Top Ten Movie Posters

Apart from the making of a good movie, the most important thing in the film industry is being able to sell your production to a wide audience.  A movie can be made and undone on the effectiveness of its marketing, regardless of the quality of the film itself.  The greatest outcome of a good marketing campaign is when great works of art can come out of it.  Movie posters have become popular collectors items over the years, and in some rare cases, can become more famous than the film itself.

Oftentimes, a great movie poster creates an iconic image that not only conveys the film its trying to sell, but can also stand alone as a work of art.  I know of many people who will gladly hang a movie poster up in their home or apartment instead of a classic painting.  Great artists like Saul Bass and Drew Struzen have dedicated their entire careers to crafting film art, and have left an incredible legacy in their wakes.  I have chosen here what I think represent the best of the best.  The following are chosen mainly for how well they draw the eye of the consumer in, convey the basic elements of the movie and how well they stand on their own as a work of art.

10.
Vertigo_Afiche
VERTIGO (1958)
One can’t talk about film art without mentioning the name of Saul Bass.  This artistic Renaissance man was the most prolific designer of his time.  He designed everything from movie posters, to title designs for a films opening credits (many of the Hitchcock films), to novel covers (James Bond Series), to even corporate logos (like AT&T and United Airlines).  Bass’ was a favorite of Alfred Hitchcock, and his artwork is all over a film like Vertigo.  The poster above represents Bass at his absolute height, and features some of his most haunting imagery.  The spiral at the center immediately draws your attention and gives the observer a sense of falling, which is interpreted well with the silhouetted figures floating within the center.  Bass almost always used large blocks of color and sharp geometric shapes to convey an image.  The poster for Vertigo stands apart because of how perfectly it ties all of Bass’ many tricks together.
9.
 moon
MOON (2009)
One of the more striking and original posters in recent memory was this image from the brilliant, but sadly under-seen indie film Moon, directed by Duncan Jones.  Designed at the All City Media agency in Britain, this poster is a perfect example of the “less is more” approach.  The image contains the film’s star, Sam Rockwell, standing on a spherical spiral, against an empty black space.  The design seems very influenced by the work of Saul Bass, given the geometric and patterned sphere in the place of an actual Moon surface.  The poster is able to very simply convey the film’s theme of isolation, without giving anything away about the plot.  And again, the shapes draws your eye in; with the strange patterns that your vision creates when you look at a spiral for a period of time.  This poster shows how even a small, quiet film can have an A-quality movie poster.
8.
silenceofthelambs
THE SILENCE OF THE LAMBS (1991)
The Silence of the Lambs had a lot of elements that could have easily been exploited in an ad campaign.  Although, at the same time, the controversy of the subject matter may have caused the marketing team to stress caution when selling this film.  Either way, audiences were treated to the striking image above, which not only presented us with creepy imagery, but also an ambiguous-ness about what it means, which perfectly underscores the fact that this is a mystery film, and not just a horror show.  What strikes me is that the designers (BLT Communications) never used the iconic character of Hannibal Lecter in any of the poster art.  Instead, we have a ghostly image of star Jodie Foster, with her mouth covered up by a moth with a skull-like pattern on its back.  When you watch the film, the moths are hardly a factor in the story at all, and not once do they fly onto Jodie’s mouth.  The team behind this poster had the good sense to draw on their own imaginations and create a poster image that instantly drives the viewers curiosity, and appeal to their twisted sides, even when it’s detached ultimately from what the film is about.  In the end, getting the mood right is what matters.
7.
Casablanca
CASABLANCA (1943)
This is the quintessential classic movie poster.  It does what every good ad from the era should do, and put its stars front and center.  The poster is appealing because of the way the different characters are collaged together, with their eyes all meeting to an axis point in the center.  The titles also do a nice job of selling the stars as well; with the names Bogart, Bergman, and Henreid in big, bold letters.  The title of the film is boldly highlighted in red lettering, which instantly grabs the attention of the viewer.  Back in the old studio system, the stars meant everything when it came to selling a film, and this poster presents that idea with great style.  I particularly like how Bogart has his gun out and ready, obviously drawing upon his already strong reputation from the crime films he had done in the past.  The poster is packed, but not cluttered, giving each character a clear mugshot on the poster; though Bogie is given preference to be sure.  This poster is often the inspiration for many retro posters for period films we see today (i.e. Captain America), which shows a good classic design never goes away.
