, but never in a way that characterizes them as unsympathetic either.  Even the often unseen German soldiers are not so easily defined.  There really is no villainous presence in this movie other than the conflict itself.  This is perfectly illustrated in a moment where the troop faces the ethical quandary of executing a German soldier in retaliation while he is begging for his life.  It’s through tough choices like this that Saving Private Ryan becomes a much deeper war film than we first realize.

In one way or another, Steven Spielberg managed to walk that fine line between condemning war and honoring the soldiers who fought within it.  As such, it has since become one of the most influential movies we’ve seen in the 20 years since it’s been released.  For one thing, the visual aesthetic of Spielberg’s “you are there” combat sequences has been often imitated in most war films since then, though rarely matched.  Some movies have used the aesthetic well, like Ridley Scott’s Black Hawk Down (2001), Kathryn Bigelow’s The Hurt Locker (2009), and David Ayer’s Fury (2014).  The hand held approach even seems to have found it’s way into war depictions of all kinds, regardless of time period or genre, as evidenced by similar battle scenes found in Ridley Scott’s Roman Empire epic Gladiator and even in fantasy epics like The Lord of the Rings (such as in the Two Towers’ famous Helm’s Deep battle scene).  Even still, while the Private Ryan model is effective in creating a visceral feeling of battle on screen, fewer films have ever managed to capture the sense of overwhelming dread that permeates the entire movie.  I’d say that the only one that comes close is Christopher Nolan’s Dunkirk (2017), as that movie did an exceptional job of ratcheting up the tension as the specter of death hangs over the characters throughout the film.  But there are plenty of other films that merely imitated Private Ryan, but only used it’s aesthetic in a shallow way to reinforce their own spectacle.  The worst offender of these was Michael Bay’s Pearl Harbor (2001), a disastrous attempt to mash the thematic elements of Saving Private Ryan and Titanic (1997) into one cynical movie.  Bay uses the same shaky cam photography and muted colors of Private Ryan, and even tried to imitate the gruesome slaughter depicted in the latter, at least in the R-Rated director’s cut.  But, what Bay failed to do was to make us care abiut the people caught up in the battle, and as a result it almost feels like the director takes delight in presenting the destruction on screen, which wouldn’t be so bad if it weren’t based on a real disaster, with many real life victims seemingly considered to inconsequential.  Spielberg knew that for this kind of depiction to work, the humanity needed to be paramount, and sadly few other war films seem to understand that.

Perhaps the greatest legacy that the movie left behind though, other than the groundbreaking visuals, is the effect that it left on the public afterwards.  In particular, the way it affected the veterans who fought in the war.  By the time that Saving Private Ryan was released into theaters, the WWII generation had reached retirement age and were beginning to either die off or loose their memories of their time in the service.  There were many soldiers that had documented their tales during the war for years, but there were a significant many others who simply didn’t want to talk about the war for the longest time.  This was mainly due to their experiences being too painful to relive, or because they were too ashamed of some of the acts they committed during the war.  Thus, for the longest time, veterans were content with Hollywood sort of taking the lead in presenting what the war was like for most audiences for years.  You see this in previous war flicks like The Longest Day (1962),  Battle of the Bulge (1965), and Patton (1970), all well crafted war films, but ones that were still withdrawn enough from the reality of the war to make it easier to digest for a larger audience that was perhaps too weary of war.  But, Steven Spielberg’s unfiltered look at the way combat felt to the actual boots on the ground soldiers stirred up a much different reaction, and one that was long overdue.  The images of the movie brought back much of the heartache that many of the veterans had tired to forget about over the years, and many were traumatized once again after seeing the flick.  But surprisingly, this caused many of these soldiers to open up and start telling their own stories about the war, some of which they’ve kept secret for decades, even to their loved ones.  Much like he did five years prior with Schindler’s List (1993) regarding the Holocaust, Spielberg had managed to open the floodgates and start a conversation again about the experiences that shaped this event in our history as a people.

