One day in the whole history of the Walt Disney Company holds very special significance.  It was a day after several years of planning, building, and long arduous hours for all at the company.  And the outcome was far from certain.  Everything was put on the line, and all that was left was to premiere their product before the public and hope that all that hard work was worth it in the end.  And that pivotal day was, December 21, 1937.  That monumental moment in their company was the premiere of Snow White and the Seven Dwarves, the first full length animated feature ever made.  It may seem hard to think of it today, but the making of Snow White was the biggest gamble in Hollywood history up to that time.  Walt Disney staked his reputation and the future of his company on the success of this one feature.  Had it not succeeded, Disney as we know it would cease to be.  But, to Walt’s eternal gratitude, Snow White was a runaway hit, and it not only made all it’s money back, but was profitable enough to allow the Disney company to grow.  And you would think that after such an ordeal that the Disney company would back away from such gambles in the future, but no.  Another pivotal day came on July 17, 1955, when Walt Disney risked yet again his reputation and future in Hollywood on a new ambitious project; Disneyland.  Though it took some time after to make up it’s cost, Disneyland too became a smashing success for Disney, and again July 17 became a day of triumph for the media giant that is celebrated annually every year.  The post-Walt years have seen many rises and falls, but despite growing exponentially larger over the years, the Company hasn’t risked so much in a long time.  But this year, after much development and hype, The Walt Disney Company has introduced their first major project in years that could very well determine the direction that the company takes in the same way that Snow White and Disneyland did.  And because of it, we might be looking at November 12, 2019 as another one of those monumental days in Disney history.

That project of course is the new streaming platform known as Disney+.  Disney+ is only the first of several new direct to consumer streaming channels that are hitting the market over the next few years that is intended to challenge the supremacy of Netflix.  After a multi-year partnership with Netflix, Disney decided to strike out on their own with a streaming platform of their own based on the Netflix model.  Taking advantage of their valuable library of hits, Disney believed that this could give them a better chance of broadening their audience base, while at the same time taking bolder risks without having to worry about box office performance.  This is, of course, based on how well they can develop that subscriber base right of the bat, and there is where the risk lies in creating such a platform.  Netflix already has a decade long history of building up it’s subscriber base, to the point where they now reach nearly a billion households worldwide.  And with the capital that they make off of those monthly subscribers, they are able to reinvest into exclusive content that rivals anything shown in theaters.  Disney no doubt can bring on board it’s loyal base of fans, but it’s in expanding their audience in order to compete with the number of subscribers that Netflix has that they need to work on.  And considering the scale and scope of what Netflix is putting on their channel, Disney likewise has to put on exclusives that match and even surpass those of it’s competitor, and that is likely going to be costly.  Needless to say, Disney needs this new streaming channel to do well, right out of the gate in order for it to justify it’s cost.  Let’s not forget that a lot of investment has to go into all the infrastructure and programming costs, that will likely be tested by a large user base.  Streaming platforms don’t just program themselves; it takes a lot of pre-planning and engineering to make it work, and for any studio unused to such a enterprise, it could prove daunting.  But, then again, Disney has been here before.

Even with all their beloved classics, the Disney library wouldn’t have been able to stand up to the sheer magnitude of what Netflix has on their platform.  That’s why I believe Disney pursued that Fox merger so aggressively last year.  As a singular movie studio, it may not have carried enough properties to challenge the Netflix juggernaut on Day 1, but with two studios worth of properties, Disney might have a shot at it.  I’m not saying that it’s solely why Disney purchased 21st Century Fox, but it probably played a major factor in the process.  I’m sure Fox looked at it as a beneficial factor too, because it freed them up from having to invest in their own streaming platform, with Disney doing most of the work for them.  Disney also has the benefit of having all  their acquired properties over the last decade turning into major successes, including the Pixar, Star Wars, and Marvel brands.  It ensures that by making them all exclusive to their platform that they’ll carry those red hot franchises with them and translate those fanbases into a loyal subscriber base.  Even still, there is the risk of what it will cost to keep people subscribing, and that’s where the exclusives come in.  Disney is not resting on the laurels of it’s theatrical hits hitting the platform, and have invested heavily on new properties that will debut only on Disney+ over the next few years, which includes new films and series based on their Star Wars and Marvel properties.  All of this marks a monumental shift in the way that the Disney company operates, and it is proving to be both an exciting and nervous time for the company.  The platform has especially been the labor of love for Disney’s CEO over the last decade, Bob Iger.  Like his legendary predecessor, Uncle Walt, Iger has staked his own legacy and reputation on a project that he strongly believes in.  Whether or not his gamble pays off the same way that it did for Walt will remain to be seen, but it is a testament to Iger’s boldness as the figurehead of the Company that he would put so much personal stake into something that will change the company forever.

With November 12 having already passed us by, we can now judge for ourselves how Disney+ performs and if it is worth the plunge.  The starting cost for a monthly membership is $6.99, or $79.99 annually, almost half of the current cost of a Netflix membership.  For a starting point, this is a fair price to pay to have this much access to the Disney library.  It will likely rise over the next few years, but so will the number of available titles to watch, so Disney is wisely matching their price with the quantity of things to stream on the platform.  I managed to take advantage of an exclusive discount price available only to D23 Expo attendees this year, which gives me three years for the price of two, so I’ve paid through all the way to 2022, which should give plenty of opportunity to venture through everything available on the Disney+.  Like most other people I’m sure, I am coming to this new platform as a long time Netflix subscriber, so I’m definitely looking at this with some preconceived expectations.  So, after a couple days of finally using Disney+, what do I think?  Well, first of all, I have to praise Disney for an A+ effort in it’s presentation.  The look of the platform is incredible.  It shares similarities with the layout of Netflix, but there are subtle little things that really make it shine.  The home page for instance features tabs for the different brands that make up the Disney Company; notably Disney, Pixar, Star Wars, Marvel, and National Geographic.  Interestingly, no Fox tab is available, despite there being Fox Studio films on the platform, which I hope is just due to Fox still being fairly new as a part of the company.  What I like is the fact that every tab you click on leads to a home page for every movie, which feature beautiful background art.  Also, thank you Disney for not having an Auto-Play feature when arriving at these home page screens, which is one of my pet peeves about Netflix.  Disney+ as an interface is thankfully very easy to navigate and select what we want to watch.  It shows that they studied the Netflix model well and learned how to best utilize it for themselves.