6.
darkkight
THE DARK KNIGHT (2008) – JOKER ONE SHEET
Comic book films often inspire some great artwork for their ad campaigns.  Sometimes, the posters can simulate a feeling of a comic book come to life better than the movie itself.  The Dark Knight Trilogy from Christopher Nolan took it’s source material in a particularly gritty direction, especially when it came to the characters.  In the middle film, The Dark Knight (2008), audiences were treated to the return of Batman’s arch-nemesis, The Joker, and it is clear that the marketing for the film wanted to give this iconic character his due.  There was a lot of Joker related artwork made to sell this film, but the one above really stuck out.  It’s a disturbing, ghostly image of the Joker, standing in front of a window glass and writing the phrase “Why So Serious” out in what appears to be blood, complete with a bloody Joker grin.  This image, also from BLT Communications, sets up this new take on the Joker perfectly, being both chilling and alluring at the same time.  This poster took on a whole different resonance only weeks after its release, due to the passing of Heath Ledger, the actor who played the Joker in the film.  The fact that actor is obscured within a ghostly mist in the image, makes the artwork feel all the more haunting.
5.
jaws
JAWS (1975)
Jaws marked the beginning of the age of Blockbusters, and that was in large part due to the inventiveness of its advertising.  Artist Roger Kastel was commissioned to create an image that would perfectly sell a troubled movie production about the hunting of a Great White Shark.  What he came up with is the now iconic image of a female swimmer on the water surface, with Jaws the Shark lurking and ready to attack right underneath.  It’s a frightening image that tells a story all on its own, without any context with the movie itself.  In the actual movie, the shark doesn’t actually appear until halfway through, but that didn’t matter in the end.  People’s imaginations were already piqued by the image on the poster and they were willing to sit through the first half, just so that they could see the Shark once he finally appeared.  In many ways, the poster image helped to save the filmmakers who were worried that there weren’t enough scenes that showed the actual shark, due to technical problems.  The audiences filled in all the off-screen mayhem with their imaginations, knowing what kind of creature was causing all of it and in the end, the shark did work. Just not the one on the screen.
4.
Chinatown
CHINATOWN (1974)
Being both a retro flashback and a sleek work of modern art itself, the poster for Chinatown is almost a great metaphor for the movie that it’s selling.  The movie, directed by Roman Polanski, is a brilliant neo-noir that is clearly inspired by the era that it’s trying to recreate, the 1930’s, but done with the styles and and the cynicism that were a part of the era of the 1970’s.  In the poster image, painted by artist Jim Pearsall, we see that mixing of two eras in a striking and beautiful way.  The image of Jack Nicholson, playing Detective Jake Gittes, looks like its been pulled off the cover of some pulp crime novel from the height of the 30’s.  Above that, we get a trail of smoke that frames the ghostly image of actress Faye Dunaway’s face.  This part of the image feels very psychedelic in nature, which is representative of the period in which this film is made.  Like the movie, the poster is both very classical and very modern; using the best of both styles to create an instantly striking image.  The colors also balance well off each other, with the sickly yellows, greens, and blues.  It’s a beautifully layered image that reveals a lot more than what’s on the surface.
3.