World War II was one of the costliest wars ever in terms of a human toll, and every generation that has come after has in some way been touched by the legacy of the war.  The same is true with my own family.  I am the grandson of two World War II veterans, both of whom served honorably in the United States Navy during the war.  Their names were Lieutenant James Edwin Spencer and Private Bill Vaughn Humphreys.  They served in different theaters of the war, my Grandpa Humphreys mostly in the South Pacific, while Grandpa Spencer served in both the Pacific and in Europe.  I’m grateful that both made it home alive, because I wouldn’t be here otherwise, as both my parents were born after the war.  But, for the most part, they never talked too much about their experiences in the war.  Spencer remained in active service until retiring in the 70’s, and became an eye doctor in sunny Long Beach, California after the war ended.  Humphreys left the Navy behind and became a successful bank manager on the Oregon Coast.  My Grandpa Humphreys died in 1993, so he never lived to see Saving Private Ryan, but my Grandpa Spencer did, living up to the year 2000.  Though he was a naval officer and not a soldier like those in the movie, he still said that the movie did a remarkable job of capturing the real thing that he and his fellow veterans remember experiencing.  What’s more, he even shared things about his time in the war that I never knew before as we were discussing the movie with him.  I learned that he was actually on one of those ships that ferried soldiers across the English Channel on D-Day, and that he actually had to lie to my Grandmother about where he actually was at that time in order to keep the mission secretive.  He also said that he set foot on the beach afterwards when it was safe.  The bodies had been cleared, but the craters and bloodstains remained, in his words.  I’m sure that if my Grandpa Humphreys were alive at that time too, he would have shared even more stories as well.  This is the great effect that Saving Private Ryan had on our culture, because it opened up the narrative of what the War was actually like on a personal level, and that every family (including my own) had their own stories to tell, and were finally being told.

More than anything, this is the greatest single thing that Saving Private Ryan leaves behind; the simple basic sense that every individual life lived through the war matters, and that every experience is worth remembering, even despite the pain.  Old men who were afraid to weep for their fallen brothers in arms because it was thought that it showed weakness were now able to express the pain that this conflict left behind, because this movie gave us our best sense yet of what it was actually like.  It was not a sugar-coated or sanitized view of war; it was the truth, presented plainly for the world.  And it’s one that takes in the full complexities of the subject itself.  Much like the war it depicts, it’s a movie that addresses the moral dilemmas of combat without ever dismissing the fact that good things can come out of it.  World War II is one of history’s most complicated and bittersweet conflicts.  It does have one of the highest death tolls of any war fought in human history, but it’s outcome did leave the world in a much better place, stopping the rise of Fascism and stopping the systematic genocide committed during the Holocaust.  But, without a personal examination of the cost of war on every family, the lessons learned seem to be forgotten over time and new conflicts arise as a result.  So, the fact that this movie brought out a reckoning for most veterans who lived through the war helps to give us a better perspective on the long ranging after effects that define most conflicts in history.  At the very least, it helps to make it clear to all the WWII veterans out there that they are not forgotten or insignificant.  It can be said that Private Ryan did a great deal to raise awareness of the average war vet; including helping them to gain much needed gestures of gratitude like the long overdue monument on the National Mall, as well as countless other film depictions that tell more of their stories, including the Spielberg and Tom Hanks produced miniseries Band of Brothers (2001) and The Pacific (2010).  In any sense, Saving Private Ryan answers it’s own question of what a single man is worth in the end, and that’s to say if they are able to return home, start a family of their own, and share their own experiences to teach us more about what war is actually like, then their worth is beyond measure.