What is also interesting is that Diseny+ is the first ever streaming channel to offer bonus features for their films.  These most fall into the range of theatrical trailers and deleted scenes, but on some films and shows, you even get more substantial things like Director’s Commentary and Making-of docs available. That in particular really shows how well Disney is serving it’s audience.  Disney has always delivered very well on home video bonuses with their numerous DVD and Blu-ray special editions, so to see them also available here on DIsney+ is a pleasant surprise.  Even more amazing is the fact that Disney has also made bonus features available here that are found nowhere else.  One noteworthy one comes from Avengers: Endgame (2019), which shows a deleted scene involving Tony Stark meeting a teenage version of his daughter in a spirit realm after he uses the infinity stones, in a scene reminiscent of the one at the end of Avengers: Infinity War (2018) with Thanos and Gamora. That deleted scene was not available in the Blu-ray edition, so it’s surprising that Disney made it available here, even with director commentary from the Russo Brothers.   For cinephiles like me, having exclusive bonus features is another major plus to justify our subscriptions to the service.  Not only that, but the presentations of the movies and shows are also top notch.  Apart from a few problems, which I’ll get to soon, the movies all have been given a polished HD remaster that gives them a beautiful pristine look.  You’d expect the newer films to look amazing, but what really struck me was how good all the older stuff appeared.  Disney not only put out their theatrical films on Disney+, but also a large amount of the many animated shorts from the heyday of the Animation studio.  And they all look the best they ever have.

Though there is a lot to be happy about with the platform, I do have a number of nitpicks to talk about.  First off, there are some bug to work out, which is not really too much of a problem, because those are pretty much expected for a newly launched service like this.  For the most part, I have not encountered any login, or access problems, as some other people have complained about online.  I have been able to login and click on whatever I wanted to watch without incident or experiencing the site crashing on me, which is pretty good for a first week.  I am using a direct Ethernet line connected to my PlayStation 4, so that may have helped out somewhat.  Even still, some of the bugs still manifest.  For one thing, every time I have watched something, the picture will freeze while the audio continues to run, which causes me to rewind a bit to put it back in sync.  I believed this has to do with the buffering capabilities of the video, as the movie plays while it still loads, just like on any platform.  But the thing is, I don’t encounter the same problem on Netflix or any other platform of the same ilk, so it’s got to be something on their end.  Hopefully Disney discovers this issue and patches it over time.  You got to remember this is only week number one; bugs are inevitable.  It’s kind of miraculous that we haven’t heard of a complete service meltdown considering the volume of activity that they had to deal with in the first week.  There are other problems though, and it does have to do with the actual content itself.  Some people have noticed that episodes of The Simpsons, which has made all seasons available on Disney+ day 1, have been cropped to fit widescreen TV’s, as opposed to it’s original 4:3 aspect ratio.  This has upset some fans, as some gags need the full picture to be fully appreciated.  I think it’s a major problem, because artistic intent is crucial for entertainment purposes, and cropping a movie to fit a format does hurt the product as a whole.  Luckily, word got out and Disney has publicly stated that the true aspect ration will be restored.  Another controversy came about with the realization that Disney was withholding problematic shows and movies from the channel as well. One such case is the Michael Jackson episode of The Simpsons, which presumably was pulled because of recent allegations made about the pop star.  Leaving the real world issues aside, it feels self serving on their part to not air the episode, despite the fact that it’s nearly 30 years old.  Withholding it only draws more attention to the controversy, which would have been lessened if they had just let the episode be.  It’s a similar situation that they’ve placed themselves into with Song of the South (1946), which is also notably missing from Disney+.  I’m on the side of hiding nothing from the public, and Disney is doing a disservice to both themselves and the audience by trying to sweep these controversial elements in their library under the rug.

Controversy aside, what do I think about the exclusive content available.  Well, or one thing, Disney made the smart choice of turning to Star Wars to deliver a Day One exclusive.  This comes in the form of the hotly anticipated series, The Mandalorian.  This ambitious new show is from the minds of director Jon Favreau and producer Dave Feloni (who previously created the Clone Wars animated series).  They wanted to create a Western style show within the Star Wars universe centered on a Mandalorian bounty hunter in the same mold as the iconic Boba Fett.  Though Disney+ had a lot of projects that were buzz-worthy leading up to it’s premiere, The Mandalorian was no doubt the one at the top of everyone’s list, and Disney was smart to make this one of it’s figurehead shows.  Having seen the only two episodes available so far, I can say that The Mandalorian is everything you want out of a Star Wars series.  It’s epic in scope, features incredible gritty performances from it’s cast which includes Pedro Pascal, Carl Weathers, Taika Waititi, and Werner Herzog of all people.  And it offers up an intriguing mystery that will likely open up a new chapter of Star Wars lore.  If there was ever a winning horse to bet on in Disney+’s early days, this was the right one to pick.  There are other shows available too, like the Kristen Bell produced Encore as well as a High School Musical series.  One show that I have found to be a delightful surprise is a National Geographic produced docu-series called The World According to Jeff Goldblum, which of course stars it’s titular host.  Goldblum is a delightful oddball and the show is tailor made for him, as he takes his unique perspective and investigates various small industries across the country with infectious fascination.  I have yet to look at the exclusive feature films debuting on Disney+, which includes a live action remake of Lady and the Tramp and the Christmas themed Noelle, starring Anna Kendrick and Bill Hader.  Those films no doubt show what’s in store for the future for Disney, as they begin to make more films that will be made exclusively for the platform and not for theatrical distribution.  And there is still many more on the horizon as well, including the very anticipated Marvel limited series, which are going to play a key role in the MCU Phase 4.  The only question remains is how bold will these exclusives be?