Amadeus
AMADEUS (1984)
This is one of the best examples of movie posters as an art-form.  Inspired by the original stage production art, the movie’s ads kept the same iconography, but embellished it more, creating the image above.  I have always been struck by the image of the masked figure in this poster.  The piercing eyes instantly draws your eyes in, like a macabre Renaissance portrait.  In addition, the tri-fold hat it’s wearing looks like a crown, with the performer surrounded by stars in the center looking like a radiant jewel on top of it.  And the figure holds out its arms, like it’s trying to embrace you and welcome you in.  I was fascinated by this image for years before I even saw the film.  Nothing about this image told me that it was about the story of Mozart, and that the mysterious figure is a representation of his father, but I was still fascinated none-the-less.  Thankfully, the film lived up to the promise.  The poster is a great example of transcending the story it’s trying to tell.  Yes, the image does represent a key part of the film, but even without that, it is still intriguing to the eye.  It does what great art should do; make the observer want to look deeper into it.
2.
JurrassicPark
JURASSIC PARK (1993)
This is the best example of simplicity in poster art.  Steven Spielberg’s thriller showcased some of the most remarkable visual effects ever put on screen, and featured some of the most realistic looking dinosaurs anyone had ever seen.  Yet, the marketing for the film avoided showing all that; at least in the one-sheets.  In the poster art, we get nothing but the logo used in the film for the titular park, set against a black background, with the phrase, “An Adventure 65 Million Years in the Making” below.  And in the end, that’s all we really need.  The image of the logo alone perfectly conveys what the movie is about; an attempt by man to control nature and recreate a race of extinct creatures, merely for the purpose of amusement and financial gain.  In a way, the poster is almost mocking the idea of targeted marketing, with the innocuous design of a corporate logo, while at the same time trying to market the film.  The designers knew about the power of logo design and used it perfectly here as a way of marketing the film without revealing too much.  Simple and effective, and instantly recognizable; all of which makes a great poster.
1.
backtothefuture
BACK TO THE FUTURE (1985)
Drew Struzen is the not a household name, but he should be.  The man has created some of the most iconic poster art in the last 30 or more years.  He’s the guy responsible for the poster art on all 4 Indiana Jones films, along with several other Spielberg blockbusters.  He’s also done poster art for the Star Wars prequels and movies like Blade Runner, The Goonies, Harry Potter, and The Muppet Movie just to name a few.  With his hand-painted artwork, Struzen has the remarkable ability to not only convey the elements of a movie, but to also make it feel as big as possible, even if the movie is not as epic as he’s portraying it.
 What I think best exemplifies Struzen’s style, and what also makes it the best film poster of all, is the one above for Back to the Future.  The movie at it’s most basic level is a Sci-fi comedy, done on a modest budget with a solid script.  In the hand’s of Drew Struzen, we’re delivered an image that seems to convey a great Sci-fi adventure, just by the way the poster is composed with it’s coloring and staging.  Struzen took the image of Marty McFly and the DeLorean time machine and embellished it with a glowing aura coming from within the car itself.  Add to that, the fire tracks on the ground and the smoke in the sky and we get a sense just by looking at the image that something amazing has happened.  This poster is actually one of Struzen’s simpler designs, which makes it a standout.  Struzen’s art is often imitated, but I’ve rarely seen one out there copy this.  It’s a great example of simple design that gets the point across while at the same time making it seem larger than life.  This is a poster that you’ll find in many film geek collections, and with good cause.  It’s represents Struzen at his best and is the best movie poster ever created.
That’s my list of the Top Ten film posters of all time.  I’m sure this list could change over time whenever there are more great ad campaigns in the future.  For those reading this, I would gladly like to hear what you think are the best movie posters ever made.  I will also gladly hear any suggestions for future top ten lists.  I may do a worst 10 poster list someday, but it may be a while, given that there are so many bad ones out there.  Anyway, thank you for reading.

Star Trek Into Darkness – Review

 

STAR TREK INTO DARKNESS
Four years ago, the Star Trek franchise boldly went in a different direction by doing something unexpected; going all the way back to the beginning.  In the plainly titled Star Trek (2009), audiences were treated to a surprisingly effective reboot of the series featuring the original, iconic characters.  The reboot was a huge risk, given the backlash that could have come from the hardcore Trekkie fanbase, but the end result proved to be a resounding success, becoming the highest grossing Trek film ever.  I believe that a large part of the film’s success came from the unconventional choice of a director; in this case, famed TV Writer/Producer J.J. Abrams.  Abrams had only directed one film prior (the underwhelming Mission: Impossible 3) and had stated that he was never much of a Trek fan before taking the job.  This proved to be a good thing for the making of Star Trek, because Abrams set out to make a film that he would want to watch, broadening the appeal of the series beyond its fanbase.