If there is a single constant in the world of entertainment, it’s that it is ever changing.  Every new era we live in sees advancements in technology, and those advancements in one way or another will somehow change the way we live and in turn how we entertain ourselves.  We live in a world right now that has the most advanced access to communication that history has ever known, and it will only grow more sophisticated over time.  In addition to the abundance of online access as a way of communicating to others, we have also seen in the last decade the rise of online streaming as a way of sharing content with the world.  Whether it is through our own videos published online through places like YouTube, or streaming channels like Netflix, Amazon or Hulu, more and more people are finding their entertainment online rather than through traditional broadcasting.  And this is a change that the entertainment business is still trying to come to terms with.  Before the internet began to change the patterns of human behavior, Hollywood could easily gauge the pulse of their audience by following the box office returns in the movie theaters, or collect the ratings from the Nielsen programming charts with regards to television.  But today, streaming content lives by a different set of rules, where people have more choice in what they want to watch and when they want to watch it, with the actual numbers of viewership being kept a closely guarded secret within the different streaming corporation.  As a result, you have new giant players in the entertainment business taking advantage of their head start and inside knowledge of a new form of entertainment that Hollywood and the rest of the industry doesn’t quite understand yet.

What has really been shaking the film industry lately is the meteoric rise of Netflix in the last few years.   Started in Silicon Valley in 1998, Netflix grew from a simple website specializing in video rentals to a full blown movie studio in just a short 20 year span.  Their DVD rental by mail service of course is what got them on the map to begin with (and led to the eventual downfall of once unstoppable rental giant Blockbuster Video), but it was their introduction to streaming on demand content that really propelled them further.  First, it began with streaming movies that were already licensed out to them, but then Netflix took the bold step of deciding to create original content for their subscriber base to access.  They began with original shows, but later went on to producing original films, as well as buying up independent productions from festivals and the international marketplace.  All this has led Netflix to becoming a major player in Hollywood, with exclusive content being added to their platform on almost a daily basis.  They are now attracting the likes of Martin Scorsese, the Coen Brothers, and many more high profile filmmakers to joining their roster of content makers, giving them the kind of prestige that normally is reserved for the biggest studios in the industry.  But, more than all that, they have effectively changed the way that we are consuming media today.  The Netflix model is now starting to become the norm in society today, as more and more people are choosing to watch their shows and movies from the comforts of their own home and on their own schedule.  It’s far more convenient for audiences to click and watch something immediately through their Netflix page, rather than having to look up the showtimes of their local theater or planning their day around the scheduled broadcast of their favorite show.  And by servicing this preferred way of watching media, Netflix has been able to prosper.  But, the question has also been raised questioning Netflix’s role in entertainment; if it plays online and never gets screened in a theater for an audience, should it still be considered a movie?

That is the question that is being raised right now in the industry, and one that has caused a rift between the traditional system of film distribution and Netflix’s online empire.  Just this last week (as of this writing), Netflix decided to pull several of their films from screening at the prestigious Cannes Film Festival in France.  This was in response to rule changes made by the festival that required the films in contention to have a scheduled release in French theaters within the same year.  This of course goes against Netflix’s business model, which is that everything they produce is exclusive to and can only be accessed through their site, which would be pointless if the film was also available elsewhere in a local theater.  Though Netflix was still allowed to screen at the festival, their streaming only rule prevented them from competition, so the company chose to remove themselves completely out of protest.  In the long run, this decision won’t hurt Netflix in terms of revenue, but it is a slap in the face to the filmmakers who were eager to have a presence at this year’s festival, including Oscar-winner Alfonso Cuaron, who was sad that his new Netflix produced film Roma was not being screened because of this boycott.  But the one point that Cannes’ decision is making with their new rules is to state a standard for what is considered a movie or not.  For the many years that the festival has run, movies have been screened for audiences in theaters, and this has been the norm of the industry for decades.  It’s something that Netflix can’t duplicate with their on demand services, because a theater experience is certainly a lot different than a home viewing experience, and some believe that this is crucial to how we judge the quality of a film in the end.  Steven Spielberg also recently put in his two cents, stating that if a movie is shown only on television through Netflix or other streamers, it is therefore a TV movie and should not be eligible for accolades like Oscars of Cannes’ Palme d’Or, which are given out to theatrical films.