And what does this mean for streaming in the long run?  Will this begin to chip away at Netflix’s dominance in the streaming market?  While I do think Netflix will be affected in the short run, I don’t see Disney+ being a Netflix killer either.  Disney+ is just the competition, and if anything, competition will help to make Netflix even better.  Competition leads studios towards making bolder choices, and that is always a good thing for entertainment.  You are already seeing Netflix investing heavily in new talent and acquiring exclusive streaming rights to various properties, like their recent deal made with Nickelodeon.  And as more platforms hit the market in the coming years, like HBO Max and Peacock, both Netflix and Disney+ will only continue to raise the bar higher, hoping to gain the edge in the ever expanding market.  And that’s good news for creators out there, because now there is more demand for their ideas and talent.  Also, without the pressure of box office performance, these platforms can put together more films and shows based on outside the box concepts and perspectives.  It will give representation a boost as people who normally were not given the chance to put something that spoke to their community on screen before.  Up to this point, Netflix had been the kings of online streaming, and because of that, they were the ones who dictated the direction of the market.  Now, with competition from Disney, they are in the position of trying to find the fresh new thing that will keep them on top, and likewise, Disney will find fresh new ideas of their own to meet that challenge.  Like the past big gambles Disney has made in the past, Disney+ could be one that determines what kind of company they will be in the years and possibly decades ahead.  In my opinion, they are off to a solid start, albeit with just bit room for improvement, which they no doubt will take care of as time goes along.  It’s honestly one of the most exciting moments in Disney history and could indeed stand alongside Snow White and Disneyland as one of their greatest triumphs.  One can only hope that they’ll be able to sustain this outburst of creative fervor for a long time.  As for now, sit back in the comforts of your own home and enjoy all those Disney classics that you grew up loving, now just a simple click away.

When I was seven years old in 1989, I had a surprisingly acute sense of the different styles of animation out there.  That is to say, I could tell when something was a Disney production and when something was made by say Don Bluth or the like.  This was mainly due to the fact that my little film buff mind in the making had seen quite a few films already in the mid to late 80’s, as my mom had taken me and my siblings to the movies often.  And this was also a time when animation was beginning to see a bit of a rebound.  The previously mentioned Don Bluth had struck out on his own as a force in animation and created a string of hits during the decade, including The Secret of NIMH (1982), An American Tail (1986), and The Land Before Time (1988).  But curiously enough, the studio that had revolutionized the medium in the first place was notably quiet during the 1980’s.  Disney Animation was still a big deal to me as a kid, but unbeknownst to me at the time, most of what I was seeing during those formative years were movies far older than I realized.  Disney, in the days before home video, kept their library of classics in regular rotation with movie theater re-releases.  I can recall that the first movies I ever saw in a theater when I was about 2 or 3 were 101 Dalmatians (1961) and Sleeping Beauty (1959).  It’s to the strength of how well those movies hold up that I never caught on how old those movies were as a child, but it is interesting how reliant Disney was on their classics to see them through what were surprisingly turbulent times.  As I grew up and became more informed about the history of Hollywood and the medium of animation, I would soon learn that the 1980’s was a transitional time for Walt Disney animation, and one film in particular would change the course of it’s future forever.

That movie of course would be The Little Mermaid (1989).  Mermaid came at a crucial time for Disney, when it seemed like the future of animation at the studio was in serious doubt.  Since the untimely passing of Walt Disney in 1966, the studio was in a constant state of flux.  Walt’s brother Roy would hold the studio together for a while, but his passing in 1971, mere weeks after the opening of Walt Disney World in Florida, left a significant power vacuum at the studio.  Ultimately, Ron Miller, Walt’s son-in-law, would take up the position of CEO of the company and he oversaw the continuation of the animation division that had been the backbone of the studio since it’s inception.  During the 1970’s, Disney had modest success with films like Robin Hood (1973) and The Rescuers (1977), but some of the spark that had been present in the animated film’s of Walt’s era felt noticeably absent in these newer films.  The core group of animators, affectionately called the Nine Old Men, were all aging and about to retire, so animation at Disney was facing an uncertain future.  Re-releases of the classic features became much more frequent for the studio as they were trying to milk them for more cash in these cash strapped days, leading Walt’s nephew Roy E. Disney to complain that it felt like they were running a museum instead of a studio.  Eventually, Ron Miller ended up greenlighting a new film that would hopefully turn the tide, hoping to capitalize on the fantasy film resurgence of the 1980’s, due to the popularity of movies like The Never-Ending Story (1984).  That movie, The Black Cauldron (1985) was a financial disaster, going way over budget and falling well short at the box office, even losing to The Care Bears Movie (1985).  As a result, Miller’s time as the head of the Disney company came to a disastrous end.

The failure of The Black Cauldron nearly wiped out the credibility of Disney animation forever, and perhaps more than at any other time, it seemed like the house that Mickey Mouse built may actually have turned it’s back on animation forever.  Ron Miller’s exit from the company came out of a shocking turn of events, as Roy E. Disney helped to lead a shareholder revolt which led to his ouster.  In his place, Disney convinced a trio of executives from Paramount to come over to the Burbank studio to help revitalize the company.  These included Michael Eisner, who would become the new CEO, Frank Wells, the new COO, and Jeffrey Katzenberg who would become the new President of the Movie Division, which included the animation department.  Initially, the shake-up of the company put animation in a lower priority, as Eisner and Katzenberg were more intent on turning Disney into a more productive studio for live action films, which was their forte.  But Roy, who was now the Chairman of the company, convinced them to retain the animation department.  However, to appease the new executives wishes, animation was moved out of the Studio Lot offices in Burbank and relocated to a temporary facility in nearby Glendale; another sign of animation’s precarious position at the studio.  Already greenlit features like The Great Mouse Detective (1986) and Oliver & Company (1988) were allowed to continue production, but Katzenberg and Eisner needed convincing for what would come after.  In what Disney animators at the time refer to now as their “Gong Show”, members of the animation department were allowed to present pitches for potential new features that would receive the green-light.  One of the teams that made their pitch were young animation directors Ron Clements and John Musker, who came in with two ideas.  One idea was Treasure Island (but in Space) and the other was an adaptation of Hans Christian Andersen’s fairy tale classic, The Little Mermaid.  Of course one got the go ahead, while the other went on the shelf for another 15 years.