This is why I liked the reboot so much because like Abrams, I was never much of a Trek fan myself.  Star Trek was a movie that finally helped me to understand why this series has been a fanboys’ and girls’ dream all these years, and I was incredibly pleased to finally see a big budget movie that put emphasis back on the characters and plot rather than in the special effects.  I particularly loved the casting in the film, as far as finding actors who could embody these characters without trying to mimic the original actors’ performances.  Of course, given the movie’s enormous success, a sequel had to happen.  After a long wait, the much-anticipated follow-up has come.  Star Trek Into Darkness, picks things up right where the previous film left off and returns the entire cast and crew, along with J.J. Abrams back in the directors chair.  A lot of hype has surrounded this film, given the strong reception of its predecessor, and I was certainly among those hoping to see a great follow up.  Thankfully, this sequel is no let-down.
I can’t really go far into detail in the plot without revealing a few spoilers.  Basically it follows Captain Kirk (Chris Pine) and the crew of the Starship Enterprise as they track down a mysterious terrorist named John Harrison (Benedict Cumberbatch), who has struck the very heart of Starfleet, murdering many high-command officers in the process.  Kirk is given charge to hunt Harrison down and kill him without mercy, an order the vengeful captain gladly accepts.  Despite protests from his crew, including Spock (Zachary Quinto) and Scotty (Simon Pegg), Kirk finds Harrison hiding out on Kronos, the Klingon home planet, which is un-friendly ground for defenders of the Federation.  After a confrontation, in which Harrison single-handedly takes on a whole army of Klingons, he and Kirk finally meet, and this is where the mystery starts to unfold.  The remainder of the story is full of revealed secrets that both pay homage to past Trek lore, while at the same building a solid mystery at the center of the film’s plot.
Without spoiling a lot, suffice to say, the story holds up very well.  This is an excellent follow up to the previous film; staying true to what’s been done before, while at the same time taking big risks and pushing the series further.  One big difference is the size and scope of the movie.  J.J. Abrams gives Into Darkness a much more epic feel than the previous film.  The action set pieces are incredibly ambitious and will have most audiences on the edge of their seats.  At the same time, the film still manages to keep its focus on the characters in the story, another excellent carry-over from the previous installment.  I’m still very impressed with the actors playing the crew of the Enterprise.  Zachary Quinto manages to hold his own as Spock, even when sharing the screen with the original Spock himself, Leonard Nimoy.  Chris Pine still pulls off any amazing feat of playing James T. Kirk without ever slipping into any Shatner-isms.  The film also features a lot more of Simon Pegg as Scotty, which is always a good thing.  In fact, every iconic character gets a good moment in this movie; even Chekov (just watch his reaction when he’s told to put on a red shirt).
However, the standout here is definitely the villain.  Benedict Cumberbatch delivers an astounding performance as John Harrison; a man who is much more than he seems.  There is a big reveal half-way through the film about his character that could’ve easily been done poorly if played by the wrong actor.  Thankfully Cumberbatch sells it perfectly and is able to make the character work well enough as the film’s antagonist, even setting aside where he fits within the Trek universe.  The performance is so nuanced and memorable, that it really doesn’t matter who John Harrison really is in the end.  He could be named anybody else, and the character as he is in the film would’ve still made a memorable villain.  I’m hoping that this movie gives Benedict Cumberbatch a good career boost.  If you haven’t seen his work on the BBC’s Sherlock, I highly recommend you do.  He’s a very talented actor, and I’m happy to see him utilized so well in this film.