Though there is validity to what Cannes and Spielberg are arguing about what constitutes a cinematic experience and what doesn’t, there is the counterpoint that states that the traditional way of watching a movie is evolving and that a theatrical experience may not be the norm in the future.  Netflix could indeed be positioning themselves for a New Hollywood of the future that will see more and more premieres of movies online than in regular brick and mortar movie theaters.  Though the shift hasn’t happened yet, as most theater chains are still seeing good business thanks to blockbusters like Black Panther currently, the gap between theatrical and home video releases are becoming shorter and it may be only a matter of years before the middle man is cut out completely and even big blockbusters make their premieres online instead.  From then on, theatrical experiences will turn into a novelty rather than the standard for entertainment, and many businesses that are reliant on the model as it is now will quickly disappear because they couldn’t adapt.  Remember, Netflix has crushed another industry before (Blockbuster) through their ability to read the signs of a changing culture, and they are very capable of rising above the heap of another un-adaptable industry in the future.  But, to take stock in what Spielberg and other skeptics have said, if the old standards mean nothing in the end, then what can we honestly call cinema as a result.  To be considered for accolades that have existed for several decades, these movies from streaming services must adhere to the same rules that all the other past winners have, and that puts places like Netflix at a crossroads.  Do they bend to the rules of the past, or do they make the rules bend to them?

The notion of a New Hollywood emerging out of this conflict is something that is causing a lot of friction in Hollywood today.  Some in the industry are going to fall behind, without a doubt, and those who adapt will find themselves in a far different position than when they started out.  The studios for instance are already going through some of those changes.  Everyone from Warner Brothers, to Paramount, to Sony, to Disney and Fox are expanding their online presence and working to increase their output to reach the new crop of online viewer, sometimes in partnership with places like Netflix and in other places in direct competition.  The recent and still processing acquisition of Fox by Disney may in fact play into this as well.  Disney recognizes that the business is changing, and that Netflix may not just be a producer of films in the future, but perhaps could be a mega-studio that dictates both what gets made and how people get to watch it in difference to what they themselves wish to make.  So, once the Fox Studio went on the market, Disney made their bold move to acquire it as part of it’s own media empire.  Some have speculated that this is Disney creating a Hollywood monopoly, but I personally believe that this is them and Fox preparing themselves for the New Hollywood that will emerge through the influence of Netflix.  Disney has already announced that they are ending their current partnership with Netflix and will launch their own streaming service in the near future.  Considering that this new Disney streaming channel will now have two studios worth of exclusive content tells me that this is their attempt to be prepared for this change in the industry, and indicates to me why Fox felt more inclined to merge with them than they would’ve a few years ago.  Better to face this new world as partners than to fend off the unknown all by yourself.

But, apart from joining forces to create a new mega corporation that can live longer in a reforming industry, there are other things that Hollywood can take into consideration in order to balance out the changing tide of streaming content.  What has helped Netflix to prosper in such a short time is their ability to draw top tier talent to their company.  The fore-mentioned Scorsese and Coen Brothers are also following in the footsteps of fellow prestigious talent like David Fincher, Noah Baumbach, Joon-ho Bong, and many other celebrated artists who have taken their new projects directly to the distributor, even with their insistence on streaming only presentations.  And this is largely due to Netflix more lasse faire and risk-taking attitude towards the content that is produced.  They are production company with deep pockets that allows for more creative freedom than most other studios are capable of giving.  With that in consideration, who wouldn’t want to go to Netflix with their new movie or show idea?  Even Spielberg stated that he’s still open to working with Netflix in the future on some project despite how he feels about their eligibility for Oscars.  Mainly the reason why Netflix allows for this kind of creativity is because they don’t have to follow the same rules as the rest of Hollywood.  They don’t have to focus group their movies to ensure that they appeal to the widest range of cinema goers across the country.  If they believe that a project is good enough, they will make it and put it on their channel and make it available to anyone interested, which often is helped when it’s got a big name attached to it.  For Netflix, it’s not a race to box office grosses or ratings, but instead about growing their subscriber base, which is helped out with a diverse set of exclusive content.  The beneficial result of this is to change the other studio’s preconceptions of what is popular with audiences and convince them to up their game and compete with more creative freedom within their own company.  Those who can’t see the benefit of Netflix’s risk-taking and only choose to play it safe will only isolate themselves further in the changing market.