Though The Little Mermaid had been given the okay from Jeffrey Katzenberg, it’s production was still not without it’s risks.  The studio had fewer resources at their disposal, and creating an animated film with an undersea setting was going to require a significant level of ambition.  Musker and Clements also had to deal with the fact that all of their team would have to work off site at the new Glendale offices, which were less than ideal for animation production.  Yet, a couple of factors helped to give them the boost they needed to not only see this production through, but to also go above and beyond what others expected of them.  First of all, the new studio heads saw greater potential in the marketability of animation, as they saw surprising success with a 50th Anniversary re-release of Snow White and the Seven Dwarves (1937) as well as having a box office hit with the hybrid film Who Framed Roger Rabbit? (1988) which combined animation and live action to incredible effect.  Also, Musker and Clements looked to Broadway to give this Mermaid a whole different kind of voice.  Up until this point, Disney films had turned to Tin Pan Alley curated songwriters to fill their ever expanding songbook, with the celebrated Sherman Brothers being among the most influential.  But for the Little Mermaid, it was felt that  a more Broadway sounding score would help to elevate the story even more, so the directors reached out to the pair of composer Alan Menken and lyricist Howard Ashman.  The duo of Menken and Ashman had just come off the success of their musical Little Shop of Horrors, and they were eager to lend their talents to a Disney animated film.  Ashman in particular became very involved, taking on a role as producer and giving significant input into the script as well, particularly when it came to the character development of the mermaid herself, Ariel.  With a confident team now in place, the movie went full steam ahead and what ended up happening after was surprising to a lot of people, and a wake up call for Hollywood in general.

The Little Mermaid took Hollywood by storm.  It outperformed expectations at the box office, and helped to earn Menken and Ashman their very first Oscar wins, both for Original Score and for Original Song (Under the Sea), which was a feat that an animated Disney film hadn’t done since Pinocchio back in 1940.  More importantly, it put Disney back on the map in animation.  After so much doubt in it’s future viability as a part of the Disney Studio during the post Ron Miller years, it became clear, Animation was there to stay.  The Glendale offices were closed and the animators triumphantly returned to their old offices on the Burbank lot.  And with a hit now under their belt, Eisner and Katzenberg were eager to loosen up the purse strings and green-light a whole new batch of animated features, all with the same ambitious scale as The Little Mermaid.  In the years after, Disney kept building on each success, with Beauty and the Beast (1991), Aladdin (1992), and The Lion King (1994) breaking every box office record thereafter and racking up award after award.   This era would become known as the Disney Renaissance, which The Little Mermaid is often cited as the catalyst point for starting.  As a result, The Little Mermaid holds a special place in the hearts of Disney and Animation fans across the world.  It’s hard to imagine a world where this movie did not exist.  How different would animation be had The Little Mermaid not come out at that pivotal time.  I for one am grateful for it’s existence, because it ushered in a whole new era for Disney animation, rising to the same level as those classics made in Walt’s time.  But it’s also interesting to reflect on exactly why this movie in particular was able to make this significant change in the medium.

I think a large part of why the movie connected was because it fulfilled a need that both the industry and audiences were looking for.  It should be noted that animation is a very costly form of film-making, and a large reason why the medium suffered for a while is because it became too expensive to make movies like them for a while.  Walt Disney’s Sleeping Beauty, while a celebrated masterpiece, was also a financial burden that nearly caused the studio to fall into the red.  That’s why Disney resorted to cheaper methods in the years after, because he couldn’t confidently pull something as ambitious as Sleeping Beauty off again.  Sadly, in the years after Walt’s departure, they became complacent in this cheaper mode of animation, and it made people less interested in the medium for a while.  Don Bluth notably quit Disney to set out on his own because he was tired of the studio taking fewer risks and playing it safe.  By taking on something ambitious like The Little Mermaid, Disney was bucking this trend that they had found themselves in, and were finally embracing the fact that they could do a whole lot better.  It’s clear that Musker and Clements were looking to reach that higher standard that was set during the Walt era, and their team of animators were hungry to prove their worth and show just how great animation could be once again.  From the lush backgrounds, to the vibrant colors, to the expressive animation of the characters, The Little Mermaid just shines with every frame, and it shows that this team of young artists were determined to bring animation back in a big way.  It may not break new ground in the same way as Snow White or Sleeping Beauty had, but the confidence behind it helps to overcome it’s artistic shortcomings in order to earn it’s place alongside those beloved classics.

I believe that a large part of why The Little Mermaid works so well is because the characters are so vividly portrayed.  In particular, Ariel is a real breakthrough of a character that more than anything has helped to make this movie the classic that it is.  Though Snow White, Cinderella and Aurora are iconic Disney princesses in their own right, Ariel was very different.  She was not a damsel in distress waiting for her prince to come; she was very much in charge of her own destiny.  Sure, it still involves falling for a handsome prince, but her strong will made her very different from her predecessors.  She was willing to stand up for herself, speak her own mind, and do whatever it took to find her happiness.  She would lay the groundwork for so many free-thinking Disney heroines in the years ahead, including Belle and Jasmine, and in many ways was the thing that really helped to bring about a Renaissance for Disney animation.  For the first time, a Princess was the driving force of her story, and not a passive player in a grander narrative (though I would argue that Cinderella is often underappreciated in that regard).  A large part of Ariel’s character was no doubt influenced by the casting of a young Broadway ingenue named Jodi Benson, who was brought on board thanks to her close friendship and association with Howard Ashman.  In Ariel, you see the care and attention that Ashman instilled into the character, and it was important to him that her powerful voice would come through, which Benson absolutely delivers on, both in voice and song.  But the strength of a heroine is only measure by how well she reflects against a great villain, and The Little Mermaid has one of the all time greats.  Ursula, the Sea Witch, is an incredibly well designed and performed character, voiced unforgettably by Pat Carroll.  Everything we love about Disney villainesses is found in this character and she stands as one of Disney’s best alongside Maleficent, the Evil Queen, and Lady Tremaine.  Interesting enough, and showing just how risk-taking Disney had become, the visual inspiration for Ursula came from drag queen Divine, who just so happened to be an acquaintance of both Menken and Ashman, who no doubt modeled the character as a tribute.  In both Ariel and Ursula, we see how the Disney animated film came roaring back because these were characters that weren’t just following in other characters’ footsteps, but were instead meant to raise the bar for all those who would come after.