Unfortunately, the movie is not without some flaws.  In particular, it has a very lackluster final act.  Without going into too much detail, I will only say that the film oddly loses some of its focus in the last 30 minutes or so and starts to rely too heavily on plot conveniences and action film cliches.  One of the things that these movies have done so well is pay homage to the original Trek films and series with several well placed references.  For the most part, the references are well handled here, until the later part of the movie, when they start to become very heavy-handed.  One scene in particular is almost lifted entirely from an previous film, and it will probably rub some die-hard Trekkies the wrong way.  Not only that, but the final confrontation with the villain is kind of a letdown, given how the rest of the film has been leading up to it.  The especially problematic part is that it leads to some out-of-character decisions made by the good guys, many of which don’t make that much sense.  All of this creates a remarkably messy finale, which is not made better by a very rushed ending.
This doesn’t mean that it ruins the movie as a whole.  I very much liked 2/3 of it, and I would still strongly recommend it to everyone.  Most things are done right and I definitely think it’s a worthy follow-up to the previous film.  The last 30 minutes of the movie does make it a lesser film, however, and I’m puzzled as to why J.J. Abrams and his writers decided to go in the direction that they did in the final act.  They had done such a nice job with the previous 90 minutes, so what happened?  It seemed that either Abrams was under a lot of pressure to fulfill audience expectations or he just didn’t know how to make old familiar tropes feel authentically in place in his story-line.  Whatever happened, the movie still works.  He may have stumbled over the line, but Abrams was still able to finish the race.
This also marks J.J. Abrams final outing as the standard-bearer of the Star Trek franchise.  In 2015, Abrams will take over the reigns of the Star Wars franchise, crossing a bridge between two beloved galaxies that no one ever thought could be crossed.  Into Darkness does end with the promise of more adventures to come, and I definitely would love to see more, especially if they keep this cast intact.  That ultimately is the best thing about this particular film; it left me wanting more in the end.  Despite its flaws, Star Trek Into Darkness is an enormous crowdpleaser, and it should be embraced by all audiences, Trekkie or no.  I look forward to seeing more adventures with the crew of the Enterprise in the future, because after seeing how well the door’s been opened to new possibilities by Mr. Abrams, the sky really is the limit.
Rating: 8/10

Pencils to Pixels – The End of Hand-Drawn Animation?

I have been a fan of animation for as long as I can remember.  My friends growing up would always refer to me as the “Disney” kid, and that’s mainly because I was an unashamed fanboy at an early age.  I made an effort to soak up as much as I could from the Disney company’s output during my formative years, and now I am an expert in all things Disney.  Nowadays, I’ve moved beyond just animation and have come to love films of all kinds.  I still do share a special fondness for Disney animation all these years later, however.  To me, it was my gateway drug into the world of cinema.  Unfortunately, as I’ve gotten older, the state of animation has moved away from the stories and the styles that I grew up.  Today, computers have replaced the artist’s sketch pad and hand drawn animation is almost non-existent.  What troubles me most is that Disney, the studio that set the standard for quality animation, has also been forced to catch up with the current trends and they’ve gone on and replaced 2D with 3D.  As a student of film, I understand that the market dictates what goes into production and right now hand-drawn animation is not as commercially viable as computer animation, and it makes me concerned that that style is now truly gone.
As far as the history goes, animation has been as big a part a of cinema as anything else.  In the early days, cartoons were mainly experimental in nature, and were usually thrown in-between feature films at the local cinemas as time-fillers.  But in the 30’s, pioneering filmmakers like Walt Disney proved that animation wasn’t just entertainment, it was art as well.  With films like Snow White and the Seven Dwarfs and Fantasia, Disney animation proved to be just as popular a draw as a John Wayne western or a James Cagney gangster pic.  Other studios also added to the mix, with Warner Bros. hilarious Looney Tunes series and UPA’s experimental use of limited animation.  In the 60’s and 70’s, animation started to fall back into relying on a niche audience, mainly dismissed as kid stuff.  Disney still made features, but they were few and far between, and usually done with limited budgets.  This led to the departure of many artists who felt that animation was not being taken seriously enough, like famed independent animation producer Don Bluth (The Secret of NIMH).  In the late 80’s Disney considered ending all animated productions, after their film The Black Cauldron (1985) lost a lot of money at the box office, but new talent and management decided on a wait and see policy and that led to the production and release of The Little Mermaid (1989).