But, Netflix can also box themselves in if they are too insistent on their platform becoming the new standard.  Because, even despite the change that the industry is going through, there will still be a place for the traditional cinematic experience.  Cinema has faced the onslaught of changing technology before, especially with the introduction and normalization of television in the 1950’s, and it’s continued to prosper ever since.  The reason for this has been the enduring appeal of an in theater experience.  When television began to challenge the theater business, they answered by widening the screen and making new films feel like an event worthy of leaving home and the TV alone for a couple of hours.  The era of blockbusters in the 80’s and 90’s also helped to counteract the rise of home video, which brought a whole new way of watching movies into the average household across the world.  Hollywood even managed to marginalize direct-to-video entertainment, showing that it was in no way the same as seeing a movie in the theater.  Netflix provides more of a challenge to the theater business than most other things before, but again, competition does spur on innovation, and I can see the theater business evolving in this new era as well.  In a way, it’s something that already distinguishes Netflix from it’s most direct competition.  Amazon Studios releases all of their movie theatrically before putting them on their streaming service and not on home video, which has helped them to gain an edge over Netflix in the accolades department, having more nominated films so far than the other thanks to films like Manchester by the Sea (2016) and The Big Sick (2017).  And with future competitors like Disney/Fox, Apple, and AT&T’s Time Warner conglomerate emerging, all of whom which have long standing partnerships with theater chains across the world, Netflix could find itself lacking in marketplace that might thrive well enough without them.  My guess is that Netflix could indeed enter the theater business itself if it wanted too, by buying up or starting their own theater chain; though this might run the risk of violating anti-trust laws that dismantled the studio system in the 1950’s.  As it shows, the advancement of a New Hollywood in the years to come could prove to be problematic, even with a leader like Netflix.

There is no doubt that we are right now witnessing the infancy of a new world order in terms of how Hollywood and the entertainment business will function in the future.  It may not be at the top just yet, but Netflix is quickly becoming the leader in this New Hollywood movement and it remains to be seen just how much of an impact they leave on the business as a whole.   Netflix is already making it’s case in Hollywood by gaining a strong foothold within the industry.  They have already moved their headquarters from the Bay Area to the heart of Hollywood; buying up the legendary Sunset Bronson Studio Lot on Sunset Boulevard and building a massive new tower that bears their name and looms large over the ever busy 101 Hollywood Freeway.  And you’ll be hard pressed not to find a picture online of Netflix CCO Ted Sarandos where he’s socializing with some of the biggest names in Hollywood.  This is company that clearly has it’s eyes on broadening it’s presence in Hollywood and emerging as the industry leader once the market moves closer to streaming exclusively over releasing theatrically.  Even still, Hollywood is changing alongside Netflix, and we are already watching that evolution take some dramatic steps.  Disney and Fox will soon become one entity and other major studios may either consolidate to compete and start their own streaming service, or fall off completely.  In a decade or so, the “Big Six” studios as we know them now could end up becoming the “Big Three”, with maybe even Netflix or Amazon becoming majors themselves.  This is all speculation, but there are clearly many things that Netflix is already changing about Hollywood that could lead them down this road.  They have the benefit of artists being attracted to their more lax restrictions and interference, and the convenience of their service is also appealing to audiences.  But, they’ll have to deal with the question of whether or not what they are making is considered a movie at all based on the standards that the industry has been built upon.  They may have to adhere to what Hollywood is now, but only until Hollywood becomes like them in time.  Then it won’t matter what screen it’s presented on; Netflix and it’s ilk will be our window into the world of cinema for the internet based age that’s going to shape all of us for generations to come.