You can imagine how thrilled I was as a seven year old kid to see something like The Little Mermaid.  This movie just had everything I already loved about animation, but was entirely fresh and new.  Only after learning about how much it had to overcome in order to be the classic that it is just makes me appreciate it all the more now as an adult.  There’s a wonderful documentary about the turning point years of the Disney Renaissance called Waking Sleeping Beauty (2009) that I strongly recommend.  It chronicles the years leading up to and after the making of The Little Mermaid and it shows you just how important that movie was in changing the culture at that studio.  Had The Little Mermaid never become the success that it had, Disney may have abandoned it’s animation wing altogether, and animation in general may been lost to the fringes of the industry, relegated to a niche market.  Who knows how much the fortunes of the company may have changed.  Would Disney have continued to grow like it has over the years?  Would it have been bold enough to take critical moves like purchasing Marvel and Star Wars?  Would it have been put on the market and sold to some conglomerate, instead of retaining it’s independence like it always has?  So, many uncertain futures, all of which never happened because one little mermaid helped this struggling company find it’s footing again.  Musker and Clements would go on to become two of the most prolific animation directors of all time, including finally making their Treasure Island in Space project with 2002’s Treasure Planet.  Alan Menken would end up winning so many Academy Awards with Disney, even after the tragic passing of his partner Howard Ashman who succumbed to AIDS related illness in 1991, that the Academy had to change their own rules as a result.  And the animation team, who were once exiled off the studio lot, are now celebrated legends within the industry.  The animation department at Disney continues to be a crucial part of the company, cemented forever because of The Little Mermaid, and they now enjoy their home in the lavish new Roy Disney Animation Building adjacent to the Burbank lot.  If there was ever a movie in the Disney Animation canon that made the most difference, it was The Little Mermaid, because it was the one that ensured it’s survival.  This little mermaid gave Disney back it’s voice, and allowed it to sing strong for my generation in particular, and for all those thereafter.  We got no troubles, life is the bubbles, under the sea.

Horror can be easily described as a genre defined by blood and gore and a bastion of monsters and murderers.  But, that’s mostly been a result of more recent entries in the genre that have leaned more heavily in the direction of graphic violence.  In reality, the horror genre has gone through a significant evolution through the whole history of cinema, dating all the way back to the silent era and all the way up to now.  And what you’ll discover about the horror genre by looking back on it’s history is that it didn’t always need to spook it’s audience in order to make them terrified.  For the most part, most horror filmmakers weren’t allowed to go as far as they are now with depicting blood and gore on screen, so they often relied on using cinematic language to suggest terrifying elements within their movies.  Looking back on some of the first horror films ever made, like The Cabinet of Dr. Caligari (1920) and Nosferatu (1922), it is quite amazing to see how well they are able to convey a feeling of absolute terror with only light and shadow, as well as some truly Gothic imagery.  They still remain some of the most terrifying films today, even almost 100 years later, and that shows just how powerful the visual image is at conveying terror.  Though the filmmakers were certainly working under limitations, it still enabled them to be creative and allow imagination to fill out the gaps.  Movies that give the audience the opportunity to imagine the unseen horror often stand out more as the most terrifying kind of horror movies, because nothing on screen could ever match up to the worst things that we can think of.  Our imagination can go into surprisingly dark territories when put to the test by these kinds of horror movies, and one thing that I’ve noticed in more recent horror films is a return to that kind of interplay between the filmmakers and the audience.

At the same time, we aren’t seeing horror films with graphic violence and supernatural monsters going away either.  IT: Chapter Two is still performing well at the box office, and that movie is what you’d expect as the atypical Hollywood horror flick.  It’s got scary monsters, jump scares, and a whole lot of blood and gore.  At the same time, it’s also apparent to the viewer that it’s not an entirely scary movie.  In fact, I’d say that half of the movie works as a comedy.  Is the film entertaining, yes; but not all that scary.  Sure there are some genuinely terrifying parts, but I don’t think that you’ll fnd anybody who’ll describe it as the most terrifying movie that’s ever been made.  It’s interesting to note how this contrasts with another Stephen King adaptation, The Shining (1980), which is described by far more people as the most terrifying movie ever made.  The Shining, though it works with the same standards of gore and violence as IT, comes through as far more consistently terrifying.  Why is that?  I believe it has to do with more consistency of tone.  IT bounces back and forth between the goofy and horrific, while The Shining builds it’s feeling of dread towards it’s ultimately horrific ending.  Most filmmakers tend to not like that slow burn style of storytelling and prefer to grab a hold of their audience right from the outset.  But what Stanley Kubrick revealed through his own telling of Stephen King’s classic novel is that by allowing the audience to absorb the movie before pulling the rug out from under them, you intensify their sense of terror as the movie goes along.  It’s that slow march towards the horrific that feels all the more rewarding, because as the movie goes along, the audience grows more and more anxious, knowing that something right around the corner will come out to shock them.

There are two schools of thinking that have developed around how you approach a horror movie, and they follow that divide that we’ve seen between the differences in the aforementioned Stephen King adaptations.  There are some filmmakers that choose to withhold moments of terror in favor of building up the atmosphere, while there are others that don’t waste a single moment in showing you every horrific thing it can.  The latter is usually what you’ll find coming from the major Hollywood studios, because they are the safe and predictable choice.  Taking the former approach is not as ideal for studios to invest in, because it requires far more faith that the audience will jump on board and accept the unpredictable.  But, playing it safe when it comes to horror has it’s pitfalls too, because if there is one thing that a horror movie fan hates, it’s complacency.  You scare someone once, they become guarded for what comes next, so if you just repeat the same kind of scares over and over again, they audience just grows numb to it.  You could see this play out very clearly in the decade long glut of slasher flicks that we got during the 2000’s, with movies like Final Destination (2000), Jeepers Creepers (2001), Valentine (2001) and many others trying perhaps way too hard to follow in the footsteps of Scream (1996).  Eventually the box office returns for these kinds of movies dried up and the studios began abandoning them.  It wasn’t until Blumhouse Productions stepped in the 2010’s that we’ve seen a revitalization for the genre, thanks to the indie producer’s more manageable production budgets.  And by setting the genre on more grounded footing, it allows for more filmmakers to experiment with the pacing of their horror, which itself garners up some interesting results.