The years following the release of The Little Mermaid are what is commonly known as the Disney Renaissance, and this occurred just at the right time for a fan like me.  Mermaid arrived when Disney was starting to release their catalog of films on home video, and I had already seen a bunch of them already at this point.  I had developed a sense of what a Disney film was and what it can be, and The Little Mermaid showed me that the Disney style was not only still around, but thriving.  In the years that followed, I eagerly awaited every new Disney feature; from Beauty and the Beast (1991) to Aladdin (1992) to The Lion King (1994), each a bigger success than the one before it.  These films were my childhood and to this day, I am still an avid fan, as I am collecting each of these films on blu-ray.  This success also spawned a great revival of animation throughout Hollywood.  There were numerous attempts by other studios to make feature animation at the same level as Disney and they range from brilliant (The Iron Giant) to admirable (The Prince of Egypt), to mediocre (Rock a Doodle) to un-watchable (Quest for Camelot).
Unfortunately, The Lion King was such a colossal hit, that it ultimately set the bar too high to match.  Even Disney struggled to follow that success, as the budgets got higher and the returns got lower.  By the time I was in high school, hand-drawn animation had once again started to recede into the background.  At this same time, we began to see the rise of Pixar and the success they achieved with the new advances in computer animation.  The turn-of-the-millennium brought about a big sea-change in not just what animated films were being made, but a change in the perception of what an animated film was.  Today, children are growing up believing that an animated film should look more like Shrek and less like Sleeping Beauty.  Which makes me worried that the end truly has come for hand-drawn animation; to where not even a mermaid princess can save it now.
There are other people out there, like me, who still hold hand-drawn animation close to their hearts.  In 2009, after Disney’s acquisition of Pixar, there was a noble attempt to bring back the traditional hand-drawn animated musical with The Princess and the Frog.  Unfortunately, the film under-performed and the revival turned out to be only a momentary reprieve.  Princess is a good film, and it did okay business; just not Pixar-sized business.  Audiences did say they were nostalgic for the Disney films of the past, but recreating that same kind of success is something that you can’t manufacture.  The Little Mermaid was the right film at the right time, and the success that followed was built upon the goodwill that the film delivered.  Princess had too much riding on its shoulders and that caused the film to suffer in the story department.
One thing that hand-drawn animation needs is a genuine and honest surprise.  One of the last big hits Disney had at the box office was Lilo and Stitch (2002), a film that many of the studio brass brushed off initially until it found a big audience.  It showed that animation doesn’t need to be a fairy tale to be considered a Disney classic.  Really, if you look at all the Disney films overall, there are only 7 or 8 fairy tales among them.  Also, the reason why Pixar’s films are so successful is not because of the quality of the computer animation (though it does help), but because they put so much emphasis on getting the story right.  That’s something that you find lacking in most animated features.
Overall, the reason why I prefer hand-drawn animation, even over the best Pixar films, is because of the human touch.  When you watch traditional animation, you are seeing something that was drawn out by actual people.  Not that computer animation is easy; and I know a lot of computer animators who put a lot of work into what they do.  But, when you watch a CG-animated film, you are watching something that was put through a computerized intermediate before it’s put on film.  Some of it looks nice, but I find most of it artificial in movement and texture.  With traditional animation, everything is exaggerated and less bound to reality, which helps to makes the drawings look more interesting.  There is subtlety in character movement that you just can’t get in computer animation.  Would the Genie from Aladdin have been better if he was animated in a computer?  There is a clear fundamental difference between these styles, and neither should replace the other.  Unfortunately, computer animation has claimed victory in the feature department.