One of the most interesting things about horror as a genre is how it’s very much driven by cinematic vision.  Indeed, the success rate for a horror film is determined by how well the filmmaker uses the medium to convey terror on screen.  This is where the groundwork of the pioneers of early cinema becomes so important, because they are the ones who wrote the language of visual horror in the first place.  We have visionaries like F.W. Murnau, Fritz Lang, James Whale and Tod Browning to thank for making us afraid of what lurks in the shadows at night.  Even when the genre shifted to more graphic violence thanks to the slasher flicks of the 1970’s and 80’s, the influence of those early films can still be felt.  Just look at how John Carpenter lights Michael Myers in Halloween (1978), almost completely in shadow with his mask being the one illuminated element.  Whether we know it or not, we are conscious of the rules of horror film-making, and adhering to those rules is what can make or break the effectiveness of a horror movie.  It’s especially interesting to see this play out in horror franchises, when the cinematic vision is dramatically shifted between films.  For instance, there is such a dramatic shift in tone between William Friedkin’s The Exorcist (1973) and the John Boorman directed sequel, Exorcist II: The Heretic (1977).  The original Exorcist is deliberately paced, almost procedural drama that smacks it’s audience hard when it arrives at it’s most horrifying moments, while Exorcist II is overblown, showy and decided less terrifying.  One director wanted to take his time building tension while the other wanted to show off, and that difference shows just how important it can be to give you audience the chance to absorb the film before being terrified.  This is one example of where a franchise was derailed by loosing it’s grip on subtlety, but more recently, we’ve seen an example where the opposite was true.  In 2014, Universal and Hasbro made the very cynical move of turning their Ouija board game brand into a horror film franchise.  The result was a standard, cliche ridden mess that did nothing to help promote the game nor make a splash within the genre.  However, when they planned to make a sequel, they turned to an actual horror filmmaker named Michael Flanagan who had previously won raves for his breakout film Oculus (2013) and he crafted a far more subtle, well thought out, and more importantly, scary follow-up with Ouija: Origin of Evil, which was far better received by critics and audiences.

More recently we’ve been seeing movies that have followed that pattern, straying away from fright by the minute tactics and choosing to use atmosphere and tension to terrify their audiences.  One company in particular that seems to be delivering that example is independent outfit A24.  Their catalog of films spans a variety of genres, but what is particularly interesting is how they are delivering in the horror genre.  They seem to favor very artistic horror films, with a very deliberate directorial stamp on them, helping them to stand out among others in the genre.  Indeed, it really is hard to compare an A24 film with anything else in the genre.  They were the ones who put out Kevin Smith’s foray into body horror film-making with Tusk (2014); they released the Robert Eggers period set The Witch (2015); and most recently they made a splash by putting out Ari Aster’s controversial cult movie Midsommar (2019).  Midsommar in particular stands out within the genre, because stylistically it goes against so many horror film-making rules.  Nearly the entire movie is bathed in sunlight, eliminating any use of shadows to hide terrors hiding within view.  It’s also a movie that doesn’t rely on jump scares or significant moments of graphic violence.  It instead plays by the same principle that movies like The Shining and The Exorcist built their moments of horror on, which is to build a sense of growing terror over time, allowing the audience to grow comfortable with the movie before the terror begins to envelop them.  By the end of the movie, the audience has reached a level of unease that may not have shaken them to the core, but nevertheless has left them emotionally drained and petrified.  It’s that kind of horror that really appeals to filmmakers, because it makes the film stick longer in the audiences memory.  Like I said before, audiences grow numb to consistent scares thrown at them, but slowing pulling them into a state of unease is something that leaves a lasting impact, and that’s something that Midsommar relishes in doing.

However, it may surprise you that a movie doesn’t even need to be about something supernatural or horrific to be terrifying.  Sometimes, a real life moment can create a sense of terror that is equal to what we see in any horror movies.  I can tell you that one of the most tense experiences that I had watching a movie this year was in watching the documentary Free Solo on an IMAX screen.  The movie is just about a free solo rock climber named Alex Hannold who tries to be the first person to ever scale the face of El Capitan in Yosemite National Park, without the assistance of safety ropes.  You know already just by the fact that the movie exists that he made it through alive, but even while watching the movie you feel this sense of dread that he could fall to his death at any moment, and that just fills you with this feeling of absolute dread while watching the movie; helped greatly by the you are there with him placements of the cameras.  And that’s just a movie that feels like a horror movie while being something else entirely.  There is another movie I saw this year that on the surface wouldn’t typically be looked at as a horror movie, but to me was absolutely the most terrifying thing I’ve seen all year.  That movie would be Gaspar Noe’s new film Climax.  The French auteur is notorious for breaking cinematic conventions and assaulting his audience will sometimes overwhelming imagery.  With Climax, he presents a very unconventional horror movie by mixing it into the world of dance.  Imagine if Step Up (2006) had a drug trips in it, and that is basically what Climax turns into.  Members of a dance troupe discover that their after party punch has been spiked with LSD, and the remainder of the film becomes something of a bad trip turned into a nightmare, and Noe never holds back.  You feel the overwhelming dread that spreads throughout the movie as the characters are trapped in their inescapable drugged state, and you are right there in the middle of it too.  That to me was more horrifying to watch play out than anything in IT: Chapter Two, and that’s because it’s rooted in a very human horror of a waking nightmare that you can’t escape until it’s run it’s coarse.

Sometimes I’ve found that the most terrifying movies ever made are the ones that are grounded in reality, which is probably why those kinds of movies endure longer than others.  Some of the greatest examples of the genre in fact ignore the cliches of the slasher killer or the supernatural monster, and instead remind us that the worst monsters of all are the ones around us.  To this day, only one movie from the horror genre has won Best Picture at the Oscars, and that’s The Silence of the Lambs (1991).  Lambs on the surface isn’t exactly a horror movie by traditional standards.  It’s more of a police procedural, with FBI agent Clarice Starling hunting down a serial killer.  Though there are graphic elements in the movie, there are also very few onscreen deaths as well.  Most of the gore is shown after the fact, with only one scene in particular that you would describe as traditionally horrific; Hannibal Lector’s escape scene.  This is a prime example of not playing tricks with the audience, but instead allowing them to absorb the movie and take in the growing tension before it’s released.  When we think of The Silence of the Lambs, the most terrifying moments to us are not the scary moments, but rather the quiet dialogue scenes, where the camera is uncomfortably close to Anthony Hopkins face as he stares directly at us.   Again, it’s using atmosphere to deliver the best effect for the moment.  A similar approach also resonated in David Fincher’s Seven (1995), where much of the terrifying elements are suggested to us and never shown.  We never do see what’s inside the box, but we can paint a terrifying picture in our mind, and that’s just as effective.  It’s all about knowing that right balance to get the audience to feel the dread even when they are not seeing all of it.  And in turn, it shows how we are still using the shadows to deliver the most terrifying of frights on the movie screen.

Horror goes through it’s many different phases over the years, but in the end, several principles still endure to help keep it in line with it’s roots.  That’s the reason why even the silent era movies still manage to scare even all these years later.  The loosening of standards has helped filmmakers get away with a lot more, but as we’ve seen, sometimes it helps to show restraint as well when making a horror movie.  Indeed, one thing that has proven true over the years is that trusting your audience to fill in the gaps has been beneficial to most horror movies, and that by trying to force a scare through too much will end up dulling their senses over time.  That’s why movies like The Shining, The Exorcist, The Silence of the Lambs and Seven are still terrifying today, no matter how many times people have seen them.  They give their audiences a full experience, and reward them for their patience.  I am encouraged to see movies like Midsommar try to follow that example.  Sure, there are the standard Hollywood horror films that serve their purpose, but the real force driving the horror genre into the future are the ones that are being produced on the fringes.  They show that a horror movie can come from any type of style and can be just about anything, like the movie Climax has shown.  Just chasing after scares is not the way to succeed in horror film-making.  It’s finding that right balance between terror and atmosphere, and also just having a story worth telling in the end.  And most of all, it helps to have a genuine human connection, because as real life has shown us, horror is all too real in our lives, and sometimes the worst kinds of nightmares are the ones that we dream up ourselves.

As we stand now, 3 months away from the end of another decade, it’s interesting to see how far the last ten years have advanced the way that we consume content.  Looking back at the year 2010, when you heard of somebody watching a video online, most likely they would have been referring to short 10 minute clips that had been posted on YouTube.  The fact that the internet would soon be the primary source of our daily media intake was almost an inconceivable idea back in those days.  Back then, online videos were short little diversions, movies were still primarily destined for the big screen, and Netflix was still operating completely through their by mail servicing.  But, as the decade moved ahead and newer advances in communication made it more possible to download and process large files of content faster and cheaper than before, it suddenly changed what was possible in the realm of entertainment.  Now, people are able to watch what they want wherever they want, whether at home or on the go.  And through these advances, a new market in entertainment has opened up that has not only grabbed the attention of all the major studios in the business, but has become their primary in recent years.  This is the beginning of the Streaming Era in Hollywood, where the new cache is having a platform where people will pay a monthly fee to watch movies and shows that can only be seen on the specific channel.  This is a new frontier for the industry, as it enables them to bring content direct to the consumer in ways that have been impossible up to now.  Before, movie studios needed to work with the movie theater chains or the cable providers in order to have their catalog of content presented to the public.  But with streaming, the power is put into the studios hands, as they are now allowed a platform where they can bypass all other channels and bring the content directly into the home through an internet connection.

Netflix was the first to dip their toes into this new form of distribution.  First off, they added their streaming option to their monthly subscription plan as an alternative for people who thought the through the mail servicing was not fast enough.  As the streaming option became more popular over time, Netflix added more and more content to their streaming package.  What particularly became popular on their streaming platform was the television shows, as people were watching shows like Friends, Seinfeld, and many other classic shows that they had missed out on in their initial runs.  This created a new behavior for audiences which we know now as “binge watching,” as it was discovered that most people were watching multiple episodes all at once; sometimes even entire seasons in one sitting.  As Netflix saw their subscriptions rise because of this new streaming option, they suddenly came up with a bold idea; why not make our own shows, exclusive to our platform.  It a short amount of time, they put together a plan to stream original programming on their platform, which in turn would change the industry in a dramatic way.  Their first show, the short lived Lilyhammer (starring Steven Van Zandt) was not much to talk about, but their second exclusive series, the critically acclaimed House of Cards, became the talk of the town.  Suddenly, people took notice and Netflix emerged as a real contender in Hollywood.  With several more shows like Orange is the New Black and Stranger Things having an almost perennial presence in the Awards races, not to mention garnering devoted fan-bases,  it was only a matter of time before Netflix would look to conquer the original film market as well.  This is where the platform has seen the most push back from the industry, as movie theater chains have aggressively fought Netflix’s day and date release model, barring them from screening their movies in most chains across the country.  But, as Netflix has welcomed in more and more prestigious talent to their burgeoning studio, the pressure has risen on the industry to consider what place streaming should take as a part of the legacy of the business.

Though Netflix was the first to put their assets into the streaming market, they certainly weren’t the last.  In the years since, online retailer Amazon would launch their own platform through their Prime membership, giving exclusive content to their customers as well.  Though they have been competitive with Netflix on the television series end, with their own award winning shows like Transparent and The Marvelous Ms. Maisel, they have not followed their rival in the original film race as much, instead opting to form an Amazon Studios division to produce movies for theatrical distribution.  Hulu, which had already been streaming broadcast television shows before Netflix, decided to follow their lead and make exclusive content as well, both for television and film.  In an interesting confluence of events, both Netflix and Hulu even had competing films covering the same subject released days apart, namely the Fyre Festival documentaries, which I covered here.   Though all these channels have done a lot to innovate and move the industry towards creating a streaming market, we still refer to the format itself as the “Netflix” model.  And this is because out of all the competition there is in the streaming world, Netflix has positioned themselves as being the industry leader.  Amazon and Hulu are massive platforms in themselves, but Netflix has become a part of the culture in a way that the others quite haven’t reached.  As of right now, much of the maneuvering going on within the industry is in direct response to what Netflix has been doing.  Netflix has already conquered the video rental business, and even put Blockbuster out of business as a result.  They are dominant in the television market, which has forced cable companies to change their way of doing business as many people have opted out of their cable plans in favor of the more affordable Netflix.  What’s to stop them from taking on the movie studios as well.

That is why this year is a big turning point for the streaming era.  In one month, two new streaming platforms from two of the most formidable media companies in the world are going to be launching; Disney+ and AppleTV+.  For the first time ever, Netflix will be seeing competition that may actually affect their dominance in the streaming market.  Disney+ for one takes advantage of their extensive library of always popular content, and they are also bring a lot of exclusive stuff to the table with new shows based on their Marvel and Star Wars properties.  And then you have AppleTV+, which is going to benefit from the world’s largest corporations seemingly bottomless supply of funds for exclusive content.  They are also launching with subscription plans significantly less costly than Netflix currently is.  Netflix has certainly been planning for stiffer competition, as they’ve been signing exclusive contracts with some of the industry’s hottest producers right now, like American Horror Story’s Ryan Murphy, Game of Thrones‘ David Benioff and D.B. Weiss, and many more.  Not to mention, they’ve been pushing to get due recognition from the film community by campaigning hard for year end awards.  They made their best case yet with Alfonso Cuaron’s Roma last year which took home several Oscars and nearly won the top award as well (and probably should’ve).  They are again making their run for Awards season this year, with movies like Martin Scorsese’s The Irishman being heavily pushed, stating once and for all that Netflix, and by turn streaming itself, is an essential part of this industry and should be recognized as such.  Despite how this year will turn out, the streaming market is only going to keep expanding, with platforms like HBO Max, Peacock, and the short form channel Quibi all premiering in the next few years, so indeed, Netflix’s drive to change the industry is actually happening.