Hand-drawn animation has however survived in unlikely places, such as television.  There are only a hand-full of fully computer animated shows out there, as many of them are still 2D.  The Simpsons and Family Guy are still animated by hand, as are many shows on Cartoon Network and Nickelodeon.  Even shows entirely animated in the computer, like South Park or the Flash-animated Archer, create a hand-made look in their presentation.  Also, hand-drawn animation is still going strong overseas, with the success of Anime.  Asian artists seem to have found that perfect medium of embracing the mechanics of computer effects, without abandoning the hand-drawn style altogether.  Hayao Miyazaki’s films in particular represent what modern Disney films could be with the tools that are available today.
 
But, as things stand, animation now belongs to the digital world.  I hope to someday see another revival of hand-drawn animation, but that seems less likely as the concept of an animated film changes over time.  Seeing this sea change has made me feel more like an adult than anything, as I find my childhood ideals transforming into nostalgia.  I am grateful that Disney still treats their film canon with a great amount of reverence, and my hope is that future generations are able to accept the animated classics of the past as something equal to the films of the present.  It may be a drought right now, but good art always manages to stay timeless.
  

Iron Man 3 – Review

 

iron_man_3
Another summer, another Marvel blockbuster.  Marvel has been on a roll lately with their franchise characters.  Now under the big Disney tent, the publisher is able to benefit from a large studio backing, as well as a high-profile marketing campaign.  This worked spectacularly well with The Avengers, a record shattering blockbuster that not only reached a diverse audience, but was also pleasing to the fans of the comics who hold these superheros in high regard.  The Avengers was also the culmination of a multi-film strategy to build a franchise around characters who exist within the same universe, apart from their own respective movies.  This was know as the “Avengers Initiative” Phase 1, which kicked off with the first Iron Man (2008), and continued on through films like Thor (2011) and Captain America (2011).  Each film did the job of establishing each character’s own story lines, while at the same time, alluding to their eventual team-up in The Avengers.   But now that the first Avengers has come and gone, Marvel is gearing up Phase 2, which will lead to the eventual sequel to last year’s film, and once again, Iron Man is the one who’ll set things in motion.  Is it a worthy successor to what’s come before, or does it collapse underneath it’s high expectations?  Unfortunately it’s a little more of the latter.
Iron Man 3 takes place post-Avengers, rather than following up the plot of Iron Man 2, so this might cause some confusion for those who haven’t seen The Avengers; which I’m sure is very few.  Tony Stark (Robert Downey Jr.) deals in this film with some of the post traumatic anxiety that he developed after his near death experience in The Avengers, as well as the current threat he faces when a new terrorist threat named The Mandarin (Ben Kingsley) shows up.  The Mandarin sets off a bomb in Hollywood, leaving Tony’s chauffeur and friend Happy Hogan (former Iron Man director Jon Favreau) in a coma.  This leads to Tony making a personal threat towards the terrorist, who then goes after Mr. Stark and destroys his home, while Tony and his assistant/lover (Gwyneth Paltrow) are still in there.  Tony looses almost all of his armor, and escapes with only what he’s got on his back.
The rest of the film involves Tony tracking down The Mandarin’s base of operations, where he finds the group experimenting in a new scientific breakthrough called Extremis, which makes its human subjects gain healing powers that turn them invincible, as well as super heat-conductive.  The scientist behind the Extremis procedure, Dr. Aldrich Killian (Guy Pearce) is creating an army for the Mandarin with the intent of attacking the president and taking over the government.  As Tony delves deeper into the mystery, he discovers that there is more to the proceedings than meets the eye, and that he’ll have to rely on his intelligence even more than his metal suit in order to survive.
One thing that I did like in this film overall was Robert Downey Jr.’s performance.  The guy is Tony Stark.  Nobody owns a character like he does, and he doesn’t disappoint here.  There are plenty of one-liners that will have everyone chuckling in the theaters; including probably the best A Christmas Story reference ever.  He also works well with his co-stars in the movie, particularly with Paltrow and Don Cheadle (as the Iron Patriot).  One other thing that makes Downey’s performance so good is how he deals with the addition of a child sidekick in the movie.  In the middle of the film, Tony Stark has to rely upon the help of a pre-teen boy mechanic to get back on his feet.  Adding a child character is usually the kiss of death for an action movie like this, as it could turn the film cute and sentimental, but here it’s handled well with clever writing and unsentimental performances.  It’s to Downey’s credit that he can make something like that work, and his best lines in the movie comes from his interactions with the kid.