But what is that going to mean for the industry itself.  We have already seen a big shift happen with theatrical distribution as a result.  There has been a noticeable decline in recent years with regards to mid range productions making it to the big screen.  By mid-range, I mean movies that aren’t tent-poles but at the same time are not indies either.  These are typically comedies, romantic dramas, and the modest budgeted action flick.  They are disappearing from the multiplexes, where only a decade ago they once dominated.  This is mainly due to the fact that most of them have moved over to streaming, where these kinds of movies are much less of a financial risk if they don’t perform well.  What we’re left with at the local box office is big tent-pole films on one end and small budget indies on the other; mainly the only movies that the industry deems worthy of the big screen because they are the only ones that can turn a profit in the end.  In order to compete, movie theater chains have in a way adopted a model not unlike their streaming competitors, with many chains now adding their own subscription service to their patrons.  But even still, the options at the local multiplex are not as diverse as they once were, because streaming has soaked up so many of the mid-range films that used to drive a wider variety of people to the box office.  With more and more studios beginning to set up their own exclusive platforms, you may see even more of those types of movies taken out of the theatrical market and made available exclusively online.  It’s all going to depend on whether movie theaters are able to retain their appeal as an alternative to the home viewing experience.  The subscription model, first brought to the industry by the now defunct MoviePass, may be the key, but up until now, it was only Netflix they had to contend with, and not a whole industry of streaming studios.

Another thing that may drastically change in the years ahead is the value that is put on available content.  For one thing, Netflix has recently been on a shopping spree in order to lock up exclusive streaming rights to content that they know is going to drive people to their platform.  Seinfeld, the now 20-plus year old, just sold it’s streaming rights to Netflix from parent company Sony for a mind-boggling $500 million.  This was in direct response to Warner Brothers opting to take their shows Friends and The Office off of Netflix so that they could stream it exclusively on their platform, HBO Max.  Decade prior, you could probably expect studios to sell broadcasting privileges to cable outlets for a few million here and there.  But now, to have exclusive streaming rights, a single show now carries a half billion dollar price tag, and that’s only because it’s a big part of the way audiences consume content now.  Whoever has the sturdiest library will be the ones who make the most money, and though Netflix has a respectable collection of content to their name already, they don’t have the decades worth of movies and TV shows that the big studios do.  So, before Sony gets an idea to start their own exclusive streaming channel, Netflix is making sure that their prized properties find a home with them beforehand.  With Disney set to launch their platform in November, they carry an already built in library of not one, but two major studios (themselves and Fox), so the need for exclusive content with name recognition is pretty much the most valuable thing to have right now in the industry, and it’s only going to get fiercer in the years ahead; especially if some of these studios have to spend a lot more in order to compete.

One thing though that hasn’t really factored into the discussion of the upcoming streaming wars is how much of an impact will it put on the customer themselves.  For right now, there is a lot of excitement for what’s coming down the line, especially when it comes to all the properties that have been announced in the past few months.  But, as more and more channels are being announced as being in the works, people are going to start wondering if they are going to be able to afford all of it or not.  Right now, cable TV packages can cost in the range from $100 a month to $500, depending on how many channels they offer.  Streaming platforms are not part of those packages, and operate in a separate way; unless they make a deal with cable companies for a tie in promotion, like Amazon and Netflix sometimes do.  Some people have opted to leave their cable subscriptions behind and just do streaming instead, which has hurt cable providers a little bit, but not much as streaming still needs broadband internet to function.  But, when you look at all the streaming channels that are coming over the horizon, the cost of leaving cable for streaming may not look like the bargain it once was.  Netflix has already raised their basic streaming package over time, from a modest $8 a month to a now $12 fee, with possibly more increases down the road.  Disney and Apple are starting out with a relatively low $7 and $4 a month respectively, but again, the price might change over time.  And with HBO Max, Universal’s Peacock, and multiple other platforms having yet to announce their introductory monthly rates, you may in the end having a streaming bill in the $100 a month range all by itself, in addition to your internet fee.  Thankfully, cancelling a streaming subscription is easier than exiting a cable package, but as content becomes more and more exclusive over time, people are going to be hard pressed to make tough choices about which platforms they choose, and that might mean that some of these platforms may not survive as well as hoped over time.  Even Netflix may lose part of their subscriber base, if they are unable to compete.

What is fundamentally interesting about this point in time in the entertainment industry is all the uncertainty.  We don’t know how this upcoming streaming war will play out.  We just know that it’s about to get a whole lot bigger in the years ahead.  Already we are witnessing a change in the industry that may or may not benefit the quality of the content we watch.  I for one think that competition is a good thing for the industry, as it allows for more  creative risks to be taken, but even this comes at a price.  I certainly want the movie theater experience to survive the competition from streaming, and hopefully their own subscription based system might be the key to that survival.  Also, the added cost that it’ll put on the consumer might have a negative effect over time, as exclusive content might remain out of reach for those who can’t afford to add on that one extra channel.  We may end up living in a world where people only watch their movies and shows from one studio and nowhere else, which is kind of already happening at the worldwide box office, with Disney taking an almost 40% share of total theatrical ticket sales.  But, even with all that, we are also witnessing a flourishing of creativity in Hollywood now that we haven’t seen in a long time.  This Golden Age of television that people have been proclaiming recently has been largely fueled by the risk-taking new shows that have come from streaming, and that same flourishing is beginning to extend into films as well.  I love the fact that Netflix has invested in prestigious talent and given them free reign to do whatever they want.  It’s a refreshing change from the more budget-conscious, focus group driven model of the last few decades.  Despite what it may do to my wallet over time, I have already signed up for Disney+ and am considering adding more streaming platforms into my daily options instead of less.  There’s a reason why so many film studios are jumping on board, because streaming allows them a direct connection to the audience that they’ve never had before, and with a solid stream of revenue coming from monthly payments, many of them can return to making movies and shows the way they want to make them; with renewed confidence.