The main problem that I had with this movie is the fact that it lacks the kind of focus that the other Iron Man films have had.  Iron Man 3 suffers from the same problem found in Spiderman 3.  In that film, the filmmakers tried to please too many of the audience’s expectations by cramming things together into one movie that don’t belong together at all, and would’ve worked better if given separate narratives.  In Spiderman 3, we were promised the inclusion of fan favorite villain Venom, only to see his inclusion shuffled to the final 20 minutes, with a watered-down and corny characterization that just ruined the character.  In Iron Man 3, the film does better at mixing it’s elements together, but it’s still awkward and disappointing.
First of all, the thing that disappointed me the most and will probably anger a lot of fans as well is how the Mandarin is used in the movie.  I haven’t read the comics, but I’ve come to understand that overall, The Mandarin is Iron Man’s arch-nemesis; much like what Lex Luthor is to Superman.  In the early scenes, Sir Ben Kingsley does an effective job of portraying the Mandarin as a sadistic, Bin Laden-esque super-terrorist; playing the role both menacingly and with charisma.  I was hoping to see what would happen once the hero would meet his ultimate foe later in the film; and then the movie suddenly throws a twist at us that changes everything.  I’m not going to spoil what happens, but suffice to say this is where audiences are going to break apart on this film.   The audience I was with had that kind of reaction; half enjoyed the change and loved Sir Ben’s performance, while the other half started hanging their heads low and tried not to watch.  For me, it took a character with a lot of potential and ruined it in almost an instant.  I don’t blame the actor so much as the writer/director Shane Black, who seemed to want to shake things up when he didn’t really need to, and the result unfortunately messed up what was starting to be a good thing.
The other problem I had was the use of the Extremis plot in the film.  This is another element from the comics that they wanted to bring to the screen, but it just doesn’t feel like it fits as well as it should have.  For one thing, we the audience are supposed to eat up a lot of information on what Extremis is, which the movie doesn’t really give us a chance to.  Exposition is dumped pretty clumsily, as if director Black got bored with it while writing it into a scene.  We get a basic understanding of what Extremis does, but the science behind it remains fuzzy, which makes it feel more like a plot gimmick rather than an actual threat to the characters.  By the end, I didn’t know whether or not any of the Extremis-enhanced characters were vulnerable, or could be killed, which made the climax a little confusing.  Again, this could have been done better if they had devoted an entire film’s plot to the Extremis storyline, and not try to combine it awkwardly with the Mandarin storyline.
To me it seemed like the filmmakers wanted to have their cake and eat it too.  But the cake is only sweet if the ingredients are mixed well together.  Unfortunately, Iron Man 3 undelivered on what it promised and that’s a shame.  I like Shane Black’s work; from the Lethal Weapon scripts to his first film Kiss Kiss, Bang Bang (2005).  But unfortunately, I can only see this film as a missed opportunity, especially when it comes to The Mandarin; a character who could have become one of the all time great villains if given the focus he needed.  That being said, Iron Man 3 is not a complete failure; just a disappointment.  I did like Robert Downey Jr., as well as a lot of the clever and funny dialogue.  Some of the action scenes are also very well executed, like when Iron Man has to save a bunch of people falling out of the sky from a crippled airplane.  I’m sure that many people are going to like the movie regardless of my reservations, and I’ll say that watching Robert Downey in his element is worth the price of admission.  I just wish this film could have delivered better on what it promised and didn’t try to be too many things all at once.  The other Iron Man films managed to do that, as well as The Avengers.  I just hope that “Avengers” Phase 2 is able to pick up from its shaky start.
Rating: 6/10